LinkedIn - Black 16:9

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1979-

A genre defining masterpiece that

The album was made in dire straits too. The band was heavily in debt and openly at war with its record company.

Ranked #83

The only band That matters.

The record company came up with the rather hyperbolic marketing phrase, The only band that matters. It stuck because there was a strain of truth to it. The Clash cut through the drivel and mindlessness of New Wave and came across as genuine, as opposed to manufactured pop or pretentious art rock. The band walked their working-class talk, going into debt to keep concert tickets and album prices low. They didnt break even until 1982a fact they wore as a badge of pride.4

I think people ought to know that were anti-fascist,were anti-violence, were anti-racist, and were pro-creative.Were against ignorance.

Joe Strummer

Slide 2 and 3 Say something important

The Clash, especially Joe Strummer, wanted to start a conversation. 5

Other punk bands, such as the Sex Pistols, stood for complete anarchy and not much else. The Clash was a disrupter, no question, but they wanted to lead a movement rather than just throw a brick at someones head. The results speak for themselves: The Sex Pistols imploded after one album, while the Clash delivered decades of great music.

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People can change anything they want to. And that means everything in the world

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9WHEN YOU LEAD CONVERSATIONS THAT MATTER,YOU GIVE AUDIENCES A REASON TO FOLLOW

The Lesson: When you lead conversations that matter, you give customers a reason to follow you. If that seems beyond your purview, maybe its because you see your business as a transaction, rather than as a brand that adds value to peoples lives. Theres nothing wrong with that, but it does mean youll forever compete on price rather than on who you are and why you exist.

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Can you add a sound clip of London Calling here? DONE10

NOT MORE CONTENT.MORE RELEVANT CONTENT.

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of overall respondents say they would consider ending a brand relationship because of irrelevant promotions, and an additional 22% say they would definitely defect from the brand.RAGE AGAINST IRRELEVANCE.44%

WE HAVE DUPICATED THIS SLIDE JUST IN CASE YOU LIKE THIS NEW VERSION12

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14Repurpose content like leftover Turkey

15WHAT IS THE #1 QUESTIONWHAT CONVERSATION DO YOUWANT TO OWN?ON YOUR PROSPECTS MINDS?

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THE KEYWORDS

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THE KEYWORDSMoz.comMoz.com

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The Sophisticated Marketers Guide to LinkedInThe Big Rock The Debut

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Repurpose, Repurpose, Then Repurpose Some More20

What Does Success Look Like?

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24Turkey Slices(Non Gated)

MQLNoYesRevenueBIG ROCK (Gated)Lead CaptureNurtureNoYesSlideShare

Infographic

WebinarPodcast

Blog PostSalesSDRSales Qualified?

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EmailBlogInMailCompany PageSponsored ContentSlideShareDisplayPPCTwitterThe Always on StrategyFor those about to Launch..FIRE!

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26The Results Out of the Gate

4%6%9%15%32%34%EmailBlogInMailDirect/SEOOtherDisplayAdWords

United StatesNetherlandsIndiaCanadaAustraliaUKGermanyNew ZealandSingaporeFrance

64%7%7%7%6%2%1%1%

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18,000% ROI

Add a quick clip of: https://www.youtube.com/watch?v=l3i9ilHpPko -> DONE

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One of our evergreen pieces of content, The Sophisticated Marketers Guide of LinkedIn, continues to generate the highest number of downloads and the highest number of marketing qualified leads.k+

Can you clean up this slide and add an old school black and white flip counter to the top that starts at zero and goes to 100k plus? -> DONE28

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Set up a test of different updates to reach different audiences.

Sponsored Update 1: Targeted to CMOsThese insights can help you drive transformational change to your business.

Sponsored Update 2: Targeted to Marketing DirectorsNeed to demonstrate the ROI of your marketing efforts? These insights can help.

Sponsored Update 3: Targeted to Social Media ManagersSocial media managers: Get the insights you need to drive the engagement you want.

Big Rock ContentExample: B2B Marketing company XYZ has recently launched a new piece of research and is publishing updates to LinkedIn to drive marketers to download it.

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Guide saw a 100% increase in click through rate (CTR).

The image with the quote saw a 30% lift in CTR versus the imageimage versus a human and the human saw +160% CTR and +290% CVR.

Using Direct Sponsored Content, we A/B tested eBook versus guide to see which resonated better with our audience. Guide saw a 100% increase in click through rate (CTR).

Knowing that quotes and stats both work well, we tested an image featuring a statistic versus an image featuring a quote. The image with the quote saw a 30% lift in CTR versus the stat image.

With a hypothesis that people like images of people rather than objects, we tested an image versus a human and the human saw +160% CTR and +290% CVR.

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RUNNING SPONSORED CONTENT WE SEE

25%increase in Open Rate

95%increase in CTR

5.32%CTR

75%OR

6.19%CTR

61%OR

Please clean this slide up. -> DONE33

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2013-1420152016-17

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36THE FULL MEAL DEAL

Can you create a collage of all of the different assets that BaramBambu is creating for the upcoming Sophisticated Marketers Guide to Global Marketing and have them populate into a full bleed? I want to illustrate how many create assets for email, the blog, landing page, and A/B testing we create for the launch. BIG and BOLD! -> DONE36

GOING GLOBAL

Again, please just add some pop and shine to this one. -> DONE

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Again, please just add some pop and shine to this one. Maybe make them pop up or populate across the screen over the top of a globe since this is meant to represent a Global Always on mindset. -> DONE

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39BACKING UP THE BIG Rock WITH HARD DATATHE ROI OF CONTENTMARKETINGare driven by content.of all marketing qualified leads at LinkedIn Fully one-third of those MQLs73%come from Big Rock pieces like this one.

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The blog is the social media rug that ties the room together.

The Death of the One Dimensional Marketer

43THE MARKETING TEAMOF THE FUTURE(as demonstrated by kiss)

Animate each line to appear on click. -> DONE43

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The four unique band members work together to deliver an amazing product. Lays GroundworkFuels ContentFuels Demand Gen

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They consistently deliver content that their fans want to consume and share.

47Their PR efforts guide their vision as the hottest band in the world.

Event Marketing: They deliver amazing experiences on tour

They built a thriving community.

#INBOUND14

People want a thrill, people want a spectacle and people love to be entertained.

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TO THE FRONT OF THE STAGEDown in frontA STORY FROM THE BACK OF THE CROWD

TEXT in the style of: https://www.google.co.uk/search?q=punk+rock+UK&source=lnms&tbm=isch&sa=X&ved=0ahUKEwj-mLaY0ITNAhUEIMAKHWOIDyYQ_AUIBygB&biw=1092&bih=589#tbm=isch&q=anarchy+in+the+UK&imgrc=GggkddxIFQf2MM%3A -> DONE

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54Thank You!Jason MillerGroup Manager, Content Marketing@JasonMillerCA@LinkedInMktg

Can You add this to start playing on Click at :12 second mark on? https://www.youtube.com/watch?v=1M02bAWDFkI -> DONE54

The SinglesThe ClashLondon CallingNero AAC codec / 1.5.4.0Runnin' With the DevilVan HalenVan Halen I, track 11978Hard Rock213696.0O Fortuna (Carmina Burana) (ExCarl Orf 319109.03ENG - RSCH