HOWTOCREATEANENGAGEDCOMMUNITY

BYALEXSHEBAR

YELPLONDONCITYDIRECTOR@AlexShebar/@YelpLondon

Why Are People Coming To Yelp?

Notallcommuni,esarecreatedequal.

h"p://www.millwardbrown.com/MakeItPersonal!

TheReCcularAcCvaCngSystem

IIS7

WHYISITIMPORTANT?

•  Businessesthatpersonalizewebexperiencesseeanaverage19%increaseinsales.(Marke7ngProfs)

•  71%ofcompaniesfailto

personalizetheirwebsites.(DynamicYield)

•  PersonalizedmarkeCngemailsreceive29%higheropenratesand41%higherclick-throughrates.(Experian)

•  70%ofcompaniesdon’tpersonalizemarkeCngemails.(Experian)

hUp://www.thecreaCvecollecCve.com.au/

WhatdoCommunityManagersDo?•  Addingandremovingmembersfromthecommunity

•  Welcomingnewmembers

•  Establishingcommunityculture

•  ModeraCngcommunitycontent

•  Providingcustomersupporttocommunitymembers

•  GatheringtesCmonialsandfeedbackproducedinthecommunity

•  CreaCngstrategiccontentdesignedtobuildrelaConshipsbetweenmembers

•  Introducingcommunitymemberstoeachother

•  Developingandmaintainingcommunityguidelinesandpolicies

•  HosCngonlineand/orofflineeventsforcommunitymembers

DigitalMarketer

USETHEIRNAMEHOWDOIGROWCOMMUNITY?

Make It About Them

Don’tAssumeYOUKnowWhatTheyWant

hUp://www.nepalnow.org/

PersonalMarkeCngMeansHavingAPersonActuallyDoingIt

GeUyImages

TheBestEventIEverDid

USETHEIRNAME

Whenallelsefails…

USETHEIRNAME

"Rememberthataperson'snameis,tothatperson,thesweetestandmostimportantsoundinanylanguage.”-DaleCarnegie,HowtoWinFriendsandInfluencePeople

Howissuccessmeasured?

•  Newvisitorstoyourcommunity?•  Increasedvisityourcommunitypage?•  Howmanypeopleactuallysignuptobeapartofthecommunity?•  PercentageofacCveusers.•  Doyouhavemostlylurkersordomemberstendtocontributerightoffthe

bat?•  AcCvemembersinthelast30days.•  AreyougainingorlosingthoseacCvemembers?•  NumberofcontribuCons?•  HowacCveareyourmembers?•  Howobendomembersvisityourcommunity?•  Howlongdomemberstendtoremaininyourcommunity?•  Speedofrepliestodiscussions?

HaveFun!

@AlexShebar/@YelpLondon