Henry Isaacs | Jewish Marketing & Communications Consultants | …

Jewish Marketing & Communications Consultants

Henry Isaacs | P. 201.357.2622 | E. [email protected] | www.Henry-Isaacs.com

Henry Isaacs is a full service one-source team of marketing & communications experts focused on helping you manage all marketing tasks, increase marketing innovation, increase efficiency and save money.

Backed by a network of talented experts, Henry Isaacs specializes in strategically integrating all marketing, social media, public relations, and event planning tasks into one cost-effective and efficient strategy that is well-reinforced, uniquely targeted, and highly connected.

About Henry Isaacs


Our goal is to help companies, small businesses and non-profits target the Jewish community through one-source of marketing and communications expertise.

Combining years of experience in marketing, social media, event planning, and public relations, as well as within Jewish media and Jewish non-profits, our services allow you to focus on your core competencies while we manage all the non-cores tasks necessary for growth and success.

Our Mission


Our Advantage We bring a team of experts to work for your tasks.

We bring professionals and expert freelancers to the task, enabling your organization to have more eyes and more experience than just one solitary employee.

Our team has insider understanding of Jewish media and first-hand knowledge of the Jewish market. Which means we don’t waste your resources on marketing speculation.

Juggling numerous services from different consultants can be frustrating. Our one-source model lets your organization deal with one consultant with a unified strategy for all your marketing and communications services.

A Team for One Task

An Insider’s Perspective

One-Source for all your Communications

Read Harvard Business Review’s article on the outsourcing of marketing department’s here:


Reduced Hiring Costs

Your Benefit Increase efficiency. Save money. Connect brilliantly.

Outside Expertise

Save Money

Salary, 401K, health insurance, and other benefits add up. By outsourcing your marketing, you can accomplish the same goals at a fraction of total hiring costs.

Through the expertise of multiple individuals, we help bring new ideas and a fresh perspectives to the table, as well as the tools to implement them.

With a smart marketing and communications strategy, you stand to save money by reducing broad, ancillary or immeasurable marketing tactics.

Increased Efficiency

Outsourcing non-core tasks to experts allows you and your staff to focus on the main tasks and their core strengths, essentially helping you run a “tight ship”.

The Outsourcing Institute – Read the top ten reasons companies outsource to experts


Our Integrated Services

QR the CMO Survey – Marketing & communications outsourcing grew over 100% in 2011


“The outsourcing of marketing activities is catching on; in fact, in a recent poll of marketing executives, 53 percent reported plans to outsource most of their marketing activities.”

Harvard Business School professor Gail J. McGovern

By outsourcing you non-core tasks to outside experts, you stand to increase efficiency, save money, and still connect brilliantly with your intended audience. In other words…

Why Outsource? Hear why from industry experts…

“If you spend your time, worth $20-25 per hour, doing something that someone else will do for $10 per hour, it's simply a poor use of resources.”

Timothy Ferriss, The 4 Hour Workweek

“Driven by the economy and the need to watch expenses, more businesses will opt for contracting relationships and hold off hiring new employees as long as possible.”

Small Business Trends

“Outsourcing helps you to focus on the core competencies of your business... You’ll help to reduce your risks and maximize the return on investment in your marketing programs...”

Colleen Edwards for Business Week

“Companies that create real sustained value routinely use outsourcing for far more strategic ends… 85% of those winners use capability sourcing broadly and strategically.”

Bain & Company for Forbes Magazine

“28% of the marketers outsource their social media management. This figure has doubled since 2010 when it was just 14%.”

Social Media Examiner



Combined with advertising and brochure design, Henry Isaacs brought with them a strategic social media and web design game plan and created an amazing online presence and interactive component for our organization. When it comes to programs and events, online conversation about BJOY is constantly being generated as a result. - Bukharian Jewish Youth Organization (BJOY)


Navigating the Jewish media industry is the top priority of any smart marketing campaign, which is why our expertise lies in strategy and not merely design. With first-hand knowledge of the inner workings of Jewish media, we know how innovate, design, tweak, and refine a cost-effective and targeted marketing campaign across tradition, digital, and cutting edge marketing tools. Our process includes:

Marketing Strategy | Branding | Media Planning & Buying | Ad Design | Web Design | Guerilla Marketing

Marketing Our Expertise Lies in Strategy, Not Just Design.

