growing renewable audiences prepared for

fool’s gold

re·new·a·ble (rĭ-nū'ә-bәl, -nyū'-)

adj.

Relating to or being a commodity orresource, such as solar energy orfirewood, that is inexhaustible orreplaceable by new growth.

“

audiences must create more audiences

renewable versus not renewable*

• viral marketing• SEO• widgets• ad arbitrage

• pr and blogs• conferences• community building• more features

*with many exceptions!

how to grow renewable audiences

4. Repeat

•Offermatica, GWO

•Home-grown

3. Optimize

•Google analytics

•Internal stats

2. Measure

•Funnels and wireframes

•User observation

1. Identify

renewable ad arbitrage1. Buy some ads2. Some % click through3. Some % subscribe or buy4. More ads are bought5. New users arrive

Andrew Chenhttp://andrewchenblog.com

voodoo@gmail