How to Choose a Perfect WordPress Theme for Your Business Site?

WordPress is used to create all kind of websites. That’s why each theme caters to a different market. Most beginners feel overwhelmed when it comes to selecting a theme for their WordPress site. There are thousands of free and paid options. Each theme looks better than the other. So which one is best for you business? Now I share the 9 things you should consider, it will help you choose a perfect WordPress theme for your site.

#1. Identify the goals for your siteDevelop a site plan that outlines the content, features and navigational structure you will need to meet those goals and serve the needs and expectations of your audience. Then browse themes for those that come close to your plan. This is really something about which only people who have good business sense and can understand clients requirement clearly can do.

Before choose any themes, you have to think few things first, like: Site niche, Business, blog or services How site will be use. Need something creative and clean or just look good is ok. and some more things.

#2. Strive for SimplicityMany WordPress themes come with lots of colors, complex layouts, flashy animations, etc. Sometimes you may need those things, but in most cases you don’t really need all that.

Look for a theme that has a design layout that helps you support your goal. It needs to look good but without compromising on usability and simplicity.

Make sure that the theme’s presentation style is not overly complicated. The purpose of web design is to help users find information they need and to help site owners achieve their goals at the same time.

If a theme looks great but does not help you get new business or subscribers, then it is not a good theme. It is also not a good theme when your users can’t really find their way around your website.

#3. Responsive is Not Optional AnymoreResponsive themes adjust their layout across different screen sizes and devices.

A significant number of web traffic is generated from mobile and other handheld devices. Depending on your website’s topics, this number could go even higher than 50% of your traffic.

Google shows mobile friendly websites on top in their mobile search results. Regardless of your site’s topics and demographics, all websites need to be responsive and fully mobile ready.

Most WordPress themes are already responsive by default. But there are still sellers who are selling fixed width layouts that are not mobile friendly at all. Make sure that the theme you are choosing for your website is mobile friendly.

Testing a Theme for Mobile ReadinessThe easiest way to test whether a theme is responsive or not is by resizing your browser screen. As you resize your browser screen, you will notice that the theme’s layout will adjust itself to the screen width.

For more thorough testing you can copy the URL of theme’s demo page and paste it in Google’s Mobile Friendly Test page.

Please note that this test will show some warnings, regardless of how good a theme is. Lookout for any red flags like text too small, content wider than screen, etc.

#4.Browser CompatibilityYour users will be using different browsers. Your theme may look perfect

on the browser you use, but there might be something broken in other browsers.

This is where browser compatibility comes in. Most WordPress theme developers test their themes rigorously by using sophisticated browser compatibility testing tools.

They may clearly mention this on their website. But if they don’t, then you can always run some basic tests to check the theme on different browsers like Google Chrome, Firefox, Internet Explorer, Safari, etc. Don’t forget to test on different browsers on mobile as well.

#5. Supported PluginsThe real power of WordPress comes with WordPress plugins. These plugins make it possible for you to do anything with your WordPress site.

While there are plenty of WordPress plugins, some are must-have WordPress plugins for every websites. Like Gravity Forms, Yoast SEO, W3 Total Cache, etc.

Make sure that your WordPress theme supports all popular plugins. If you are unsure, ask theme developer about it.

#6. Translation + Multilingual ReadyA large number of WordPress sites are not in the English language. You may be creating a website in a language other than English. Maybe you have plans to create a multilingual WordPress site in the future.

Make sure that your WordPress theme is translation ready and supports multilingual WordPress plugins.

#7. Page BuildersPage builders are WordPress plugins that allow you to create page layouts using drag and drop user interface.

Many premium WordPress themes come with page builders pre-installed. Some of these page builders are used by that theme developer only.

Using such a page builder to create landing pages can produce a lot of unwanted code. If you ever switch the theme, then those pages will require a lot of cleaning up.

You should choose themes that are shipping with one of the most used page builder plugins. You can also purchase these page-builders separately to use with other themes as well.

#8. Support OptionsOne downside of using a free WordPress theme is that there is no guaranteed support. While some developers provide excellent support for their free themes, many free themes have no support option.

If you mess up your WordPress theme, then you will have to figure it out on your own. You can also end up paying a third-party developer to solve the tiniest problems.

Make sure that you select a WordPress theme that has good documentation and support option. Most premium WordPress themes offer detailed documentation with 1 year of email based support.

#9. SEO FriendlinessYour WordPress theme plays a crucial role in your site’s SEO friendliness. A good looking theme can still generate poorly coded HTML, this could affect your site’s performance on search engines.

It could be difficult for beginners to analyze a theme’s source code on their own. This is why many premium WordPress theme developers will let you know that their pages are optimized for SEO.

You can also take a look to see if the page generates proper HTML5 by checking it with W3C Markup Validation service. However, please note that the W3C tool will generate many warnings which are nothing to be worried about.

#10. Ratings and ReviewsAnother solid indicator of a WordPress theme’s quality is ratings and reviews provided by their users. If the theme is sold on a third-party marketplace, then you will see customer reviews.

For free WordPress themes, you will find the ratings section just below the download button. It will show the number of reviews and stars given by users. If you click on 5 stars, then it will show you all the reviews that gave the theme 5 stars.

Almost all WordPress themes can get a few bad reviews. but if the number of bad reviews is unusually high, then you should read them carefully.