© 2013 Gestazión | www.gestazion.com

Choose side & playChoose side & play

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Victor MorenoPantera Super Fan

Ramiro SueiroTigretón Addict

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There are some legendary rivalries between brands... There are some legendary rivalries between brands...

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...and a very special one ...and a very special one

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They’ve been with us for a long, long timeThey’ve been with us for a long, long time

Since 1973

Since 1974

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Currently, consumers are basically ‘nostalgics’

Currently, consumers are basically ‘nostalgics’

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The challenge for 2013 The challenge for 2013

Position the product for the 15 - 24 years-old targetPosition the product for the 15 - 24 years-old target

Boost salesBoost sales

Gain Social Media awareness Gain Social Media awareness

Give new life to the brands and their particular rivalry in order to:

Give new life to the brands and their particular rivalry in order to:

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Digital strategy Digital strategy Web and mobile gamified loyalty at two levels... Web and mobile gamified loyalty at two levels...

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A collective challengeA collective challengeChoose your side and join! Choose your side and join!

The Different The Different The Compelling The Compelling

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Be a ‘Pantiger’ and unlock all kinds of advantages! Be a ‘Pantiger’ and unlock all kinds of advantages! Two individual challengesTwo individual challenges

With the barcodes you’ll find on Pantera Rosa or Tigretón wrappers.

The more codes, the more levels you’ll unlock and the better the prizes you can win every month.

Upgrade your level

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Like, comment, tweet or share monthly contents from Pantera or Tigretón.

Raise your Social Score

Be a ‘Pantiger’ and unlock all kinds of advantages! Be a ‘Pantiger’ and unlock all kinds of advantages! Two individual challengesTwo individual challenges

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A duel. Two rivals. One winner…A duel. Two rivals. One winner…After being active for only 4 months, the gamified loyalty marketing strategy is already starting to deliver results:After being active for only 4 months, the gamified loyalty marketing strategy is already starting to deliver results:

BIMBO

38.000 Registered users 38.000 Registered users

72.500 fans & followers72.500 fans & followers

47.000 social interactions47.000 social interactions

Average interaction per user: 12,00Average interaction per user: 12,00

Turnaround in sales evolution•Pantera: from -13% to -1%•Tigretón: from -8% to +6%

Turnaround in sales evolution•Pantera: from -13% to -1%•Tigretón: from -8% to +6%

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Are you Pantera or Tigretón?Are you Pantera or Tigretón?What about you... What about you...

Applause for Pantera RosaApplause for

Pantera RosaApplause for

TigretónApplause for

Tigretón

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We’d like to invite you all to enjoy your favourite treat during the break

We’d like to invite you all to enjoy your favourite treat during the break

Look for this sign in the coffee area

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Thank you very much for your attention

www.panteraotigreton.es