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Graham Hodge from LBi's presentation from The Future of Branded Content, brought to you by Fire Circus
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Why Does Your Brand Suck At YouTube?
Graham Hodge26 September 2013
Content is…?
Question:
How many consumer brands are
there in the Top 100 most
subscribed-to YouTube channels?
Answer:
1
Your Brand Sucks At YouTube!
How Not To Suck At YouTube
How Not To Suck At YouTube
No.1Don’t just be entertaining…
be useful too
No.1
No.1
How Not To Suck At YouTube
No.2It’s a monster – keep
feeding it
How Not To Suck At YouTube
No.3Do everything 10x faster
than you do now
No.3
How Not To Suck At YouTube
No.4Get involved… no, properly involved
No.4
No.4
How Not To Suck At YouTube
No.5
Your audience is mobile – make sure your content is
too
No.5
Sony Mobile Is Not Sucking At YouTube
[LINK TO VIDEO]
One episode per weekBuilds on Sony’s authority as a curator of entertainment
Provides route into brand for non-fans
The Take Out
Questions?
