Gustavsberg Red Dot case

Gustavsberg’s RedDot SolutionDaniel Yttergren – Web Manager

Gustavsberg’s RedDot Solution Daniel Yttergren

Gustavsberg.com Before


Gustavsberg’s Web Sites Before


Gustavsberg’s Web Sites Before - basic conditions before the project

No set organisation working with web sites within Gustavsberg

Very limited resources working with the web (IT, product information, web marketing)

No skills in web related issues in the organisation

Difficult to update our web sites, different systems, difficult interface etc

”Not very good looking” web sites, not updated (gustavsberg.com startpage did not work in some web browsers)

Conclusion: ”Like being a Sales Manager without a sales force”


Bang !


Gustavsberg’s Web Sites Now


Gustavsberg.com Now


What has been done?New web designNew easy to use CMS implemented (RedDot)Product information has been translated into local languages (10)Product information has been imported into RedDotEducation has been provided to 18 editors within the organisationProduct images are all new – product & environment imagesContent (news, banners etc) has been added to the web sites by editorsStatistics tool has been implemented (Google Analytics)A new Mediabank ”Market Store” has been developed to provide web sites & cathalogues with nicelooking images & product related files. Integrated with Asset manager in RedDotA cathalogue production feed from RedDot has been implemented, XMLLabelling feed from RedDot to factory in Gustavsberg has been implementedDaily import from SAP to RedDot (basic product data, eg. price)A translation workflow with external agency (Lionbridge) has been implemented. Fully integrated with RedDotTen web sites have been launchedTwo major campaigns have been launched on the web sites.Any many more things


ERP ERP (SAP(SAP))

www.gustavsberg.com/.dk/.fi/.no/.se/.ee/.lt/.lv/.ru/.uawww.gustavsberg.com/.dk/.fi/.no/.se/.ee/.lt/.lv/.ru/.ua

Market Store Market Store (images & files)(images & files)

Label systemLabel system(Gustavsberg factory)(Gustavsberg factory)

LionbridgeLionbridge

CitatCitat

iCoreiCore

RedDotRedDot(Content Management System )(Content Management System )

Product database (all product information)Product database (all product information)Asset Manager (files & images from Market StoreAsset Manager (files & images from Market Store))

Content publishing /Web SitesContent publishing /Web Sites

XMLXML

XMLXML

SSQQLL

Gustavsberg RedDot Solution

Catalogue production

Translation workflow


Integrated flash – Inspiration PartAble to update with images, text & hot-spots connected to the product page


Integrated Campaign Sites


Integrated Campaign SitesAdmin interface


Integrated Campaign SitesSmart Edit interface (editors interface)


FAQ – The film version http://www.gustavsberg.se/filmer.asp


Translation Workflow

ERPMovex

CMS

RedDot

Content is added (text, images, files)

New product with

Basic product information

Information is Put into Imported pages in RedDot

(only new products)

Editor

1. Add products for translation2. Add languages on translation list

(Able to send a whole catagory, series or a single product for translation)

Batch withtranslations are

created in RedDot

-The batch is sent to external translation partner Lionbridge. We recieve a job number as confirmation

Lionbridge

translates

Lionbridge internal processes

ReDot get the ready content from Lionbridge via a web service and sending the translated data to RedDot.

CMS

RedDot

Proof reading by local editors, make correction in RedDot

Local Web pages/

catalogue

Local editors publish the material when ready


Translation Interface

Send product for translation

Status for translation


XML Feed Catalogue ProductionInterface RedDot


Product Information Workflow

ERPSAP

CMS

RedDot

Adding content, texts, files, images (In Swedish)

TranslationLionbridge

CMS

RedDot

Proof reading in RedDot

Gustavsberg Web Sites

Imported Pages

RedDot

Categorizing products

Technical catalogue

Publishing content

Translation into local languages

Mobile phones??

(other channels)


About Gustavsberg

Gustavsberg is one of the leading manufacturers of bathroom products in Scandinavia. The company sells to Scandinavia, Russia, Belorussia, the Ukraine, the Baltic States and other export markets.

The Gustavsberg Group is a wholly owned subsidiary of the GermanVilleroy & Boch AG Group and is thus part of one of the largest manufacturers of bathroom furnishing solutions in Europe.


Thanks!

Business

Gustavsberg Red Dot case