What we will cover:

- Overview of what we have covered in the digital training series

What we will cover:

- Overview of what we have covered in the digital training series

- Your digital strategy for the next 12 months

What we will cover:

- Overview of what we have covered in the digital training series

- Your digital strategy for the next 12 months

- Cost effective, time saving tools every marketer needs

“HELP”

http://www.tourismtribe.com/athoc/

Benefits of joining Tourism Tribe:

• Part of a community of over 300 tourism businesses

• 24/7 access to digital marketing resources, training and experts • Participate in online training sessions

exclusive to members • Opportunities to network and collaborate

http://www.tourismtribe.com/athoc/

OFFER ENDS FRIDAY

What have we been up to?

What makes an engaging and conversion focused website

WEBINAR 1

SUMMARY:1. Optimise for search engine success

2. Create relevant, useful content

3. Customer focussed copy4. Grow your own tribe of raving fans

5. Grow your database

Facebook and collaborative content sharing to drive business

WEBINAR 2

SUMMARY:1. Have an even mix of creating content and

curating others content2. Optimise your content to visually appeal on Facebook

3. Use your Facebook real estate 4. Engage by commenting, liking and sharing other business page content

Types of content:1. Blog2. Video3. Infographic4. Guide5. Product reviews6. How-to7. Lists8. Link pages9. Case Study10.Interviews

Comment, Like and Share as your business account!

Understanding Instagram for your business

WEBINAR 3

Visuals are processed 60,000xfaster than text

Google My Business and Google Analytics Essentials

WEBINAR 4

SUMMARY:1. Benefits of Google My Business & Analytics

2. Getting Started

3. Making Google Analytics work for you

Online reputation management and making the most of Trip Advisor

WEBINAR 5

SUMMARY:

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1. TripAdvisor is the most popular reputation management tool for tourism businesses - allows both sides of the story to be told.

2. You don’t have to register your business on TripAdvisor to already have a profile – you can’t avoid participation!

3. Responding to negative reviews promptly is vital

Trust is in the consumer

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Do you know what people are saying about you online?

“No longer acceptable to have a few great reviews on one platform and expect

everyone will read there.”

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How can you best proceed?

My favourite design tools

@desikaratzias

@desikaratzias

www.canva.com

www.canva.com

@desikaratzias

Word Swag

@desikaratzias

Word Swag Example

@desikaratzias

Typorama

@desikaratzias

Typorama Example

@desikaratzias

Legend

https://www.instagram.com/p/7C_uu7PUgp/

@desikaratzias

Legend Example

QUESTIONS?

Did you love this series?https://www.facebook.com/DespinaKaratzias/reviews

“If you never ask the answer will always be NO”

Don’t forget your FREE membership

http://www.tourismtribe.com/athoc/

One on one mentoring for your business…

http://www.tourismtribe.com/athoc/