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CCoolllleeccttiinngg DDaattaa
TTeecchhnnoollooggiieess aanndd PPaarrttnneerrsshhiippss
CCaalliiffoorrnniiaa 551111
October 28 2008
CCoolllleeccttiinngg DDaattaa OOvveerrvviieeww
bull Technologies
minus Gather from different sources
minus Process and improve data quality
bull Partnerships
minus Connected Traveler (CCITCaltrans)
minus Los AngelesInland Empire (District 8)
minus Sacramento (District 3)
minus San Diego (SANDAG District 11)
minus San Jose (District 4)
minus San Francisco (District 4)
bull Delivery of Data Services
minus Real time
minus Archived
Copyright 2008 Trafficcom Inc 2
Copyright 2008 Trafficcom Inc3
Technology LeadershipTechnology Leadership EndEnd--toto--End SolutionEnd Solution
Processing
In-Vehicle
Wireless
Delivery
Internet
Television
Radio
Incident and Event Data
Agency Sensor Flow Data
Trafficcom Sensor Network
Collection
Probe Data - Cell GPS and GPS Cell
Historic Data
511 Services
Data Management
Software
CCoolllleeccttiioonn -- SSoouurrcceess
Comprehensive Traffic Flow Data Solution
bull NAVTEQrsquos Sensor Network minus Owns and operates over 2500 center lane miles of sensors
providing volume speed classification and density
bull Agency Data minus Agency data is processed through the TIMS engine to clean the
data
bull Probes (Cell and GPS) minus Extends the sensor network with coverage and accuracy Tens of
millions of GPS data pointsday
bull NAVTEQ Operations Centers- Three in California
bull Historic Data minus Augments real-time traffic data with a nationwide historic traffic
model covering 900000 miles
Trafficcom sensor
Copyright 2008 Trafficcom Inc 4
Copyright 2008 Trafficcom Inc5
NAVTEQ SensorsNAVTEQ Sensors
bull Lane-by-lane data
bull Data collected every 60 seconds
bull Lane by lane average speed volume
lane occupancy amp vehicle classification
bull Up to four vehicle classifications
minus Non-commercial
minus Single-unit commercial
minus Single-trailer commercial
minus Multi-trailer commercial
bull Technology
minus Solar Powered
minus Wireless Communications
minus Modular Components
minus Non-Intrusive
minus Covers All Lanes
minus High Reliability
Collection
NAVTEQ Sensor
Copyright 2008 Trafficcom Inc6
GPS DataGPS Data
Number of Probes (million)
0
10
20
30
40
50
2009 2010 2011 2012
Consumer Commercial
Points per Day (billion)
00
02
04
06
08
10
12
2009 2010 2011 2012
Consumer Commercial
NAVTEQ is uniquely positioned to source consumer probe data
minus Supplier to wireless carriers and car and device manufacturers
minus Nokia relationship
minus Map and traffic products
Collection
Copyright 2008 Trafficcom Inc7
Nokia PhonesNokia Phones
bull Two coordinated programs
bullContract with US Department of Transportation Caltrans and Univ of California
bullAdvanced technology development
bullSpecial focus on ensuring privacy
bullCommercial deployment
bullAlpha and beta tests in Q4 2008
bullCommercial launch in Q1 2009
Collection
Not all probes are created equal
Collection Comparison of GPS Probe DataComparison of GPS Probe Data
Com
mer
cial
Pro
be C
onsum
er
App
licatio
ns
Aut
omotiv
e
App
licatio
ns
Available today
Sequence of probes in
each report
High Volume
Consumer Driving
Patterns - Road Class
Consumer Driving
Patterns - Time-of-Day
Highly accurate position
(map-matching)
Advanced content
Copyright 2008 Trafficcom Inc 8
Copyright 2008 Trafficcom Inc9
San Diego Area Traffic MapSan Diego Area Traffic Map
Copyright 2008 Trafficcom Inc10
Los Angeles Area Traffic MapLos Angeles Area Traffic Map
Copyright 2008 Trafficcom Inc11
San Francisco Area Traffic MapSan Francisco Area Traffic Map
Copyright 2008 Trafficcom Inc12
Sacramento Area Traffic MapSacramento Area Traffic Map
PPrroocceessssiinngg HHTTTTMM ((HHiieerraarrcchhiiccaall TTrraavveell TTiimmee MMooddeell))
bull Incorporate all data sources
minus Fixed Sensors
minus Probe (fleet and GPS cell)
minus Probe Sequences (previous probe combined with current probe)
minus Incident Data
minus Historical Data
bull Optimizes calculation cycles
minus Data feed synchronization
