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Presenters: Erinn Andrews, Senior Director of Nonprofit Strategy, GuideStar; Jasmine Marrow, Manager of Philanthropedia Research, GuideStar; Diana Hand, Senior Marketing Manager, GuideStar (moderator)
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Philanthropedia Custom Research for Foundations
An Introduction to GuideStar’s Custom Research product
INTRODUCTIONS
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Erinn Andrews, Senior Director of Nonprofit Strategy, GuideStar
Jasmine Marrow, Manager of Philanthropedia Research, GuideStar
Diana Hand, Senior Marketing Manager, GuideStar
AGENDA
An Introduction to Philanthropedia
The Value of Custom Research
Custom Research Product Details
Philanthropedia’s Work
Why This is a Vital Tool for Foundations
Q+A Session
Conclusion/Next Steps
3
AGENDA
An Introduction to Philanthropedia
The Value of Custom Research
Custom Research Product Details
Philanthropedia’s Work
Why This is a Vital Tool for Foundations
Q+A Session
Conclusion/Next Steps
4
ABOUT PHILANTHROPEDIA We find the best charities by harnessing the wisdom of thousands of experts. Philanthropedia’s mission is to improve nonprofit effectiveness by directing money to and facilitating discussion about expert recommended high-impact nonprofits.
2009 - Philanthropedia officially incorporated as a 501(c)3 April 2011 - Philanthropedia was acquired by GuideStar
as an independent research division
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AGENDA
An Introduction to Philanthropedia
The Value of Custom Research
Custom Research Product Details
Philanthropedia’s Work
Why This is a Vital Tool for Foundations
Q+A Session
Conclusion/Next Steps
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CUSTOM RESEARCH = YOUR BACK OFFICE
YOU know the information needed in
your community
WE gather that information for you
YOU use that information to benefit
your community
Leaving YOU more time to connect with donors in
your community
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DIGGING DEEPER We focus on impact to augment other nonprofit data Our research can uncover: Promising Start-Ups Lesser known organizations Areas for improvement
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TRUSTWORTHY RESULTS Administered by a neutral 3rd party Fueled by experts in the field Their collective reputations vet this research
Who is considered an expert?
Philanthropedia surveys look toward individuals with experience in the field like foundation professionals, researchers, and nonprofit senior staff. Our experts have an average of 8-20+ years of experience in their sector.
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AGENDA
An Introduction to Philanthropedia
The Value of Custom Research
Custom Research Product Details
Philanthropedia’s Work
Why This is a Vital Tool for Foundations
Q+A Session
Conclusion/Next Steps
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OUR 8-STEP PROCESS 1. Identify a cause 2. Conduct preliminary research with select experts 3. Create an expert list 4. Run first survey 5. Call experts 6. Run second survey 7. Analyze data 8. Share results
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THE CUSTOM RESEARCH PRODUCT 2 - 4 social causes of your choosing 10 - 20 expert identified high-impact nonprofits emerge
for each cause Detailed information & analysis on what impact these
nonprofits are having, why they’re so strong, and how they could improve
Pricing: Starting at $20K for 2 causes, $25K for 3 causes, $30K for 4 causes
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AGENDA
An Introduction to Philanthropedia
The Value of Custom Research
Custom Research Product Details
Philanthropedia’s Work
Why This is a Vital Tool for Foundations
Q+A Session
Conclusion/Next Steps
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PHILANTHROPEDIA’S TRACK RECORD
To date, 2492 experts have participated in our research, providing reviews on 452 top nonprofits across 30 causes.
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Minnesota Philanthropy Partners, a Custom Research Client
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“Minnesotans are generous people
and they seek information to help
them make smart decisions about
which nonprofits to support.
Philanthropedia’s customized
research gathers and analyzes experts’ opinions
about nonprofits in Minnesota, giving donors the
opportunity to support their favorite causes with
greater confidence that their funds are having a
positive impact.”
Why We Chose Philanthropedia
Consortium of 1,600 affiliates across MN Anchored by the Saint Paul Foundation, Minnesota Community Foundation, F. R. Bigelow Foundation and Mardag Foundation Donor education services includes Flagship publications, video series, and online resources
Visit www.mnpartners.org
— Carleen Rhodes, President and CEO of Minnesota Philanthropy Partners, a custom research partner
EXAMPLES OF CUSTOM RESEARCH
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MN Environment 178 Experts (with an average of 18 years of experience) reviewed a total of 108 organizations and identified 18 outstanding nonprofits
MN Workforce Development
100 Experts (with an average of 18 years of experience) reviewed a total of 101 organizations and identified 18 outstanding nonprofits
MN Access to Arts & Culture
124 Experts (with an average of 18 years of experience) reviewed a total of 144 organizations and identified 18 outstanding nonprofits
MN Access to Healthy Food
99 Experts (with an average of 10 years of experience) reviewed a total of 92 organizations and identified 15 outstanding nonprofits
AGENDA
An Introduction to Philanthropedia
The Value of Custom Research
Custom Research Product Details
Philanthropedia’s Work
Why This is a Vital Tool for Foundations
Q+A Session
Conclusion/Next Steps
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A VITAL TOOL
Impact is important to donors Money for Good II
Identifies various approaches to a single issue
Offers choice
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WAYS TO USE CUSTOM RESEARCH Discover details about a prospective cause area Use internally to influence programming decisions Provide details about a timely cause Share externally as a resource for others
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AGENDA
An Introduction to Philanthropedia
The Value of Custom Research
Custom Research Product Details
Philanthropedia’s Work
Why This is a Vital Tool for Foundations
Q+A Session
Conclusion/Next Steps
21
AGENDA
An Introduction to Philanthropedia
The Value of Custom Research
Custom Research Product Details
Philanthropedia’s Work
Why This is a Vital Tool for Foundations
Q+A Session
Conclusion/Next Steps
22
Thank you for your time Contact information: If you’re interested in learning more, please contact
Jasmine Marrow
[email protected] 650-200-3705
http://www.myphilanthropedia.org/
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Appendix
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