How the Evolution of Social Media is Impacting the Integration of Brand + Agency Relationships
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How the Evolution of Social Media is Impacting the Integration of Brand + Agency Relationships Rachel Caggiano Matt Kelly Social@Ogilvy Jason Miller Beam Global
How the Evolution of Social Media is Impacting the Integration of Brand + Agency Relationships
1. How the Evolution of Social Media is Impacting the
Integration of Brand + Agency Relationships Rachel Caggiano Matt
Kelly Social@Ogilvy Jason Miller Beam Global
2. Thanks for making it to a Monday Session The Agency/Client
Relationship Our 3 Recommendations for Productive Relationships
Chat with Jason Miller, Beam Global Audience Q&A
3. Mega Trends are Disrupting RelationshipsThanks a lot.
4. Whats Happeningchallenges to the way we work together in
social media
5. Challenge 1: FOMO (Fear of Missing Out)
6. Challenge 2: Constant Platform Changes
7. Challenge 3: Organizational Efficiency
8. Challenge 4: SpeedShould we say, Thanks! or Thank you.
?Thanks so much! 2 DAYSConsumer message receivedConsumer message
responded to
9. Challenge 5: Cost
10. More Top Brands are Flying Solo
11. Scary for Agencies42% of clients used in-house capabilities
in 2008. Source: http://www.forbes.com/sites/michaellee/2013/10/07/
can-in-house-agencies-ever-be-great/
12. Scarier for Agencies56% of clients have moved external
assignments in-house.Source:
http://www.forbes.com/sites/michaellee/2013/10/07/
can-in-house-agencies-ever-be-great/
13. Scariest for Agencies60* 18% increase in 5 years% of
clients now use in-house capabilities. Source:
http://www.forbes.com/sites/michaellee/2013/10/07/
can-in-house-agencies-ever-be-great/
14. 40%Of those clients have brought creative strategy inhouse.
Source: http://www.forbes.com/sites/michaellee/2013/10/07/
can-in-house-agencies-ever-be-great/
15. Think enable, not serviceMusts for agencies and clients to
maintain productive relationships
16. 1: Analytics Centers of Excellence
17. 2: Developing Content Engines
18. 3: The Community Director
19. Thank You Rachel Caggiano Senior Vice President, Client
Service Washington, DC | North America @RCaggianoMatt Kelly Account
Supervisor, Senior Community Manager Chicago | North America
@SoMattKelly