HopeAfterDivorce.orgCommunity and resources in a time of crisis

Market Overview

One million divorces every year—two million people newly single

Estimates vary widely, but the divorce market is in the billions1

Approximately $4 billion generated in ad and circulation revenue in digital magazines by 20142

1. http://www.cnbc.com/id/48045774

2. http://allthingsd.com/20100816/why-ipad-magazines-wont-be-a-really-big-business-for-a-while-and-why-prices-wont-come-down-either

Revenue Streams

Banner advertising

Newsletter advertising

Booking fees for experts (15%)

Premium publicity package for experts

HopeAfterDivorce shopping cart (20% net revenue)

Paid webinars with attorneys and potential clients

HopeAfterDivorce publications

Events (HAD “let your light shine” glow-in-the-dark run, etc.)

Workshops and conferences

Self Publishing and Publicity for Experts

Partnerships with charities

Projected Customer Profile

Divorced women

Ages 25-59

Strengths New, aesthetically pleasing site Passion/sense of mission Technical expertise, resources from affiliation with Sourced

Media Books FamilyShare, LA Family partnerships Publicity plans Affiliate program Great resources in publishing business content

Weaknesses

Small web presence (however, our partnerships with FamilyShare.com, LAFamily.com, and Cupid’sPulse.com give us a combined total outreach of over 20 million).

Small budget for advertising

Opportunities

Create a strong community

Emotional support for women in need

Charity to women’s shelters, etc.

Threats

Risk pilfering from larger websites with more revenue

Go-to-Market Plan

April 1: Website finished

May 1: Corporation formed

May 1: List of potential sponsors contacted with appointments scheduled

May 1: Meetings with potential sponsors commence

June 15: Board of Directors chosen and announced

June 15: Media outlets researched and compiled

June 15: Press release created and sent over the AP newswire

July 1: Nonprofit 501(c)(3) application submitted

August 1: Official launch of HAD. Launch party.

August 1: Media tour begins

Organizational Structure

Executive Director, Co-Founder: Amy Osmond Cook, Ph.D.

Treasurer and Secretary, Co-Founder: Lisa LaBelle

Accounting/Finance: Jeff Cook, MBA