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A recipe for leading disruption in the sharing economy.
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How to Disrupt in the Sharing Economy
The 4 “I” Areas Ripe for Disruption
1. Infrastructures 2. IntermediariesComplex
Dictating distributions
Non interactive
Enticing control
Monopolistic
Redundant
Diffused
Unwanted
Inappropriate
Expensive
3. Inventories 4. InstitutionalisationsCentralised
Enclosed
Burdensome
Locked in
Proprietary
Pervasive
Hierarchical
Untrustworthy
Unempowering
Inaccessible
Undemocratised
Recipe for Disruption
Follow an approach that makes it more accessible, more affordable, faster and with higher quality for a large group of people to do what matters to them.
Develop a way of offering a product or service that is difficult for others to replicate, keeping costs radically lower than competitors.
Tackle markets that existing companies are motivated to exit or ignore because they are unprofitable or seemingly too small to matter.
Instead of constraining supply to keep prices high, create structural assets that appreciate in value as they attract more and more new providers (i.e. supply) and users (i.e. demand) to a platform, leading to the ultimate network effect.
MARCO TORREGROSSAFounder and Managing Director
European Sharing Economy Coalition
@eurofreelancers
