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What is the number one skill in business?
What business are you in?
What is Marketing?
How is Guerrilla Marketing different from
traditional marketing?
TRADITIONAL MARKETING
o Invests in money.
o Engulfed by mystic.
o Big businesses.
o Measures success through sales.
o Based upon judgments and experience.
o Grow & diversify.
o Grow linearly.
o Ignores customers.
o Obliterates the competition.
o About the company.
o What can it take and get from customers.
o Advertising works.
o Count up your money.
o Does not mention technology.
o Focuses on groups.
o Identifies the main medium.
o The goal is sales.
o Monologue.
o Identifies just a handful of marketing weapons.
GUERRILLA MARKETING
Time, energy, imagination & information.
Simple.
Small businesses.
Measures success through profits.
Psychology & laws of human behavior.
Maintain your focus.
Grow geometrically.
Follow up.
Fusion arrangements.
About the customer.
What it can give to customers.
Marketing combinations.
Count up your relationships.
Embrace technology.
Individuals.
Aware of all the details.
Gain consent .
Dialogue.
200 marketing weapons.
THE 5 MINUTES MARKETING PLAN:
• What is your PURPOSE?
• What is your competitive ADVANTAGE?
• Who are your AUDIENCE(s)?
• What are your WEAPONS?
• What is your NICHE?
• What is your IDENTITY?
• What is your BUDGET?
THE CALENDAR HAS 5 ROWS & 12 COLUMNS
MONTH THRUST MEDIA COST GRADE
A, b, c, d or f
January SQU Radio 50.000 F
February Embassie
s
Broachers 250.000 C
March Institutes Emails 30.000 B
April General Newspapers 100.000 D
May Embassies
& institutes
Emails &
newspapers200.000 A
