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HOLIDAYTRAFFIC INCOFFEE SHOPS
A LOOK INTO HOW HOLIDAYS EFFECTTHE COFFEE SHOP BUSINESS
GAZELLAWIFI .COM GAZELLAWIFI .COM
For small coffee shop owners holidays are either somethingto look forward to or cringe over. We took a look at over10,000 coffee shop visits and found these holiday trends.
HOLIDAYS AND EVENTS IN COFFEE SHOPS
Gazella took a dive into the number of visits to coffee shops and cafesduring times of holidays and large events. We found that holidays had someof the largest effects on the number of people visiting a coffee shop. Thedata set sampled represented coffee shops that were closed onThanksgiving, therefore showing the least number of visits for a holiday.While holidays such as Columbus day showed an increase in number ofvisits. Veterans Day, Halloween, and even the 2016 election highlighted thepeaks and valleys of coffee shop visits.
THE NUMBERSColumbus Day - 67% Above Average VisitsVeterans Day - 54% Above Average Visits
Halloween - 19% Below Average VisitsElection Day - 21% Below Average VisitsThanksgiving - 99% Below Average VisitsBlack Friday - 45% Below Average Visits
While some holidays
have significant
increases in traffic,
others are some of
the worst days for
business. Locations
were closed on
Thanksgiving
resulting in the lowest
amount of coffee
shop visits.
Gazella's wifi marketing solution tracks visits via wifi logins aswell as our passive wifi technology. Allowing restaurants,
cafes, bars, and other small venues to make better marketingdecisions, and collect unique customer proviles. These
numbers are based on approximately 10,000 unique visits toindependent coffee shops and/or cafes in the United States.
www.GazellaWifi.com
1905 Harney StreetOmaha, NE 68131
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INSIGHTS
