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Greenbelt Fund
Franco Naccarato
Program Manager
@localfoodfranco
@Ontariofresh
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“I expect that this is the start of
systematic change for Ontario
institutions. As a large public
institution, the University of Toronto is
looking forward to enhancing our local
food-buying efforts with this program.”
Jaco Lokker - Director of Food
Service, University of Toronto
What We’ve Done
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• 78 projects – $7.4 Million
in Grants
• $15 Million in increased
economic impact
achieved, with a goal of
$45 Million by March
2015.
• Small as $5k as big as
$360,000. Look for
diverse set of projects.
BROADER PUBLIC SECTOR
Grant Stream
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• To increase the amount of Ontario food products
purchased by Ontario’s broader public sector, specifically
municipal, university, school, and hospital foodservices.
• To enhance the capacity of the agri-food sector
(farms, processors, distributors and others) to access the
broader public sector foodservice industry.
Goals
How We Assess Projects
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• Demonstrated Economic
Impact
• Drive Innovation
• Create Systemic Change
• Excel at Leadership
• Demonstrate
Sustainability
• Provide Knowledge
Transfer
Areas of Focus
Producers
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• Cohn Farms
• Harmony Organics
• Rainy River District
Regional Abattoir
• Dairy Farmers of
Ontario
• Ontario Independent
Meat Processors
Areas of Focus
Processing
• Ontario Beekeepers’
Association
• Real Food for Real
Kids
• MEALsource
• My Sustainable
Canada
Areas of Focus
Distributing
• 100 KM Food
• Gordon Food Service
• Morton Wholesale
Ltd.
• Summit Food Service
• Sysco Foodservices
Areas of Focus
Foodservice Operators
• Aramark Canada
• Compass Group
Canada
• Marek Hospitality
Areas of Focus
Institutions
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Barriers to Local Food
Barriers to Local Food
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• Access • People • Policy • Product
MARKET ACCESS
Grant Stream
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• To increase the amount of regional Ontario food products purchased by Ontario’s wholesale distribution, foodservice, and retail markets.
• To enhance the capacity of small and medium sized Ontario farms and processors to access mainstream distribution systems and markets.
• To identify specific institutional, retail, and foodservice market demand for Ontario food products and the potential for regional aggregators and value-added service providers to meet this demand.
Goals
Project Categories
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Developing New Ventures
• Assessing Opportunities -
Market Analysis
• Business Planning
• Launching New Initiatives
Belluz Farms
Local Food Plus
Expansion
• Expanding Established Models
LA Quality Foods
100 KM Foods
“You never change things by
fighting the existing reality.
To change something, build a
new model that makes the
existing model obsolete.”
– Buckminster Fuller
Imagine if ALL institutions
had a policy to buy
Fresh
Local
Organic
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Connect
Ontariofresh.ca
Follow
Facebook.com/ontariofresh
@Ontariofresh
@localfoodfranco
Discuss
#localfoodsolutions
Let’s ontinue the discussion
