HINDUSTAN UNILEVER LIMITED

Gineesh JoseMBA-BRoll No:1325

CONTENTS

Introduction Products Strengths & Weakness Marketing Strategies Facts Growth Rates Awards & Recognitions Competitors Recent News Games

INTRODUCTION

Hindustan Vanaspathy Manufacturing Company (1931), Lever Brothers India Limited (1933) and United Traders Limited (1935) together formed Hindustan Lever Limited in November 1956.

First foreign company to offer its 10% equity to the Indian public.

Unilever owns 52% controlling share in HUL. Its headquartered in Mumbai and employs around 16,500

workers and contributes to indirect employment for over 52,000 people.

Formal exports department was started in the year of 1962.

Recognized by Govt. of India as Star Trading House in Exports by the year of 1992.

By April 1993 TOMCO merged with the company.

PRODUCTS

PRODUCT CLASSIFICATION

STRENGTHS & WEAKNESS

Strengths:- Strong brand name. Portfolio, price quantity & variety products. Innovative aspects. Solid base of the company. Corporate social responsibility. Concept of Market Segmentation.Weakness:-

Local competitors in the rural market.

MARKETING STRATEGIES

Focuses on short supply chain for distribution. Try to meet the every needs of every people

everywhere. Also uses vast and efficient selling channel. Build segments and market for the future where

Unilever has strong expertise. Integrate economic, environment and social

objectives with business agenda. Appointed 6,000 sub stockists that directly covers

about 50,000 villages & 250 million customers. Project Shakti , partnership with self help groups of

rural women & covers 5,000 villages in 52 districts in different states.

FACTS India’s largest selling consumer products. Spread over 35 brands & 20 distinct categories. Deals with food, beverages, cleaning agents

and personal care products. Covers over 2 million outlets across India &

products are available 6.4 million retail outlets. Two out of every three Indians use HUL

products. 18 brands from HUL is ranked to 100, for the

most trusted brands. 71 manufacturing locations. 2900 stockists.

AWARDS & RECOGNITION National Safety Award for outstanding performance in Industrial

Safety by the Union Ministry of Labour & Employment in 1965. It was ranked 4th in the Hewitt Global Leadership survey in 2007. Was one of the eight companies to be featured on the Forbes list

of World’s most reputed companies in 2007. Was awarded the CII prize for leadership in HR excellence at the

2nd CII National HR conclave in 2011. Awarded as the most Innovative company in 2011 by Forbes

and ranked 6th in the world. Rated as the most respected company in India for the past 25

years by Business world. Emerged as the Dream Employer for the second successive year

in 2010. Recognized as a Golden Star Trading House by the Government

of India as its one of the largest exporters in the country.

COMPETITORSMarico:- Spread over 25 countries across Asian and African

Continent. Brands include:- Saffola, Parachute, Hair & Care, etc..Dabur India:- Ayurvedic natural products. Brands:- Dabur products, Vatika, Babool, etc..Godrej:- Presence in Personal, Hair, Fabric & Household care market

categories. Brands:-Godrej Expert, Toilet Soap, etc..ITC:- Diversified presence in FMCG, Hotels, Paperboards, Agri-

Business & Information technology. Brands:-Asshirvad, Sunfeast, Fiama Di Wills, Vivel,

Classmates, etc..

MARKET SHARE

PROFIT MARGIN COMPARISSON

PROFIT/SALE GRAPH

RECENT NEWS

RECENT NEWS  Harish Manwani, Chairman, HUL said, “in a difficult

market environment, we have again delivered competitive growth and strong margin expansion through a sustained focus on innovation, in-market execution and robust cost management. While there are near-term concerns, particularly around slowing market growth, we are confident of the medium to long term prospects of the FMCG sector .’’

Mr. Manwani said, “to be clear, business still needs to deliver the 3 Gs of growth – consistent, competitive and profitable growth. But in this new normal, these alone are not sufficient. "The fourth G recognizes that it is the role of business to not just create economic value but also social value and do this in a sustainable way.”

PUZZLE

PROMOTIONAL

BE ECO-FRIENDLY

BE ECO-FRIENDLY

REFERENCES

http://en.wikipedia.org/wiki/Hindustan_Unilever_Limited

https://www.facebook.com/HindustanUnileverLimited

www.hul.co.in http://www.thehindubusinessline.com