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EngagEInspIreI nform

F e a t u r e s & B e n e F i t s

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IntroductIon

event MarketingCustom-designed, free-of-cost event collateral comprising print brochures, electronic eBrochures, and Hawthorn Publications’s premier wedding website, eleGALA.com, provide a multimedia marketing solution for venues striving to increase catering sales, strengthen customer service, and promote their preferred vendors.

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EvEntBrochurEs

CliCk to view eBroChures

FeaturesCustomized event brochures are branded exclusively for wedding and special-event venues. The front half of the brochure showcases spectacular events at the property, while the back portion incorporates advertisements from venue-approved event professionals. These advertisements offset the entire cost of brochure production, ensuring that the venue receives a cohesive print and electronic media package free of cost. Download our event brochure media kit at e.hawthornpublications.com/a/eb/venue/EventBrochureMediaKit.pdf.

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EvEnt BrochurEsPrint• Receive 500–1,400 printed brochures• Minimum of 12 pages• Full color• Minimum of 100# text

BeneFitsFor venues: Transition discerning prospects into valuable clients with a targeted print and online marketing presentation

For advertisers: Reach qualified prospects at the earliest stage of the event-planning process with an exclusive event brochure advertisement

For engaged couples: Receive a cohesive planning resource that delivers key information about the venue and vendors to assist in planning a seamless and successful event

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ad Layout optIonsAd layout preference must be determined prior to advertisement sales beginning. Below are your options for the types of advertisements Hawthorn Publications is proud to offer.

enhanced listing (sEE sAMPLE)

One image or logo, 40 words of copy, company name, phone number, website.

standard ads (sEE sAMPLE)

Traditional ad format. Advertiser may submit ads print ready or may use Hawthorn Publications’s design services.

thumbnail listing (sEE sAMPLE)

One image or logo, company name, phone number, website.

template ads (sEE sAMPLE)

strict template design. Photo and word count dependent on ad size. Company name, phone number, website.

direct listing (sEE sAMPLE)

No image, company name, phone number, website.

advertorial (sEE sAMPLE)

Editorial-style advertisement. Photo and word count dependent on ad size. Company name, phone number, website. NOTE: Only certain venues have the advertorial option available. Please ask your sales director if you qualify.

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FeaturesInteractive online brochures that allow your readers to view the brochure in a virtual environment. Your eBrochure will have flipping pages and can be hyperlinked.

BeneFits• eBrochure quarterly updates on number of unique visitors your eBrochure receives• Include eBrochure in e-mail signature and/or website• Gives your property the opportunity to seamlessly e-mail to clients without concern for large pdf

files or absorbing storage• Easy to promote your property through your Facebook or Twitter account

eBrochurEs

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CliCk to view

elegaLa.com

FeatureseleGALA.com is a comprehensive, ad-free, online wedding resource featuring a nationwide directory of the top wedding venues and their recommended vendors, along with planning articles, expert advice, checklists, and photo galleries to lead brides through every step of the planning process.

BeneFits• Positions your property in front of two million engaged couples this year• Real-time leads from any bride who downloads your eBrochure from this site

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puBLIcatIon procEssThe entire process takes approximately six months:

Week 1Introductory call with individual property

Weeks 2–6Ad sales

Week 7Design call with property

Weeks 8–22Design and proofing (includes three proofs)

Weeks 23–25Printing

Week 26Printed brochures are delivered

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Questions?

east coast: 650 Islington Street | Portsmouth, NH 03801 | p 603.610.0533 | f 603.610.0532 | hawthornpublications.com

west coast: P.O. Box 470055 | San Francisco, CA 94147 | p 415.931.6159 | f 415.931.8129