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How Executives can use LinkedIn to position themselves as Thought Leaders …without spending too much time
Agenda • The Pre-Requisites • 3 Things You Should Do More Of • 3 Things You Should Stop Doing • Key Questions • More Inspiration
”A thought leader can refer to an individual or
firm that is recognized as an authority in a specialized field and whose expertise
is sought and often rewarded”
Forbes/Russ Prince & Bruce Rogers
Pre-Requisites • An intriguing LinkedIn profile • Clarity on area of subject matter expertise • Verified credentials • Investment: Dedicated time • Mindset: Responsiveness
3 Things You Should Do More Of 1. Monitor trends, articles and discussions 2. Share own content consistently
3 Things You Should Do More Of 1. Monitor trends, articles and discussions 2. Share own content consistently 3. Mobilize your network in 3 dimensions
• Public+Twitter • Relevant groups • Individuals (personalized)
3 Things You Should Stop Doing 1. Engage in too many groups (settings) 2. Provide ad hoc content inconsistently 3. Ignore responses to your content