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WEBINARHow to Build Brand Loyalty with Partners@goallbound#NeverSellAlone
Jen SpencerDirector of Sales & [email protected]@jenspencer
Hey! It’s nice to meet you.
• Legit Content Marketer• Loves Gadgets• Thinks Animals are
Sometimes Cooler than People
• Total Social Media Geek
Today’s Agenda• Top 3 Partner Loyalty Failures• Channel Partners — What do they want? • Tips for Creating Brand Evangelism in your Channel• Q&A
#NeverSellAlone
Channel Partners• Driving new sales growth• Channel partners’
revenue growth & profitability
• Improved competitive advantage
Channel Partner Loyalty
The Loyalty Effect states that “Making loyalists out of 5% of customers would lead, on average, to an increased profit per customer of between 25% and 100%.”
#NeverSellAlone
#NeverSellAlone
3 Channel Partner Loyalty
Failures
Failure #1: Your Channel Is a Revolving Door
#NeverSellAlone
Failure #2: Your Channel Partners are Supplier Agnostic
#NeverSellAlone
Failure #3: Not Defining Value to Your Channel Partners
#NeverSellAlone
#NeverSellAlone
What Do Channel
Partners Want?
Communication and CollaborationPartners need channel-ready solutions
#NeverSellAlone
Communication and CollaborationPartners desire coaching, guidance and alignment
#NeverSellAlone
InnovationPartners want to join the market leader
#NeverSellAlone
Messaging and Audience CreationYour channel partners want to stay on target
#NeverSellAlone
DataPartners are hungry for the facts
#NeverSellAlone
Empower Channel ResellersImproved communication, innovation, messaging & data
#NeverSellAlone
#NeverSellAlone
Creating Brand Evangelism in your Channel
#NeverSellAlone
Do …Leverage user-friendly, cloud-based software for communicating with channel partners.
#NeverSellAlone
Do …Provide support and training at an individual level for vendor employees.
#NeverSellAlone
Do …Reward channel partners.
#NeverSellAlone
Do …Facilitate advertising opportunities for local and regional businesses in your channel.
#NeverSellAlone
Don’t …Ignore or delay responses to your loyal partners.
#NeverSellAlone
Don’t …Create an “us vs them” mentality between yourself and your partners.
#NeverSellAlone
Don’t …Make partners pant for your product.
Questions?Questions?
#NeverSellAlone
For information about Allbound, visitwww.allbound.com or call us at 480.685.5474