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3 Ways to Keep Your Events Community Engaged
Laura Lopez, Social TablesBrian Pesin, Event Farm
● Participate online: tweet us at @eventfarm or @socialtables or using the hashtag #eventscommunity.
● Steal everything!
● Participate (or don’t).
● Leave at any time.
Audience - Presenter Agreement
Event communities aren’t built overnight; it takes time to engage your audience – a critical component of developing true relationships with them.
● Face to face isn’t going away.
● Events are all about experiences. How can your community support that?
● Engaging with your community has never been easier.
Why are we doing this webinar?
By the end of today’s webinar, you’ll learn…
● How to get to know your events community
● How you can leverage content as a means of engaging your event community
● Ways to engage your community before, during, and after your event
Learning Objectives
About Me
I love events! I love community!I love tech!
Write down 3 groups of people
who make up your events
community.
Activity!
Who makes up your events community?
● Attendees: past, present, and future
● Sponsors
● Brand admirers
● Everyone that makes an event happen: caterers, planners,
venue/ property, audio visual technicians, and more!
Getting to know your events community
What kind of events do they attend?
Consider this: meet-ups of your local PCMA, NACE, or ISES
chapters, check out the event hashtag
How do they decide the kinds of events they attend?
Consider this: topics of interest, speakers, programming
(networking opportunities, educational opportunities)
Getting to know your events community
Attend the events your community goes to.
So, what exactly is content?
Content is the information or experiences directed towards
an audience.
Content can be delivered through different mediums, like TV,
video, print, social media, or live events.*
How can content build community?
But wait… that sounds like building an events community!
Write down 2 kinds of content
use you use currently to
connect to your community.
Activity!
What kind of content should I use?
● Social media
● Blog posts
● Video
● Live events
● Snail mail?
How can content build community?
Before your event:
Use the event hashtag
Pre-event surveys: what do your attendees find most valuable?
- Speakers? (Feature them in your communications)
- Networking events? (What opportunities will there be at the event?)
Hardcopy invite
How can content build community?
During your event:
Live social media walls
Engage, engage, engage!
Video testimonials filmed at the event
Photobooth + event yearbook = networking in disguise
How can content build community?
After your event:
Thank you for attending emails
Post- event slide decks, info for next year’s event ;)
Leverage your influencers and blog
Videos
How can content build community?
1. Learn about your events community by being a part of it.
2. Content comes in many forms: use the medium that resonates
best with your community.
3. Use content as a medium to celebrate your community members,
before, during, and after an event.
4. Never stop building your community!
4 Key Takeaways
