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FARAHIM ALILI1 0 . 0 3 . 2 0 1 3 .
C H I S I N AU , M O L D OVA
How to Create Your Own Business
?
What is Own Business?
What is Start-up?
What is Entrepreneurship?
Eric Ries says:
Startup = ExperimentEntrepreneurship is management
The way
Think of a great ideaDefine your goals. Ask why.Write a business plan. Project
ProposalNetworkDo it! Start to make your productGet investorsSell
Think of a great idea
Improve your creativity. Do new things!
Know yourselfWrite ideasIdentify a problemAnalyze people
My experience
Konullu.net – Support volunteering
HiAzerbaijan.com – Short term home renting
service
image: startupquote.comOk
man
, but..
what
do p
eople
want?
My idea can be successful?
“If I had asked people what they wanted, they would have said faster horses.” –Henry Ford
Your startup idea need not be:
ComplexUniqueCleverSecretFirst to marketHigh-technologyFree of competitionBased on a patentSomething you thought of yourself
3Days Startup
Define your goals.
Why you want to do it?
PS. Make clear your goal on Startup project. I will help to you in future understand you are successful or not.
Business Plan
Executive summary Business description Marketing strategies Competitive analysis Development plan Financials
Network
Your network can be your..- Customer- Worker- Investor- Supporter- Motivation source
If there is no, built network!
Hello, my name is …
What will you say that will get her attention and will produce a positive action ???
It is not about you
What do people NOT care about:
NOT your research, your technology, your discovery …
NOT how big your company is or how many employees you have
NOT how many degrees you have or how many papers you’ve written
It is about solving problems!
The listener will care about:
How you solve an important problemWhat makes your solution differentWhat you need to be successfulHow they can help
Do it! Start to make your product
Get investors
Decide on the type of investor you want to find
Show your model productShare your business model
Why do you need money? How will you spend it? What's the deal for the investor?
Show why you?Know your rights
Sell
Firstly to you. Ask why people will buy it?Do you make value? Understand motivation of buyers.
Convert the customer's motivations into the product's characteristics.
BUT WHY MOST OF THE STARTUPS ARE FAIL?
Exapmle: After 6 months, 8 of 100 startups make hope to success. (in Turkish market, by
webrazzi.com)
Entrepreneurship
Entrepreneurship is hard!
Entrepreneurship
Entrepreneurship is really hard!
There is no guaranteed formula for startup
success.
However, you can minimize risk.
Sorry!
Why my startup failed?
We focused to money not product.More positive. Gave up.Less experience.Week marketing strategy. No mentor.
How you can measure your success?
“In theory, there is no difference between theory and practice”-Albert Einstein
Execution is everything
Summery
Use your creativity.
Make a product people need.
But don’t be sad if you don’t make
money.
Recourses I used:
Personal experience Cam Houser_Baku_Azerbaijan.ppt Marty Business Model.ppt Marty_Preparing & Delivering your Pitch.ppt Wikihow.com Forbes - http
://www.forbes.com/sites/ilyapozin/2012/09/20/8-reasons-startups-with-good-ideas-fail/
Slideshare.net Webrazzi -
http://www.webrazzi.com/2012/12/21/turk-girisimcilik-ekosistemine-ters-acidan-bakis/
Eric Ries - The Lean Startup