bull Weighs data sources on a continuous basis
minus Distance decay
minus Time decay
bull Confidence calculation
13 Copyright 2008 Trafficcom Inc
Copyright 2008 Trafficcom Inc14
Sensor ManagerSensor Manager
Operations and Traffic Management
Stakeholder access to real-time digital sensor data
bull Region-wide Map
bull Individual Sensor Access
bull Lane-by-lane Data
bull Speed Volume and
Lane Occupancy
Delivery
Copyright 2008 Trafficcom Inc15
Incident and Event MonitorIncident and Event Monitor
bull Web-based tool
bull Incidents and events
bull Archived
Operations and Traffic Management
StakeholderBroadcasters access to incidents and events
Delivery
Copyright 2008 Trafficcom Inc16
Sensor Speed DisplaySensor Speed Display
bull Speed data
bull Aggregated by direction and lane type
bull View of individual lanes
bull Ability to see speeds below user selected threshold
Operations and Traffic Management
Agency access to real-time speed data by roadway and direction
Delivery
Copyright 2008 Trafficcom Inc17
Agency Planning and OperationsAgency Planning and Operations
bull Raw Data
minus 1 min data by lane
bull Historical data
bull Incidents amp events
bull Reports
bull Select Station
bull Date Range
minus Start Date
minus End Date
bull Aggregate Time
minus 24 hour
minus 1 hour
minus 15 minute
minus 5 minute
bull Format
minus HTML
minus Excel
Planning and Operations Agency access to archived sensor and incident traffic data
Delivery
Copyright 2008 Trafficcom Inc18
StakeholderStakeholder
Archived DataArchived Data -- ReportsReports bull Daily Agency and NAVTEQ Sensor Data Reports
minus 5-minute reports by lane
minus 15-minute reports aggregated by direction
minus 1-hour reports aggregated by direction
minus Data quality reports
bull Monthly Agency and NAVTEQ Sensor Data Reports
minus Traffic Monitoring Reports (HPMS Format)
minus Performance Measure Reports
bull Station Reports
minus Agency and NAVTEQ Station information in a single file
Delivery
Copyright 2008 Trafficcom Inc19
Tampa Bay 511 ExampleBay 511 Example
Home Page
Email Alerts
Flow Maps
Delivery
HHooww NNAAVVTTEEQQ CCaann HHeellpp
bull 511 Services Free or Customized
minus Interactive voice system
minus Web Site
minus Personalized routes and alerts
bull Traffic Data Services
minus Expand Sensor coverage
minus Expand Agency data andor fill gaps
minus Operate and maintain system
bull Data Management Systems
minus Real-time monitoring systems
minus Archive database
minus Data quality tools
bull License Incident and Probe Data
minus Support operations
minus Traveler information
minus 511 Services
20 Copyright 2008 Trafficcom Inc
NNAAVVTTEEQQ FFaasstt FFaaccttss
bull NAVTEQ creates digital maps and map content that power navigation and locationshybased services solutions around the world
bull Trafficcom is owned by NAVTEQ which gives us access to worldwide resources
bull NAVTEQTrafficcom is the only provider of one stop end-to-end traffic solutions to customers and commuters
bull NAVTEQ is the largest provider of in-vehicle mappingtraffic to automotive manufacturers
bull NAVTEQ was founded in 1985 and has approximately 3400 employees located in 144 offices and in 28 countries
bull Nokiarsquos acquisition of NAVTEQTrafficcom gives us the ability to leverage cell phone technology for traffic information
bull Nokia is the worldrsquos largest cell phone manufacturer
21 Copyright 2008 Trafficcom Inc
Copyright 2008 Trafficcom Inc22
A NAVTEQNOKIA CompanyA NAVTEQNOKIA CompanyA NAVTEQNOKIA CompanyA NAVTEQNOKIA Company Successful Public DataSuccessful Public DataSuccessful Public DataSuccessful Public Data
ServicesServicesServicesServices wwwtrafficcom
CCoolllleeccttiinngg DDaattaa OOvveerrvviieeww
bull Technologies
minus Gather from different sources
minus Process and improve data quality
bull Partnerships
minus Connected Traveler (CCITCaltrans)
minus Los AngelesInland Empire (District 8)
minus Sacramento (District 3)
minus San Diego (SANDAG District 11)
minus San Jose (District 4)
minus San Francisco (District 4)
bull Delivery of Data Services
minus Real time
