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Influitive AdvocateHub helps real businesses empower and mobilize the advocates they already have, and reach new brand advocates, generating happy customers and new business.
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Influitive AdvocateHubLeverage Advocates. Accelerate Sales.
About Influitive
Influitive helps B2B marketers recruit, mobilize and recognize an army of advocates that outsell their best sales reps.
Who we are:• Founded in 2010 • HQ in Toronto, San
Francisco• Private, VC backed, >$11M
raised
You’re Not in Control of the Buying Process
Reliance on knowledgeable peer references has more than doubled in the past 5 years
75%75% of the buying process is complete before a B2B prospect contacts a company
Reference process is considered a “fire drill” in over 80% of companies surveyed.
2X
3/4
Our unique approach to Advocate Marketing
EXTREME ADVOCATE PRODUCTIVITYMore than 4.3 activities per session!
Advocate-centered Limitless programs Self-service
Why Advocate Marketing?
Product Adoption
Revenue Growth
Customer Lifetime Value
Advocates help companies grow 2.5 times faster
than competitors
Product usage, recency and
frequency increase with advocacy
*CustomerThink, The Strategic Marketing Case for Customer Advocacy Measurement
3.5 times more likely to
forgive letdowns and
stay with a vendor
When customers market for you …
beautiful things happen
17 positive product comments
26 customer videos
500% more award submissions
more customer engagement, support and content55%
Value of user generated content created by each new advocate:
$135K
Advocate Marketing at
His mission: Develop customer references and testimonials that accelerate the sales cycle and enhance Ektron’s reputation in the marketplace.
Advocate Marketing at
500% increase in award submissions
26 customer videos captured in 2 days
17 positive product reviews on Quora
#1 search result in Google!
Advocate Marketing at
Her mission: Engage customers through a variety of programs and events with the goal of building their success and getting them to share it with others.
Advocate Marketing at
26 product reviews on AppExchange
55% more customer engagement, support and content.
Advocate Marketing at
Her mission: Effectively support sales revenue objectives by targeting key customer markets through advocate marketing activities
Advocate Marketing at
4000+ activities completed in first six months.
$135,000 in user generated content created by each new advocate
How it works
FYI it’s not rocket science.
Find & invite your advocates
beta tester
sales reference
NPS promoter
new customer
partner
blogger
avid tweeter
advisory board
media hound
Build ‘challenges’ to get advocates supporting your marketing & sales campaigns
Create lots of challenges!
Fuel activity & competition with badges & leaderboards
AppExchange Review!
Great Feedback!
Public Speaker!
Quora Power User! Celebrity!
Challenge Completed!
Reference Expert!
Watch your customers
outsell your own sales team!
Recognize advocates with
perks and privileges
Make references “self service”
Make references “self service”
Make references “self service”
Systematically gather referrals
from suggested referral to tracked lead
Segment advocates by level, activity or campaign
Track engagement, advocacy and adoption
