September 14, 2011 Nathan Byerly Analysis of Key Employee
Demographic and Special Relationships Impacting Commutes
Slide 2
GIS in Public Transportation 2011| Slide 2 | September 14, 2011
Overview Program background and drivers Service area Employee
density Distance analysis Demographic trends Route profile Proposed
decision making criteria Q&A
Slide 3
GIS in Public Transportation 2011| Slide 3 | September 14, 2011
Genentech in South San Francisco Founded in 1976, Genentech
invented the Biotechnology industry 200 acre campus in South San
Francisco, CA 4.5 million square feet of office, lab and
manufacturing space Average daily population of ~10,000 employees
Most employees live in San Francisco and San Mateo counties
Slide 4
GIS in Public Transportation 2011| Slide 4 | September 14, 2011
Business Drivers Recruitment, Retention, Quality of Life
Productivity Enabler Carbon Footprint Parking, Master Plan and
Capital Expense
Slide 5
GIS in Public Transportation 2011| Slide 5 | September 14, 2011
gRide Today 3,200 out of 9,500 employees are active gRide
users/members $2-4 per day cash incentive $4 per rider per day for
drivers $120 Transit and Vanpool Subsidy 16 GenenBus routes - 30
Motorcoaches - Over 600,000 riders in 2010 Over 65,000 web page
views per month B-Cycle BikeShare Hertz Connect CarShare
Slide 6
GIS in Public Transportation 2011| Slide 6 | September 14, 2011
Service Area 30 GenenBuses serving 16 direct and transit shuttle
routes with over 3,000 riders per day Direct routes focus on areas
with poor or no public transportation, high density neighborhoods
in San Francisco, long, arduous commutes, and expensive bridge
tolls
Slide 7
GIS in Public Transportation 2011| Slide 7 | September 14, 2011
Employee density Density focused in San Francisco and San Mateo
counties 75% of employees live within 20 miles of SSF campus
Slide 8
GIS in Public Transportation 2011| Slide 8 | September 14, 2011
Overall participation by route Routes with high utilization tend to
be in San Francisco and the East Bay Non-participants tend to live
close to the SSF campus and have very short commutes
Slide 9
GIS in Public Transportation 2011| Slide 9 | September 14, 2011
Commute time distance comparison Commute time is similar for
participants and non- participants Drive distance follows a similar
pattern for participants and non-participants
Slide 10
GIS in Public Transportation 2011| Slide 10 | September 14,
2011 Tapestry segmentation Tapestry segmentation is very similar
for both groups Non-riders do not share International Marketplace,
Pleasant-Ville, or Top Rung Riders do not share Enterprising
Professionals, Suburban Splendor, or Boomburbs
Slide 11
GIS in Public Transportation 2011| Slide 11 | September 14,
2011 Tapestry segmentation attributes Pacific HeightsLaptops &
LattesUrban Chic Upscale neighborhoods in Pacific coast cities
Primarily married couples w/- children College educated Dual income
Median home value $470K Major metro areas like SF Single or with
roommate Cosmopolitan and hip College educated Median home value
$634K Sophisticated exclusive lifestyles Married couple families
Well-educated Dual income Median home value $536K
Slide 12
GIS in Public Transportation 2011| Slide 12 | September 14,
2011 Cupertino route analysis Drive time average 77 min. Average
drive distance 31 miles Employees on this route tend to be have
more IT related jobs Active users tend to be clustered Both users
and non users share the same top five tapestry groups
Slide 13
GIS in Public Transportation 2011| Slide 13 | September 14,
2011 Decision making criteria Drive time Drive distance Special
corridor conditions Segmentation attributes Wild cards
Slide 14
GIS in Public Transportation 2011| Slide 14 | September 14,
2011 Q&A