minus Archived
Copyright 2008 Trafficcom Inc 2
Copyright 2008 Trafficcom Inc3
Technology LeadershipTechnology Leadership EndEnd--toto--End SolutionEnd Solution
Processing
In-Vehicle
Wireless
Delivery
Internet
Television
Radio
Incident and Event Data
Agency Sensor Flow Data
Trafficcom Sensor Network
Collection
Probe Data - Cell GPS and GPS Cell
Historic Data
511 Services
Data Management
Software
CCoolllleeccttiioonn -- SSoouurrcceess
Comprehensive Traffic Flow Data Solution
bull NAVTEQrsquos Sensor Network minus Owns and operates over 2500 center lane miles of sensors
providing volume speed classification and density
bull Agency Data minus Agency data is processed through the TIMS engine to clean the
data
bull Probes (Cell and GPS) minus Extends the sensor network with coverage and accuracy Tens of
millions of GPS data pointsday
bull NAVTEQ Operations Centers- Three in California
bull Historic Data minus Augments real-time traffic data with a nationwide historic traffic
model covering 900000 miles
Trafficcom sensor
Copyright 2008 Trafficcom Inc 4
Copyright 2008 Trafficcom Inc5
NAVTEQ SensorsNAVTEQ Sensors
bull Lane-by-lane data
bull Data collected every 60 seconds
bull Lane by lane average speed volume
lane occupancy amp vehicle classification
bull Up to four vehicle classifications
minus Non-commercial
minus Single-unit commercial
minus Single-trailer commercial
minus Multi-trailer commercial
bull Technology
minus Solar Powered
minus Wireless Communications
minus Modular Components
minus Non-Intrusive
minus Covers All Lanes
minus High Reliability
Collection
NAVTEQ Sensor
Copyright 2008 Trafficcom Inc6
GPS DataGPS Data
Number of Probes (million)
0
10
20
30
40
50
2009 2010 2011 2012
Consumer Commercial
Points per Day (billion)
00
02
04
06
08
10
12
2009 2010 2011 2012
Consumer Commercial
NAVTEQ is uniquely positioned to source consumer probe data
minus Supplier to wireless carriers and car and device manufacturers
minus Nokia relationship
minus Map and traffic products
Collection
Copyright 2008 Trafficcom Inc7
Nokia PhonesNokia Phones
bull Two coordinated programs
bullContract with US Department of Transportation Caltrans and Univ of California
bullAdvanced technology development
bullSpecial focus on ensuring privacy
bullCommercial deployment
bullAlpha and beta tests in Q4 2008
bullCommercial launch in Q1 2009
Collection
Not all probes are created equal
Collection Comparison of GPS Probe DataComparison of GPS Probe Data
Com
mer
cial
Pro
be C
onsum
er
App
licatio
ns
Aut
omotiv
e
App
licatio
ns
Available today
Sequence of probes in
each report
High Volume
Consumer Driving
Patterns - Road Class
Consumer Driving
Patterns - Time-of-Day
Highly accurate position
(map-matching)
Advanced content
Copyright 2008 Trafficcom Inc 8
Copyright 2008 Trafficcom Inc9
San Diego Area Traffic MapSan Diego Area Traffic Map
Copyright 2008 Trafficcom Inc10
Los Angeles Area Traffic MapLos Angeles Area Traffic Map
Copyright 2008 Trafficcom Inc11
San Francisco Area Traffic MapSan Francisco Area Traffic Map
Copyright 2008 Trafficcom Inc12
Sacramento Area Traffic MapSacramento Area Traffic Map
PPrroocceessssiinngg HHTTTTMM ((HHiieerraarrcchhiiccaall TTrraavveell TTiimmee MMooddeell))
bull Incorporate all data sources
minus Fixed Sensors
minus Probe (fleet and GPS cell)
minus Probe Sequences (previous probe combined with current probe)
minus Incident Data
minus Historical Data
bull Optimizes calculation cycles
minus Data feed synchronization
bull Weighs data sources on a continuous basis
minus Distance decay
minus Time decay
bull Confidence calculation
13 Copyright 2008 Trafficcom Inc
Copyright 2008 Trafficcom Inc14
Sensor ManagerSensor Manager
Operations and Traffic Management
Stakeholder access to real-time digital sensor data
bull Region-wide Map
bull Individual Sensor Access
bull Lane-by-lane Data
bull Speed Volume and
Lane Occupancy
Delivery
Copyright 2008 Trafficcom Inc15
Incident and Event MonitorIncident and Event Monitor
bull Web-based tool
bull Incidents and events
bull Archived
Operations and Traffic Management
