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Guerilla marketing

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Page 1: Guerilla marketing
Page 2: Guerilla marketing

ONLINE GUERILLA MARKETING

“Unconventional marketing intended to get maximum results with minimal resources”

- Jay Conrad Levinson

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WHAT ‘s THIS..?Unique ideas for very little & converting any

exposure into sales

Creation of distinctive catchy advertisement that generates WOM, spread of news at social spots

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Nike Move Bangkok

‘Nike Spirit’ Cheer Team

Guerilla Marketing Activity

Tuk Tuk Caravan

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3 step process…

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Understanding Online market place What does the online battle field offer: “Success in business means superfluous

selling”

A million prospective customers

Opening virtual storefronts worldwide

Head on battle with the heavyweights

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Opportunities for Guerilla marketerA Z products & services available online

An advertiser’s dream-millions of viewers @ low cost advertising

Locate yourself anywhere

Niche marketing possible

Competitive intelligence collection

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What can you do online..?

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Electronic battle grounds1) Services are customer oriented .Shopping has always been a major attraction for subscribers

2) Online services have built in mechanisms for marketing including classifieds ads, billboards, shopping malls

3) Subscribers to most online services have high educational levels and highaverage income

4) Online services help in focused marketing attack on audience using special Interest forums

5) Online services get lot of traffic

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Tools for the e-battle ground Classified ads

Forums

E-shopping malls

Billboards & Online conferences

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Strategies for Online Battles Online battle arsenal ..1)Emails2)Electronic store front3)Classified ads & billboards4)Forums & Newsgroups5)Bulletin boards

How to manage them…?

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Top E-mail strategies

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Managing your electronic storefront..

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7 step strategy for Ads

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Power words of Guerilla Marketing Boost the power of subject lines using the

following power words of guerilla marketing YOU NOW YES HOW

MONEY SECRETS BENEFITS FAST

SAVE RESULTS LOVE PROVEN

FREE EASY DISCOVERY NEW

SALE WHY PROVEN INFO

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Super 6 strategies for news & BBS marketingMaximize access

Use company signature

Be helpful

BBS to match the culture

Aggressive promotion – whenever & wherever

Choose handful of targets

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Boosting your online reputationChoose target audience carefully & serve it

Give authentic information

Recycle & repackage information for easy customer recall

Keep steady inflow of news & information

Promote online documents

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Top ten Guerilla marketing weaponsCommunity involvement Identity

Competitiveness Credibility

Free information Confidence

E-mail signature Convenience

Services Satisfying customers

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Managing your attack( 6 step process)

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Sustaining methods Maintain your enthusiasm

Repackage your message to create memory retention among customers

Seek newer locations for expansion

Create customized products for customer satisfaction

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“ Guerillas understand that knowledge is nothing without the willingness to use it . So choose your weapons , target your battleground, and write your own success story in the online marketplace”

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THANK YOU

By JAYARAM V DEPARTMENT OF MANAGEMENT

STUDIES PONDICHERRY UNIVERSITY