Upload
phani-mohan-k
View
197
Download
1
Embed Size (px)
DESCRIPTION
According to Organic Monitor, halal products are becoming more popular with international manufacturers and suppliers, and an increasing preference for natural and organic products in the Middle East has seen the sector grow by 20 per cent last year. recent report by the University of Malaysia Perlis revealed that as cosmetic companies begin to tap into this significant market, the segment, although noted as doing particularly well in the Middle East, is also growing on a global basis and is estimated worth between €5bn-€14bn. The demand is said to be coming from increased consumer knowledge of the ingredients used in halal formulations and the way they are produced, while organic ingredient concepts are thought to be along the same principles.
Citation preview
2. Muslims are permitted to use products with vegetarian logos from India by default since these do notcontain Haram, the opposite of Hallal, elements. To certify that products are authentic Hallal, it isnecessary to regard the processed and contaminated products where the ambiguity of Haramingredients is high due to change in shape. It is pertinent to note that introduction of the Hallal tagwith conventional products is not an identity campaign for Muslims but only intends to includeMuslim consumers who might have been left out due to religious limitations.If Asia is seeing the emergence of a new, modern Muslim consumer how best to reach them? On themost basic level, more and more brands are ensuring their products meet Hallal certification in variousmarkets. This is understandable. The global Hallal industry was estimated by the World HallalCouncil to have been worth US$632 billion in 2009.Worlds first Hallal certified sugar from India which contains no Islamically forbidden ingredients hasentered the Gulf region.Warana Sugar Gulf Trading, which is part of Warana Sugar (India), has unveiledits Hallal certified sugar yesterday also announced plans to penetrate the Gulf Cooperation Council(GCC) market this year, immediately after launching in the UAE.GCC includes Saudi Arabia, Kuwait, theUnited Arab Emirates, Oman, Qatar and Bahrain. In the Middle East, there is currently a shortage incapacity of about 3 Million MT of sugar while the EUs consumption requirement is forecasted at about 2million MT in the next 2-3 years.Industry estimates published in 2009 revealed that the UAEs sugar consumption is at nearly 140,000tonnes per year, calculated based on the annual per capita sugar consumption of 34 kilograms peryear, which is higher than the world average of 24 kilograms. The regions annual sugar consumption isat 12 million tonnes, of which 8.5 million are imported.