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SOCIAL MEDIA Webinar video & slides http://university.commetrics.com/articles/2011-webinar-nr-4-good-causes/#comments 2 Trends and tips for benchmarking social media 1 -- Put things into context. 2 -- Agree on the KPIs - operating drivers How to put it into practice
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ComMetrics
2008_06_16
ComMetrics University
Roentgenstrasse 49 Street
CH-8005 Zuerich Zip Code
Switzerland Country
+41(0)44 272 1876 Voice
+41(0)76 200 7778 Cel
www.ComMetrics.com URL
Coffee Break Webinar Nr. 05 2011-04-12
How benchmarking can work for you
Presented by:
Prof. Urs E. Gattiker , Ph.D.
ComMetrics
_Who is your presenter?
Presenter: Urs E. Gattiker ==> http://bio.gattiker.name
My name is Urs E. Gattiker, the CTO and co-founder of ComMetrics –
CyTRAP Labs GmbH.
We have delivered social media marketing solutions and monitoring
tools for all kinds of organizations, including Financial Times,
European Commission, Netjets, Red Cross and ...
Ultimately, we help them to improve their customer relationship
management while fostering revenue growth.
2011_04_12
_Introduction >Purpose >How to >Decision >Conclusions >Tools & Tips
ComMetrics
_Case – UNHCR – go &
benchmark United Nations High Commissioner
for Refugees
#1 Against whom should we
Challenge benchmark or compare
ourselves?
Strategy: We want to have more impact within 1 year
Solution Yes BUT re-focus – what does the audience crave for?
A define target audience
B what content
2011_04_12
>Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips
ComMetrics
_Why it matters – 2 gold nuggets for today
2011_04_12
>Introduction >Purpose _How to >Decision >Conclusions >Tools & Tips
1 – Put things into context.
2 – Agree on the KPIs - operating drivers
SOS – call us – we can help ==> info at CyTRAP.eu
ComMetrics
_1 put things into context
How much money, time, resources do we spend on what kind of
marketing?
- brochures, pamphlets, going to conferences
- how many people – hours can we commit each week/weekend
Isaac Griberg – International Committee of the Red Cross – ICRC ==> with fewer
active/dedicated followers and readers
==> use them as multipliers2011_04_12
>Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
ComMetrics
_2 agree on the KPIs
What are my key operators?
- hours spent by volunteers
- number of donations,
- average amount per donation
- participation at fund raising events (e.g., gala, TV event, etc.)
- Do positive feedback or compliments matter?
How can better engagement help in further improving our operators?
- improve my KPIs2011_04_12
>Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
ComMetrics
_2 golden nuggets
for today....
2011_04_12
>Introduction >Purpose >HowTo >Decision _Conclusions >Tools & Tips
1 – context – who are we, what is feasible, start today
- should I continue the way I tweeted/blogged until now?
2 – what are my key operators that I want to improve with the
help social media?
ComMetrics
_Please – can you help me?
2011_04_12
>Introduction >Purpose >HowTo >Decision _Conclusions >Tools & Tips
Watch short video get slides – please write a comment
http://university.commetrics.com/?p=1638
about this webinar
- did you like it?
- what else do you need?
2 – e-mail Urs about if you prefer April
16 or 26 for the next webinar
ComMetrics
2008_06_16
ComMetrics University
Roentgenstrasse 49 Street
CH-8005 Zuerich Zip Code
Switzerland Country
+41(0)44 272 1876 Voice
+41(0)76 200 7778 Cell
www.ComMetrics.com URL
Coffee Break Webinar Nr. 05 2011-04-12
How can benchmarking work for you
http://My.ComMetrics.com - free blog benchmarking
Presented by:
SOS – call us –we can help
Prof. Urs E. Gattiker , Ph.D.
