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G r e e n A i r w a y s
G r e e n A i r w a y s
Green Airways“Making the tomorrow Close to
you”
17th of February 2015 CEO: Luis Toro Dupouy
Management Team
Gustavo Bezerra – Company Director
Florian Hallouin – Finance Manager
Annemarie Hoving – Marketing Manager
Vanessa Ledger – Int. Marketing Manager
Cristina Gallo – HR Manager
Francisco Rojas – Operations Manager
Mission and vision
Mission: To offer the customer balance between quality and cost. A
comfortable airline.
Vision: To be the referent in the low cost sector; making the price
of the seat the most stable of the market.
Index
Current Situation
Fares
HR
Marketing
Operations
Finance
Goals
Future
Current situation
Net Income ($) Rank Cumulative Net Income ($) Rank Stock Price ($) Rank Quality Rank Reliability Rank
Q8 -73,982 7 1,082,240 2 30.16 3 95 3 99 1
Average 120,249 2 581,465 1 33 1 86 2 96 3
Q0 Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8
-100,000-50,000
050,000
100,000150,000200,000250,000
Net Income ($)
Net Income ($)
Q0 Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q80
200,000400,000600,000800,000
1,000,0001,200,0001,400,000
Cumulative Net Income ($)
Cumulative Net Income ($)
Q0 Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8707580859095
100
Quality
Quality
Q0 Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q890
92
94
96
98
100
Reliability
Reliability
Fares
Quarter 1-7: $0.31 Quarter 8: $0.30
Short Term
• INCREASE FARE PRICE TO $0.31
• 1 MONTH SALES TO STRATEGIC ROUTES
MIDDLE TERM
• DISCOUNT ADJUSTED TO MARKET, COMPETITORS, DEMAND AND COSTS
Long term
• DISCOUNT ACCORDING TO MARKET, COSTS, COMPETITORS AND DEMAND
• MAINTAIN THE FARE IN $0.31
Fares
Q0 Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q80
0.05
0.1
0.15
0.2
0.25
0.3
0.35
0.4
Yield per Revenue Passenger MileYield per Available Seat Mile (c)Cost per Avail Seat Mile (d)
Marketing expenses
Marketing
Marketing
• Short Term Invest in marketing Be carefull with investment Adjust the training budget Find balance between discount, fare and marketing expenses
• Middle term Adjust budget to market forecast Finally add salesperson when entering new market
• Long Term Create brand awareness Increase thebudget with entering new markets
HR
HR
HR-training
HR-Future
SHORT TERM Reduce the turnover Improve Quality Adjust the training budget
MIDDLE TERM Change wages policy Increase $50 more training budget per person
LONG TERM Increase wages Adjust the training budget Focus on Quality
Operations
• Optimization of the miles flown is very important.
• 9A is the most profitable route with an historic 73.12% of passenger load.
OperationsRoutes:
The increase of routes started in Q3, then Q6 and Q7
Operations
• Since Quarter 3, the company rised the level of maintenance to level 3.
Operations
• The company maintained a fuel contract in all, but Quarter 4.
Operations
• Flight operations costs were constant, until the company purchased new aircrafts.
Operations
Short term: With the change of the Beechcraft float for Embraer Brasilia, maintenance costs will be reduced significantly.Mid Term: The incorporation of new planes and new routes implies an adjustment in the cost structure, to keep offering a low cost ticket to the customers.Long Term: Maintain the low cost strategy but at the same time offering quality and reliability, based on a good operational management. Added to this, venturing into new markets.
Finance – Cash Flow
Finance – Stock Price
$30.16(3rd Company)
Finance
Earnings per share ($)
Q0 Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8
-0.4
-0.2
0
0.2
0.4
0.6
0.8
1
1.2
Stock price ($)
Q0 Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q80
5
10
15
20
25
30
35
40
45
Finance
Quarter Dividend Paid Amount
#0 Yes $2,000
#1 No $0
#2 No $0
#3 No $0
#4 Yes $184,696
#5 Yes $158,082
#6 No $0
#7 No $0
#8 No $0
Dividend paid
Finance
Short term
Pay back the loans ($12,924,912)
MIDDLE TERM
- Sell stock price, in order to have more liquidity, and buy others planes (objective: reach
$50)
- Invest on CDs (1,25%)
- Pay dividend
LONG TERM
Pay divend
Sell stock
Goals Reach 25% of market share
Increase stock price up to $50/share
Future
Stay as a low cost airline, providing the same comfort we provide today to
our clients
Invest more in marketing so our airline can be known everywhere
Invest in one more airplane
New routes
Invest more money on training in order to be able to hire more people
G r e e n A i r w a y s
G r e e n A i r w a y s