1. 2009 NAVTEQ. All rights reserved. NAVTEQ LocationPoint 02/02/2012

2. 2009 NAVTEQ. All rights reserved. are viewed by over 100 million users every day. 3. 2010 NAVTEQ. All rights reserved. NAVTEQ Introduces LocationPoint Advertising NAVTEQ LocationPoint Advertising is a new form of communication that provides advertising to consumers based on their locations. 4. 2010 NAVTEQ. All rights reserved. Mobile Mapping and Direction Services Post Strong Increases Across Europe The higher incidence of A-GPS usage in cars suggests that the superior speed and precision in these devices are being used for more than just identifying locations comScore Senior Analyst, Alistair Hill Mobile Maps Users (000) Feb-2009 Feb-2010 % Change EU5 12,530 21,099 68% United Kingdom 3,070 5,700 86% Germany 2,159 3,870 79% Spain 1,830 3,132 71% France 2,272 3,518 55% Italy 3,198 4,879 53% EU Mobile Mapping and Navigation Show Strong Growth Source: comScore 5. 2010 NAVTEQ. All rights reserved. 5 51% of Consumers willing to accept LBA ads Coupons for nearby storesClosest store locationReviews on nearby retailersInfo on promotional deals/salesContact information 39% 36% 35% 29% 14% Source: JiWire, Q2 2010 Q: What location-based advertising most appeals to you while on the go? 51% of the On-The-Go Audience is willing to share their current location to receive more relevant advertising. Men are more willing to share location to compared to women 54% Vs. 42% 25-34 and 35-44 age ranges showed most willingness Q: Are you willing to share your current location to receive more relevant advertising? 6. 2010 NAVTEQ. All rights reserved. 6 How does location improve mobile ads? 7. 2010 NAVTEQ. All rights reserved. 7 Typical LBA campaign options PinPoint Vantage Point Targeted to geographic area around advertisers storefront locations. Deliver ads based on the users location and their relationship to your retail location. Most appropriate for brands which own or franchise their own physical locations. i.e. retailers, restaurants, hotels, entertainment venues, etc. Not tied to physical storefronts. Served in broader geographic area such as a neighborhood, metropolitan area, or entire country. Delivered to user within the target area. Most appropriate for brands whose objective is highly targeted and interactive mobile ad campaigns. Drives brand awareness and direct response. i.e. phone calls, coupon delivery, etc. 8. 2009 NAVTEQ. All rights reserved. Ads in Maps 8 Nokia Ovi Maps 9. 2010 NAVTEQ. All rights reserved. 9 Ads in Maps l Ovi Maps Following Nokias free and forever navigation Advertise alongside highly valued location specific info Available on more than 20 Nokia GPS enabled devices* Top banner position in Weather, Events, Michelin Guide and Lonely Planet sections. More to follow 100,000 downloads a day since launch week. 72 countries available Click to: call, map, route, web, coupon NAVTEQ LocationPoint Technology *Nokia models enabled: 2710, 5230, 5235, 5800 Navigation, 5800 XpressMusic, 6710, 6720, 6730, 6760, C5, E52, E55, E66, E71, E72, N86, N97, N97 Gold, N97 mini, X6 10. 2010 NAVTEQ. All rights reserved. 10 Ads in Maps l Ovi Maps Weather dependant Ads Campaigns can be customised to the current weather conditions (Sunny, Cloudy, Rain, Snow Ice) as well as Temperature Adapt your product offer to the weather conditions as it happens Temperature parametres: Cold set if: Temperature is 0 and =15 and =30 (=86F) 11. 2010 NAVTEQ. All rights reserved. Nokia is the undisputed global leader in mobile navigation Source: Canalys 2Q2010 12. 2010 NAVTEQ. All rights reserved. Banner Ad (Weather example) Landing Page Click to call Click to WAP/WEB Click to Map Map Page Click to drive Click to walk Turn by Turn navigation to your location Ovi Maps Homepage Location Based Ads on Ovi Maps l User Flow 13. 2010 NAVTEQ. All rights reserved. Average 7% CTR 39% Map engagement from campaign page Promote the 1 cheeseburger and drive traffic to the nearest store NAVTEQ LocationPoint l McDonalds Case Study Click-to-Map functionality was most used >> location information was important to the users Average 7% CTR 39% Map engagement from campaign page Promote the 1 cheeseburger and drive traffic to the nearest store ...with NAVTEQs LocationPoint We can contextualise our promotions and bring customers to the door... Tomi Wirtanen, Head of Marketing, McDonalds Finland More info @: http://www.navteqmedia.com/about-us/case-study/ 14. 2010 NAVTEQ. All rights reserved. Average 7% CTR 39% Map engagement from campaign page Promote the 1 cheeseburger and drive traffic to the nearest store NAVTEQ LocationPoint l Best Western Case Study Built-in calls to action including click to route drove traffic to advertised locations and made the service unique. Average 1.44% CTR 15% Map engagement from campaign page Promote a 30% discount on early bookings at BW properties in Germany "Hotel users by definition are in areas with which they're not familiar," "It's an elegant way to extend a more personal, relevant invitation for those consumers to become our guests." Alexander Birk, Manager, E-Commerce Best Western Hotels Germany More info @: http://corporate.navteq.com/webapps/NewsUserServlet?action=NewsDetail&newsId=899&lang=en&englishonly=false 15. 2010 NAVTEQ. All rights reserved. Creative Specs Description Technical Specifications Sample Creative (approx. size) Intro Ad 40 Characters ASCII/Word doc. Character limit includes spaces Intro Icon 16X16 (1K) 24X24 (2K) 32X32 (4.5K) 64X64 (7.5K) PNG Text (Landing Page) 140 Characters ASCII/Word Doc. Character limit includes spaces Main Rectangle (Landing Page) 120X120 (5K) 168X168 (10K) 216X216 (15K) 300X300 (30K) PNG Note: Please do not include a call to action on the landing page creative 16. 2010 NAVTEQ. All rights reserved. 16