2. Early History
Chinese began working with silk to create floral arrangements
Italians first started permanent botanicals as a business in the
early 12th Century.
French then began competing with Italians in the 14th Century with
innovations in fabrics used to make floral arrangements
3. History
During the French Revolution of the late 1700s, Frances top flower
makers were forced to flee to England
The descendants of these French craftsmen eventually brought
permanent botanicals to America in the early 1800s
Victorian Age brought about unprecedented popularity in permanent
botanicals in homes
4. 20th Century Developments
1920s saw artificial flowers being sold by florists
1930s wreaths began being made with artificial fruits and
flowers
Celluloid was the most popular material in permanent botanicals in
the 1940s
Because of celluloids flammability, plastic took over as the
material of choice for flower makers in the 1950s
5. Marketing and Advertising
Most marketing and advertising done in the permanent botanicals
industry is done through the use of online catalogs and showroom
displays set up for market.
NDI Display their products in a room setting for their online
catalog.Also have show rooms for market in Dallas, Las Vegas, and
High Point, NC
6. Marketing and Advertising
A Touch of Silk, Inc. Oklahoma-based company sells exclusively to
retailers from their online catalog, which features their products
against a neutral backdrop.Also have a showroom in the World Trade
Center in Dallas used to promote their products to retailers during
market.
7. Marketing and Advertising
Distinctive Designs One of the most recognized brands within the
permanent botanicals industry sells their products through their
online catalog, which is neatly organized into many
categories.Products are shown with no background, drawing focus to
the individual item.Also have two showrooms set up in Atlanta and
High Point which are open for market and are set up in a very
contemporary and sophisticated style.
8. Terminology
Fake- factual, but undesirable
Artificial most common term
Permanent Botanicals- term used by manufactures, designers,
florist, & retailers (official category used by the home
furnishings industry)
Basic terms the industry uses
Arrangements
Center piece
9. Trends
Growing demand for permanent botanicals in homes, restaurants,
hotels, offices
Why?
- People are always on the run, fast pace & busy
lifestyle
10. Allergies 11. Long lasting 12. Reusable 13. Realistic/
life-like 14. Professional & do-it-yourself arrangements
