How to be a Lean Product Developer? @Agile Riga Day 2012

How to be a Lean Product Developer?

Marko TaipaleAgile Riga Day 2012

Saturday, March 17, 12

Why this topic is important for you?

2 reasons...




We are wasting time and efforton doing the wrong thing

1


16%13%

7%

45%

19%

Features used

SometimesOftenAlwaysNeverRarely

XP2002 CHAOS report

20% valuable


We do not see the purpose in our workor

We do not know if the work we do has a purpose

53% of us don’t know what the company is trying to achieve

2TBWA North - Study on 2010



Cycle as fast as possible


Guide for a lean product developer

1. "Lean" your business ideas

2. Build faster (or not at all!)

3. Measure it!

4. Learn Faster

IDEAS

BUILD

MEASURE

LEARN




3. Measure it!

4. Learn Faster


What is a ”business idea”?


What is a ”business idea”?

This guy is guessing...

It is just a “series of guesses”


How to communicate your business idea?


1 23

4

5

67

8

9


So where is the guess?

Remember this guy?



How to validate the guesses?


Customer Development

Customer Discovery

Customer Validation

Customer Creation

Company Building

Problem /Solution Fit

ProposedMVP

ProposedFunnels

Product /Market Fit

Business Model

Sales & MarketingRoadmap

ScaleExecution

ScaleOrganization

ScaleOperations


Customer Development

Customer Discovery

Customer Validation

Customer Creation

Company Building

Problem /Solution Fit

ProposedMVP

ProposedFunnels

Product /Market Fit

Business Model

Sales & MarketingRoadmap

ScaleExecution

ScaleOrganization

ScaleOperations

Get out of the building!


Customer Discovery

Customer Validation

Customer Creation

Company Building

Product Development

data, feedback, insights

hypotheses, experiments,

insights


Customer Discovery

Customer Validation

Customer Creation

Company Building

Product Development



insights

Problem Team

Solution Team


Lean Business Idea - Summary

• Business idea is just a series of guesses

• You can validate the guesses with the help of Customer Development

• Business Model Canvas is effective tool to communicate your business ideas




3. Measure it!

4. Learn Faster


The Concept of an inventory

Business case

Development

Testing Deployment

Design


The Concept of an inventory

Business case

Development

Testing Deployment

Design

82 10

5

25


Don’t write the code!

Business case

Development

Testing Deployment

Design


Don’t write the code!

Business case

Development

Testing Deployment

Design

If you write the code..Saturday, March 17, 12

Inventory with ATDD

Business case

Development& Test

Deployment

Design

82 5

15


ArchitectureVisionRealisation


Inventory with ATDD + JIT Architecture

Business case

Design, Development& Test

Deployment

2 5

7


Get the stuff from VCS Build & deploy Test & Report

Backup Deploy to production

Monitor & Alert+

Continuous Integration

Continuous Deployment


Continuous Integration & Deployment


Inventory with ATDD + JIT Architecture + CD

Business case

Design, Development& ATDD & Continuous

Deployment

2

2


What about design of the product?

• UX

• Business model pivots etc.

• Some inventories are needed - they are actually buffers


Example value stream


Summary- Build faster

• Think timing (Just-In-Time)

• Think big, implement small (and fast)

• be aware of the inventory (queues) in your product development process (system)




3. Measure it!

4. Learn Faster


What are things we NEED to measure?

• How do you know you’re done?

• How do you know something is more important/valuable than something else?

• How do you know how are you doing?

• How do you choose between two or more solutions?


Number One Waste?

16%13%

7%

45%

19%

Features used

SometimesOftenAlwaysNeverRarely

XP2002 CHAOS report


Measuring if it is used

Comments for service offers and requests

Owner: Marko

QUEUE: 1.6.2010READY: 3.6.2010

DONE: 6.6.20105 days

3 days

Size: S


Levels of monitoringMonitoring

Business

Application

Containers & DB

OS & Services

Hardware

Biz reports

Hearbeat.rb & navigator

Hearbeat.rb & Monit

Monit & Nagios

Monit & Nagios


Funnel analysis

Acquisition

Activation

Retention

Referral

Revenue


Testing hypotheses with Split Testing

BA

Acquisition

Activation

Retention

Referral

Revenue

20%

Acquisition

Activation

Retention

Referral

Revenue

40%Saturday, March 17, 12

Summary - Measure it

• Measure what matters to you

• Measure to throw away the waste (optimize the whole system)

• Think measuring when implementing the solution

• Measure the business (not only tech)




3. Measure it!

4. Learn Faster



Ship it! - learning inventory

Business case

Design, Development& ATDD & Continuous

Deployment

2

Amazon: new deployment every 11.6 secondsFacebook: continuous deployment

Flickr: same thingIMVU, KaChing, KISSMetrics...

Elisa, Huitale...Saturday, March 17, 12

Get out of the building


Testing hypotheses with Split Testing

BA

Acquisition

Activation

Retention

Referral

Revenue

20%

Acquisition

Activation

Retention

Referral

Revenue

40%Saturday, March 17, 12

Everything is a guess

So how to formulate that as hypotheses?


A way of learning

5 whys


A3 template for problem solving

http://www.crisp.se/lean/a3-template




Customer Discovery

Customer Validation

Customer Creation

Company Building

Product Development



insights

Problem Team

Solution Team


Summary - Learn faster

• Truth is out there: Ship It & Get out from the building

• Identify root causes and use A3 for problem solving


Executive summary

• Stop wasting people’s time

• Communicate the purpose to engage people around you


Marko Taipale@markotaipale

huitale.blogspot.com

[email protected]

I help companies to improve by showing what I have done, how I have done it and what I have learned about it

I am also a CTO of


mailto:[email protected]

mailto:[email protected]