Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011

An introduction to

Social Mediafor health care managers in Canada

empower, engage & educate … through social media

Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011

Agenda

• Provide examples of how social media is used in health care

• Share Canadian examples of social media in health

• Create useful resource for health workers interested in learning about social media

• Provide takeaway for UBC Centre for Health Care Management workshop

Examine social media, health & medicine 2.0

Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011

DefinitionsSocial Media:

"... social media is used to describe online technologies & practices that are used to share information, expertise, insights, evidence and experience … if used well, social media provide a way to learn daily on the Internet”

Typical features of social media include:

• “Two-way" interactivity• Ability to create a personal profile• Opportunities to “friend” others • A way to share ideas, photos, videos, slides • Ability to tag, rate, comment or vote on content

created by other people

Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011

Social Media provides digital options

Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011

“What is web, health & med 2.0?

Web 2.0

…web 2.0 is a major change in how we interact with each other & information, moving us from passive consumers to active creators on social media sites such as blogs, wikis, Twitter, Facebook etc.

Health 2.0

…a more patient-centred participatory model of health care emphasizing interactions between consumers, health providers and librarians using social media… an ability to share medical evidence, patient data & opinion to improve health outcomes on a global scale…

Medicine 2.0

…the use of social media in medicine to encourage more open & interactive communication… a new generation of social media users are able to interact with each other so that health information can be continually requested, consumed & reinterpreted…

Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011

Blogs

Rob FraserNurse bloggerhttp://robertfraser.ca/wordpress

Dr. Bertalan MeskoPhysician bloggerhttp://scienceroll.com/about/

…blogs stimulate discussion, open enquiry & lifelong learning

Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011

Blogs in health & medicine

• A blog is a website of entries posted in reverse chronological order

• Authored by individuals, organizations or businesses

• Entries, commentaries, descriptions of events; graphics, video

• Some excellent bloggers in health & medicine worldwide

What is a blog?

“A blog can broadcast your message around the world, fast ...

Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011

Blogs in health & medicineWhy read blogs?

• Access to authoritative information via subject experts

• Stay on top of new developments (Malvey, 2009)

• Disseminate information, share opinions or solicit feedback

• Bring transparency into management practices (Zeng et al., 2008)

• Patient blogging helps to foster healthy practices & patient understanding (Adams, 2010)

• Implement in educational activities in health care (Boulos et al., 2006)

Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011

Examples of blogs in health care

Tom ClossonPresident & CEO, Ontario Hospital Associationhttp://www.oha.com/News/TomClossonBlog/default.aspx

Social Media in Canadian Healthcarehttp://www.smich.ca

List of Top Health and Medical BloggersHLWIKIhttp://hlwiki.slais.ubc.ca/index.php/Top_Health_%2526_Medical_Bloggers_2011

Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011

Wikis

Wikipedia is a great tool...but check your facts in a bona fide information source.

http://wikidoc.org/index.php/WikiPatient http://en.wikipedia.org/wiki/Main_Page

http://www.wikimatrix.org/WikiDoc The Living Textbook of MedicineThe Original Medical Wiki / Encyclopedia

Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011

Wikis in health & medicine

• A collaborative website which can be edited by anyone using a web browser

• A wiki allows users to research, contribute & participate in creating wiki content

• Wikipedia-like entries to foster education, training & enhanced info-sharing

What is a wiki?

Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011

Wikis in health & medicine

• Increased participation among health professionals / scientists – scholarly communication function (Eysenbach, 2008)

• Use, share & exchange information in a continual loop of analysis & refinement (Giustini, 2009)

• The more open & creative a platform becomes - the more useful it becomes

• Enhanced student, clinician and patient learning and deeper learner engagement and collaboration within digital learning environments (Boulos, 2006)

Why use wikis?

Top Fifty Medical Wikis You Might (Want to) Know

Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011

Examples of wikis in heath care

http://www.medpedia.com/http://hlwiki.ca/

Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011

Facebook in health & medicine

• Most-popular social networking tool with 750+ million users globally

• Make information-sharing more open & connected

• People use Facebook to keep up with friends, businesses & organizations

• Upload unlimited photos; share links & videos

• Learn more about people, their affiliations & interests

What is facebook?

Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011

Facebook in health & medicine

• Facebook is among most popular social tools for hospitals

• Most effective in driving traffic to web sites (Cummins, 2010)

• Increase internal networking & collaborative practices (Burrus, 2010)

• Help public health officials reach out to consumers (Currie, 2009)

• Extend digital presence to meet healthcare organization's agenda (Rooney, 2009)

Why use facebook?

Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011

Twitter in health & medicine

• A real-time information network linking people & information in real-time

• Users find streams of information they find compelling …then follow them

• Small bursts of information – a tweet is >140 characters in length

• Tweets provide details with deeper context, added information & media

What is twitter?

Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011

• Ability to reach distributed audiences at low cost

• Foster innovative ways of interacting professionally (Bacigalupe 2011)

• Promote positive behaviours, disseminate information & use tools in real-time (Scanfeld et al., 2010)

• Use Twitter /cell phones to organize, interact & share information (Bottles 2009)

Twitter in health & medicine

Why use twitter?

HCSM.ca Archiveshttp://cyhealthcommunications.wordpress.com/hcsmca-2/

Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011

Linkedin in health & medicine

• A social network used to connect with colleagues & other professionals

• A place for experts to share ideas & learning opportunities

• A tool used by professional people to control online profile & identity

• 120 million people worldwide

What is Linkedin?

Linkedin http://linkedin.com

Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011

• Presence on social networks extends healthcare agendas (Rooney, 2009)

• Word-of-mouth advertising creates impression of peer-determined credibility

• Provides economy of scale that may elude traditional marketing efforts

• Develop “professional legitimacy” by establishing a digital presence

Linkedin in health & medicine

Why use Linkedin?

LinkedIn provides opportunities to shape public

health policy

Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011

• Canada Health Infoway

• Canadian Health Care Consultants (CHHC)

• #HCSMCA

• Nursing Jobs in Canada

Linkedin in health & medicine

Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011

YouTube

““…YouTube is one of the most popular social media for hospitals, and most effective in driving traffic to web sites”

Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011

YouTube in health & medicine

• YouTube is the web’s most popular video-sharing website

• The site provides a way for users to upload, share & view videos for free

• Also, one of the more popular video sharing sites in health & medicine

What is YouTube?

YouTube Channel – Health Canada

http://www.youtube.com/user/healthcanada

Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011

• Create a transparent health channel for current news (Hackworth, 2010)

• Increase awareness & traffic to your health website (Cummins, 2010)

• Videos can be (re)posted on Facebook – or linked to messages on Twitter

• Patients feel empowered to learn more about their health & to take control

YouTube in health & medicine

Why use YouTube?

Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011

• Public Health Agency of Canada (PHAC)

• Inside BC Children’s Hospital

• Halifax Health Centre of Oncology

YouTube in health & medicine

Examples of YouTube in heath care

http://www.youtube.com/user/HalifaxHealth#p/u/11/tFFE4MwC1JE

Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011

Podcasts in health & medicine

• an audio or video file … referred to as a “podcast” or “audio cast”

• similar to talk radio … or public access television

• usually free to download

What is a Podcast?

Canadian example of health care podcast White Coat, Black Art“Social Medicine: Dr. Brian Goldman”CBC podcast about social media in medicine

Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011

Patient 2.0

PatientsLikeMe

• Patients share real health experiences with other patients & organizations

HelloHealth

• Web-based patient communication, practice management & ehealth records

• Free to implement for qualified practices, easy-to-use for physicians & patients

Examples

Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011

Patient 2.0

RevolutionHealth

• Consumer health company transforming how people approach health & wellness

• Puts individuals at centre of health care; allows them to make informed choices

• Offers more convenience & control over individual healthcare decisions

Kaiser Permanente

• Physicians are given webpages so patients get to knew them better (Orsini, 2010)

Examples

Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011

Conclusion• Social media refers to a banquet of tools …

…blogs, wikis …LinkedIn, Twitter, Facebook, etc.

• Social media & web 2.0 are often used synonymously (but mean different things)

• Social, ethical & legal implications of social media in Canadian health care

• Create social media policies & strategies; safeguard patient privacy

Be social - participate using social media