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Introducing Greenstep Oy -and what we have accomplished since January 2010

Greetings, Friends of Greenstep!

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With our 40+ person team having supplied accounting, payroll, controller, CFO and fundraising (>15MEUR) services to our 200+ customers within the last three years, we have become the best in our field.

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Page 1: Greetings, Friends of Greenstep!

Introducing Greenstep Oy-and what we have accomplished since January 2010

Page 2: Greetings, Friends of Greenstep!

With our 40+ person team having supplied accounting, payroll, controller, CFO and

fundraising (>15MEUR) services to our 200+ customers within the last three years, we have

become the best in our field.

Page 3: Greetings, Friends of Greenstep!

• A team of Accounting and financial professionals helping companies achieve their dreams.

• Greenstep has become specialized in supporting small and medium sized companies in all areas of finance.

• We can provide the services that a company needs today and, as the company grows, adjust our services accordingly.

What has Greenstep become?

Page 4: Greetings, Friends of Greenstep!

90% of our customers use our basic financial services:

Accounting, Payroll, Paying purchase invoices, Invoicing, Preparing the Annual Report and tax returns.

BASIC financial services

Page 5: Greetings, Friends of Greenstep!

BUT MOST COMPANIESALSO NEED ADDITIONAL SERVICESWe can provide the following services depending on their needs:

Solid P&L, BS and CF estimates for various purposes; business valuation, investor presentations, funding applications, management decision making.

Get a part time finance professional for your management team and receive in-depth information to support your decision making.

CONTROLLER/CFO services

FINANCIAL modelling We can help you raise funding using our existing contacts to Finnish investors and VCs. We also have experience in advising acquisitions.

CORPORATE finance

Develop and establish solid financial processes to avoid potential accounting issues and to ensure cost of accounting is kept under control.

FINANCE process development

Monthly board meeting financial materials – allows company management to focus on the core business instead of producing monthly reports.

BUSINESS reporting

Among our specialities are net working capital optimization and Forex position management.

TREASURY services

Page 6: Greetings, Friends of Greenstep!

Jan-10 Jan-11 Jan-12 Nov-1205

10152025303540

1 2 2 22

3

8

12

615

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Administrative Accounting CFO

Like our customers, we are also growing quickly

Without compromising quality.

Page 7: Greetings, Friends of Greenstep!

We can also provide these services locally

Oulu: Liisa Mutanen

Turku: Jukka Virko

Tampere: Teija Vehmas

Page 8: Greetings, Friends of Greenstep!

The Accounting Team• We know that accounting is a service

business, and we want to be the best at it. We measure our service level by looking at how well our work is conducted and how satisfied our customers are.

• We keep our service high by– Keeping our clients accounting up to date,

and even if it means pressuring the client to deliver the needed material.

– Answering to all emails and phone contacts as soon as possible.

– Being friendly yet professional: saying when we think something can be improved.

Page 9: Greetings, Friends of Greenstep!

The Quality Control• With both the amount of clients and team

members doubling since last year, we have put extra effort into keeping the quality in the work we do at a maximum.

• We keep quality high by– Having Michaela, our partner who is an

Authorized Public Accountant, regularly check our work and improve our processes.

– Continuously organizing courses to keep us informed and on top of the new & up-coming regulations in Finland.

– Encouraging team members to gain more knowledge by attending external courses.

Page 10: Greetings, Friends of Greenstep!

The CFO Team• So far we have worked as interim controller’s

& CFO’s for clients from ambitious startups to a fortune 500 company. We have helped many of them grow, reorganize and optimize. In doing this we have conducted a fair amount of due diligence cases as well as raised over 15M€ equity for them.

• We keep quality high by– Employing only the best– Sticking to what we do best– Getting better at what we do best

Page 11: Greetings, Friends of Greenstep!

The Business Development • We realize that we need to keep developing

our business in order to be able to provide the best service in the industry.

• We are currently working on– Improving the image of accounting– Researching within the field of startup

financing in Northern Europe– Developing the Boostery.com &

Rahoituskone.fi concepts

Page 12: Greetings, Friends of Greenstep!

• Showing is telling. The best marketing is doing a great job.

• Working remotely can be more effective than working at the office.

• Hire only the best, deliver only the best!

• Accounting is a very undervalued profession, yet one with an incredible demand.

• That’s why we created kirjanpitajaksi.fi

What have we learned?

Page 13: Greetings, Friends of Greenstep!

• With kirjanpitajaksi.fi we want to raise awareness of the possibilities the accounting profession has to offer.

• On the site we go through:– The history and present state of accounting.– The various opportunities in the field– How to become an accountant– And we blog regularly.

Kirjanpitäjäksi.fi

Page 14: Greetings, Friends of Greenstep!

• Last but not least we would like to tell you how we keep spirits high.– By being extremely flexible with regards to working

remotely.– By investing in equipment to improve the ergonomics at

our desks, and our bodies and minds at home.– By organizing team events on a regular basis.– But most of all our spirits stay high because of the

wonderful and unique customers we get to work with!