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Progression, Development, Advancement

Group proposal

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Marketing Strategy for nanotechnology business proposal

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Page 1: Group proposal

Progression, Development, Advancement

Page 2: Group proposal

Company Background Primary Goal

The Progression And Development Of Nanotechnology In The Modern World

PositionChief Executive Officer – Shamsul Azwan Bin

JamaluddinChief Financial Officer – Dil Afroz KarimChief Technology Officer – Komalah NairChief Medical Officer – Anjali DissanayakResearch And Development

○ Bilootty Asok○ Reshma Johney

Government Liaison – Rahul Pallath

Page 3: Group proposal

Product - Description The development of nanotechnology to identify, augment

and enhance the human soldier Using nanobots injected into the bloodstream to perform

various function including:○ Identification○ Tracking○ Biometrics○ First Aid○ Induce Emotions

Page 4: Group proposal

Product – Unique Selling Points Decentralize Information

Information is stored in body as well as central server

Reduce CasualtiesCombination of first aid, pain management,

emotion control, etc will cause a decrease in casualties.

Real Time Battle PlanningCentral Command Able To See Positions Of

Regiments in Real Time; Able To Issue Orders With Real Time Data

Page 5: Group proposal

SWOT - Strength

Less Missing Inventory And Personnel Prevent AWOL Confirm KIA And MIA Information Decentralization Easy Deployment – through regular

shots Civilian Usage Possible

Page 6: Group proposal

SWOT - Weakness

Reluctance of Soldiers – loss of privacy Price – high initial investment Chance of reverse engineering by

enemy or foreign entities Probable Data Corruption May Prove Fatal In Case of Rejection

Page 7: Group proposal

SWOT - Opportunities

Save Administration Cost Limits Friendly Fires By Use Of Unique

I.D. Weapons – weapons use by authorize personnel only, example of human-machine interaction.

Easier Tracking And Managing High Potential Of Civilian

Commercialization – e.g global passport, human-machine interaction

Page 8: Group proposal

SWOT - Threat

Loss Of Individual Privacy Rival Companies, Similar Products Data May Have Chance Of Compromise

By Reverse Engineering Chance Of “Cross Contamination” –

nanobots may cross into another body

Page 9: Group proposal

Marketing Strategy – Target Market Government Agencies – military, secret

services, civilian protection (police) Face-to-face Interaction With Client

Page 10: Group proposal

Marketing Strategy – Place Market The System On An Individual

BasisUS GovernmentsN.A.T.O.

Page 11: Group proposal

Marketing Strategy – Price INFORMATION CLASSIFIED

Page 12: Group proposal

Marketing Strategy – Promotion Demonstration To Top Generals And

Politicians In Governments

Page 13: Group proposal

Marketing Strategy - Competitors Mechanical Augmentation Firms

Less maintenance No known side effects

ID Chip Makers Less invasive Less chance of removal

Pharmaceutical Companies Uses body’s hormone Less side effects

Other Defense Contractors

Page 14: Group proposal

Ethical Issues Lost of privacy for individual soldiers Emotion control can be considered mind

control? Would soldiers object? Government Abuse? They may decided to

use on wider, civilian population by force or without notice.

There may be unintended consequences in terms of human biology

Could be used as bioweapon, nanobots could be spread in wide area and modified to harm instead of heal

Page 15: Group proposal

Value Chain Analysis – Primary Activity Inbound Logistics

Soldier’s biological material Laboratory Equipment Nanobots Optional:

○ Various drugs Operations

Classified (patented) method In-house Scientist Develop The Finished Products

Outbound Logistics Transport For Nanobots Doctors Syringes

Page 16: Group proposal

Value Chain Analysis – Primary Activity Marketing And Sales

Market Directly To Militaries And Governments

ServicesYearly Shots To ReplenishSoftware For Read/Write DataSoftware UpgradesCheckups For Soldier

Page 17: Group proposal

Value Chain Analysis – Secondary Activity Procurement

Laboratory Equipment Surgical Equipment

Human Resource Management Scientist Programmers Testers (“Volunteers”) Office Staff

Technology Development Patents Non-Disclosure Agreements Further R&D