Our QR Tips

Jewish Marketing SWOT Analysis

Henry Isaacs took care of our DVD cover design, as well as our marketing strategy and implementation; they then crafted an effective public relations strategy with press releases for different markets, His integrated marketing and communications strategy played a huge part in our DVD’s success.

- Shape Fitness Gym



And the more ways you tell your story, the greater the impact. Our expertise in culturally niche Jewish media and relationship with media contacts will help you craft the right story for the right market in the right language at the right time. We can design a compelling and ongoing public relations strategy that is relevant to Jewish culture, informative to your market, and highly contagious. In a good way. Our strategy starts with:

PR Blueprint | News Creation & Dissemination | Traditional & New Age PR | “Expert” Branding | Blogging

Public Relations Craft the right story for the right market at the right time.

Our QR Tips

Create a PR Soap Opera


Shape Fitness Gym, a reputable gym in Brooklyn, provides quality personal training services. Yet they were branching out into the business of fitness products with a new fitness DVD. Henry Isaacs helped them take the next steps to success.

We created an eye-catching DVD cover that respected their market’s sensitivities. Next, we designed a marketing and media buying strategy that helped them target the best markets that would spread the word naturally. Finally, we created a public relations campaign that built buzz and awareness in Jewish media outlets throughout New York, with successful placements in national and local Jewish press. The result – the best selling Jewish DVD for the month of December (Mostly Music)

Public Relations Case Study – Shape Fitness Gym

Olivia’s skilled event planning and promotional strategies helped us exceed recruitment targets, a monumentally successful result. I would not only work with her again, but would also hire her as staff member.

- Discovery Productions



Organizations/Non-Profits

o  Gala Dinners & Fundraisers

o  Conferences

o  Seminars & Speakers

o  Weekend Retreats

o  Shabbatons

o  Young Leadership Events

o  Cocktail Events

o  Award Ceremonies

o  Press Conferences

Outsourcing the time-consuming tasks of event planning allows you to stay focused on the end goal of the event. Our expertise in planning diverse events has helped us build an extensive list of reliable contacts which provides you with more cost-effective pricing for your budget. Our team of seasoned event planners works with you from event concept to completion, letting you stay focused on the end result, be it fundraising, networking, socializing, or awareness.

Event Planning We’ll focus on the details. You focus on the end goal.

Event Services

o  Event Planning

o  Event Consulting

o  Day-of Coordination

o  Venue & Vendor Selection

o  Budget Tracking

o  Guest List Organization

o  Staff Augmentation

o  Vendor Matching

o  Concierge Services

Our QR Tips

The Event Service Not to Skimp on

“Henry Isaacs' social media strategy enabled us to reach directly to executive decision makers and prospects we never had access to before. Within three days of creating our LinkedIn presence, City Ride had 170 connections - that's real potential for revenue and new business.”

– City Ride Transportation



Before you start socializing, you need to start strategizing. Otherwise, social media becomes an incredible time sink instead of a successful marketing and sales tool. We help design a social media strategy, complete with social targeting, and market segmenting, that ensures your social media is working hard - and working smart - for you at all times. Our strategy includes:

Social Targeting | Social Media Management | Custom Design | Newsfeed Moderation | Marketing Consistency

Social Media Get more than just “Likes” and “Tweets”. Get results.

Our QR Tips

Social Media: In house or out?


City Ride Transportation was a slow moving brand in the transportation industry – no online reservation capabilities, limited SEO, and zero social media presence. After learning about their challenges and goals, we tapped into the great branding potential inherent in their brand. After creating a new marketing slogan, “Enjoy Your City Ride”, we built a social media campaign around it.

We created a LinkedIn presence targeting executives, leading to over 170 executive connections in three days without their email list. Next, we created a Facebook presence that spoke to numerous markets and lent an image of grandiose to their small business. Finally, we helped them recognize and tap into niche social media for different ethnic groups suitable for their most lucrative services. The result – new business, a much larger pipeline, and a new status as a player in ground transportation.

Social Media Case Study – City Ride Transportation

P. 201.357.2622 | E. [email protected]

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/HenryIsaacs

www.Henry-Isaacs.com

Henry Isaacs, Founder

Contact us for a free consultation