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How To Design A LinkedIn Marketing Plan

INTRODUCTION

You hear the term “Marketing Plan” thrown around a lot but it’s sad how many businesses out there don’t know what it means to have one.

A business cannot really get off the ground until it sells something, and that is what marketing is all about.

MARKETING = MONEY

Marketing equals money, when it is done right, and most businesses don’t put nearly enough attention on their marketing planning process, or on their marketing.

Now there are many different ways you can market your business: Radio, TV, Billboards, Newspaper Advertising, Direct mail, and the list goes on …….

Though, one of the most powerful ways you can market your business in today’s social and digital world is through LinkedIn.

WE’RE ALL MARKETERS AT HEART

Regardless of industry, location or size of company every business owner is in the business of marketing. And when marketing your business, the sole purpose is to get your message in front of key decision makers.

With over 330 million members in over 40 countries and 49% of members being key decision makers, there’s never been a better time to start using LinkedIn to connect and build your sales funnel of targeted leads.

But just like any other marketing strategy, before you start using LinkedIn as a marketing tool, you need to create a very clear and concise plan on what you’re looking to achieve by using the platform.

WHAT ARE YOUR OUTCOMES?

Not having a clear and actionable outcome is the main reason why 90% of businesses fail to effectively use LinkedIn to grow their business. Start by asking yourself the following questions:

1) What’s my outcome for using LinkedIn? (Is it to generate more leads, get in front of decision makers, expand internationally, etc.)2) What are my marketing objectives over the next 3-6 months?

With this in mind, your next step is to look at the type of people you need to connect with in order to achieve those goals.

IDENTIFYING YOUR TARGET MARKET

Think about the following factors when identifying your target market:

a) Industry? (Is it Accounting, Banking, Publishing or Retail)b) Profession? (Accountant, Consultant, Lawyer)c) Organizational role? (Manager, Director, Partner)d) Size of the company? (1-10, 11 to 50, 51-200)e) And finally location?  (Sydney, Melbourne, Chicago, Los Angeles)

THERE’S ALWAYS A NEED FOR MARKETING

Remember, without effective marketing, potential customers will never become aware of the product or service your business is offering. And without customers, your business may soon meet its demise.

Financial success often depends on marketing ability. Finance, operations, accounting, and other functions of your business will not really matter if there is not sufficient demand for the products or services you offer so the company can make a profit.

DISCOVER THE 3 STEPS TO LINKEDIN MASTERY

Want to learn more about LinkedIn? Download our FREE digital guide today and learn how you too can start using LinkedIn to generate a ton of media exposure, secure joint venture partnerships and build hundreds of new leads for your business. Over 14,000 businesses have now benefited from this methodology. Access it Here!