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Something to Talk About

Objective: •Introduce Something Natural™ Sparkling Water to Guckenheimer•Assess opportunity for brand development and future partnership

1 Something About Us2 Something About the Beverage Industry 3 Something Consumers Want4 Meet Something Natural™5 A Closer Look at Something Natural™6 Something About Sparkling Water7 An Opportunity for Something New8 Something Natural™ Poised to Win9 Something About Pricing

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Something About Us

After 20 years of combined experience with the largest DSD houses and Energy Drink Brands in the world, we set out to create a brand to meet the demands of today’s beverage consumer. There is no doubt that our lives have become more complicated every day. Technology and innovation are moving faster today than ever before. But are all these “new and improved” products really better or just louder? There are so many, diet and sugar-filled beverages out there, trying to get their voices heard above the crowd. We wanted to simplify things. So we set out to create a beverage that was refreshingly simple, using only all-natural ingredients. No fancy gimmicks, no miracle ingredients, no screaming to be noticed. Just ultra pure sparkling water with a touch of delicious fruit flavors.

Our Story…

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Consumers suffering from “Functional

Fatigue”

Consumers continue to migrate away from CSD’s

Something About The Industry

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Something Consumers Want

Meet Something Natural™

“Great taste doesn’t have to be complicated. We believe less is more. So we’ve created Something Natural™, a delicious sparkling water with no artificial sweeteners or preservatives. Simply feel good about what you drink.”

A Closer Look at Something Natural™

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Something About Sparkling Water

Sparkling Water outpacing all other water segments, in every channelDrug channel showing strong growthC&G underdeveloped, and represents an opportunity to capture dollar share

New innovation will accelerate growth

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An Opportunity for Something New

Individual Brand Dollar Sales % Change VS. Prior Year

Market Share

Private Label $101,980,400 4.3 26

Perrier $78,739,830 5.6 20

San Pellegrino $63,341,960 11.5 16.1

La Croix $31,725,940 18.5 8

Poland Spring $20,628,510 5.4 5.3

Topo Chico $15,429,390 -1.1 3.9

Arrowhead $11,535,290 26.9 2.9

Cascade Ice $9,347,085 70.5 2.4

Crystal Geyser $8,931,765 6.6 2.3

Callastoga $4,960,296 -42.9 1.3

Category Total $392,921,300 5.6 100

Currently lead by Euro-centric brandsCompetitive field has become stagnant and dominated by un-innovative private label brands

Slow category growth related to other better-for-you segmentsRipe for innovation!

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Something Natural™ Poised to Win

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Something About Pricing

Guckenheimer Price: $15.99/ 12 pack

Suggested Retail: $1.99 - $2.29

*Pricing above is FTL delivered based on 2520/cs min PO.*Suggest EDLP $1.99 gives retailer 33% margin.

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Something About Support

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Something Natural™ & Guckenheimer

Something Natural™ will not only compliment your portfolio but will strengthen it!

• Aligned on a staged distribution strategy to seed now and flourish later• Gives Guckenheimer a strong better-for-you brand to

bring to customers• Experienced team to help develop the brand and

provide support• Long term relationship

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Looking forward to building something special with you

Craig Diss