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"The peer-to-peer-based activity of obtaining, giving,
or sharing the access to goods and services,coordinated through community-based online
services" [1]
Photo: Canva
Photo: Mrsiraphol Freepik
What do we share?
Movies and TV shows
Our homes
Our cars
Our music
Homes for dogs
Minivan rental$40 a day
Roof Rack$7 a day
Surfboard$9 a day
Beach Chairs$5 a day
Bike$10 a day
Photo: Unsplash Pixabay
Beach Coverup$45 a week
You can have everything without owning a thing
"has reduced transactioncosts, making sharing assetscheaper and easier than
ever"
TECHNOLOGY
[3]
Photo: Canva
RAPID GROWTHof the sharing economy can be attributed to two factors:
1 Technology Innovations
Supply Flexibility2Photo: Canva
[4]
We grew up in a culture where MORE was always MOREand now we have shifted to a LESS is BEST culture.
Photo: Canva
78%of people agree that
sharing builds a strongercommunity
43%of people agree
that owning things is aburden
57%of people agree
that access is the newownership
[2]
[2]
[2]
Photo: Unsplash Pixabay
In a world with information abundance it is easy to get confused andfrustrated while making a purchase. This works to the benefit of the sharingeconomy because instead of pressuring advertisements on consumers, you rely
on the experiences of past users to speak for themselves.
[5]
Photo: Pressfoto Freepik
ATTENTION
ECONOMY
WORD OFMOUTH
Social context ads
Social media platformsmake for a frictionless
sharing process. By the clickof a "share" button you canreach hundreds and eventhousands of potential
customers. All it takes in thesharing economy is for onesatisfied customer to sharetheir experience on social
media.
Photo: Asierromero Freepik
[6]
ADVERTISING STRATEGY
MOST MEMORABLE
No matter what type of service or product the sharing platform isoffering, it needs to make sure that their advertising is creating asocial connection and make it seem like if they purchase the product
or service, they will have the MOST MEMORABLE experience.Appeal to adventure, convenience, popularity, etc.
Photo: Evening_tao Freepik
[7]
CELEBRITYENDORSEMENTS
Airbnb does this really well.They give famous InstagramBloggers free trips to theirlocations around the world aslong as they dedicate time
to post photos thanking Airbnband showing followers the spacethey are staying. This shows
consumers what they could haveif they too used Airbnb. This is
applicable to any sharingservice or product.
Photo: tpsdave Pixabay
[7]
Photo: Huskyherz Pixabay
"The population aged 65 and over isone of the fastest growing age groups. According to
U.S. Census Bureau, older adults aged 65 and over willsoon outnumber children under the age of 5." The
sharing economy can capitalize on this. [8]
MAKING
AGING
SAFER
New gadgets and services in the sharing economy are making it easier forelderly people to stay in their homes longer and keep their independence.Such as the snow removal and grass cutting companies that are similar to anUber concept are allowing for seniors to contract this work out by the click of
a button on an app.
[9]
Photo: Stevepb Pxabay
"with good data at their disposal, publishers can focustheir marketing efforts with more precision."
"Digital technology has changed the way books are soldand published, but it has opened up new possibilities forunderstanding how people read, as they read. Can a
paperback do that?"
the way we read
[10]
[10]
Photo: Unsplash Pixabay
BETTERIt's
FOR THE ENVIRONMENT
of people agree
76%[11]
Photo: Pezibear Pixabay
"...everything from cars and bikes to vacant rooms and abandoned toys — isotherwise sitting idle, stranded assets that occupy space and are seldom
used."[11]
Photo: TBIT Pixabay
SAVINGMONEY
of people agree it is less expensive to sharegoods than to own them individually
81%[5]
Photo: Asierromero Freepik
CONCERNS
A COUPLE of
1 72% of people agree they feelthat the sharing economyexperience is not consistent
2 69% agree they will not trustsharing economy companiesuntil they are recommended by
someone they trust. [5]
Works Cited
[1] Hamari, Juho, and Antti Ukkonen. "The Sharing Economy: Why People Participate in Collaborative Consumption." SSRN Electronic
Journal (2015): n. pag. Web.
[2] "Consumer Intelligence Series: The Sharing Economy: PwC." Consumer Intelligence Series. PwC, n.d. Web. 21 Oct. 2016.
[3] Leaders. "The Rise of the Sharing Economy | The Economist." The Economist. The Economist Newspaper Limited, 9 Mar. 2013. Web.
18 Oct. 2016.
[4] Byers, John, Davide Proserpio, and Georgios Zervas. "The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel
Industry." SSRN Electronic Journal (2016): n. pag. Web. 19 Oct. 2016.
[5] Media Use Research – Module one, Part two. By Sidneyeve Matrix. 21 Sept. 2016. Performance.
[6] Consumer Culture – Module two, Part one. By Sidneyeve Matrix. 28 Sept. 2016. Performance.
[7] Advertising Strategies – Module two, part one. By Sidneyeve Matrix. 28 Sept. 2016. Performance.
[8] Kim Kyungo, Chodzko Zajko Wojtek, Andiara Schwingel, Deanna C McDonagh. “Understanding older individuals’ emotional responses
to new technology associated with healthy lifestyle choice.” Journal of Physical Education and Sport, Kyungil University, 25 Jun. 2014.
Web. 18 Oct. 2016.
[9] Gustke, Constance. "Technology, While Not a Fountain of Youth, Can Make Aging ..." The New York Times. The New York Times
Company, 24 July 2015. Web. 18 Oct. 2016.
[10] Alba, Davey. "Publishers Are Lining Up Behind ‘Netflix for Books ..." Wired. Wired Business, 13 Jan. 2015. Web. 19 Oct. 2016.
[11] Rubicon. "Wharton and Rubicon: How Green Is the Sharing Economy?" Wharton School of the University of Pennsylvania. Wharton
School of the University of Pennsylvania, 11 Dec. 2015. Web. 19 Oct. 2016.