StakeholderBroadcasters access to incidents and events
Delivery
Copyright 2008 Trafficcom Inc16
Sensor Speed DisplaySensor Speed Display
bull Speed data
bull Aggregated by direction and lane type
bull View of individual lanes
bull Ability to see speeds below user selected threshold
Operations and Traffic Management
Agency access to real-time speed data by roadway and direction
Delivery
Copyright 2008 Trafficcom Inc17
Agency Planning and OperationsAgency Planning and Operations
bull Raw Data
minus 1 min data by lane
bull Historical data
bull Incidents amp events
bull Reports
bull Select Station
bull Date Range
minus Start Date
minus End Date
bull Aggregate Time
minus 24 hour
minus 1 hour
minus 15 minute
minus 5 minute
bull Format
minus HTML
minus Excel
Planning and Operations Agency access to archived sensor and incident traffic data
Delivery
Copyright 2008 Trafficcom Inc18
StakeholderStakeholder
Archived DataArchived Data -- ReportsReports bull Daily Agency and NAVTEQ Sensor Data Reports
minus 5-minute reports by lane
minus 15-minute reports aggregated by direction
minus 1-hour reports aggregated by direction
minus Data quality reports
bull Monthly Agency and NAVTEQ Sensor Data Reports
minus Traffic Monitoring Reports (HPMS Format)
minus Performance Measure Reports
bull Station Reports
minus Agency and NAVTEQ Station information in a single file
Delivery
Copyright 2008 Trafficcom Inc19
Tampa Bay 511 ExampleBay 511 Example
Home Page
Email Alerts
Flow Maps
Delivery
HHooww NNAAVVTTEEQQ CCaann HHeellpp
bull 511 Services Free or Customized
minus Interactive voice system
minus Web Site
minus Personalized routes and alerts
bull Traffic Data Services
minus Expand Sensor coverage
minus Expand Agency data andor fill gaps
minus Operate and maintain system
bull Data Management Systems
minus Real-time monitoring systems
minus Archive database
minus Data quality tools
bull License Incident and Probe Data
minus Support operations
minus Traveler information
minus 511 Services
20 Copyright 2008 Trafficcom Inc
NNAAVVTTEEQQ FFaasstt FFaaccttss
bull NAVTEQ creates digital maps and map content that power navigation and locationshybased services solutions around the world
bull Trafficcom is owned by NAVTEQ which gives us access to worldwide resources
bull NAVTEQTrafficcom is the only provider of one stop end-to-end traffic solutions to customers and commuters
bull NAVTEQ is the largest provider of in-vehicle mappingtraffic to automotive manufacturers
bull NAVTEQ was founded in 1985 and has approximately 3400 employees located in 144 offices and in 28 countries
bull Nokiarsquos acquisition of NAVTEQTrafficcom gives us the ability to leverage cell phone technology for traffic information
bull Nokia is the worldrsquos largest cell phone manufacturer
21 Copyright 2008 Trafficcom Inc
Copyright 2008 Trafficcom Inc22
A NAVTEQNOKIA CompanyA NAVTEQNOKIA CompanyA NAVTEQNOKIA CompanyA NAVTEQNOKIA Company Successful Public DataSuccessful Public DataSuccessful Public DataSuccessful Public Data
ServicesServicesServicesServices wwwtrafficcom
Copyright 2008 Trafficcom Inc3
Technology LeadershipTechnology Leadership EndEnd--toto--End SolutionEnd Solution
Processing
In-Vehicle
Wireless
Delivery
Internet
Television
Radio
Incident and Event Data
Agency Sensor Flow Data
Trafficcom Sensor Network
Collection
Probe Data - Cell GPS and GPS Cell
Historic Data
511 Services
Data Management
Software
CCoolllleeccttiioonn -- SSoouurrcceess
Comprehensive Traffic Flow Data Solution
bull NAVTEQrsquos Sensor Network minus Owns and operates over 2500 center lane miles of sensors
providing volume speed classification and density
bull Agency Data minus Agency data is processed through the TIMS engine to clean the
data
bull Probes (Cell and GPS) minus Extends the sensor network with coverage and accuracy Tens of
millions of GPS data pointsday
bull NAVTEQ Operations Centers- Three in California
bull Historic Data minus Augments real-time traffic data with a nationwide historic traffic
model covering 900000 miles
Trafficcom sensor
Copyright 2008 Trafficcom Inc 4
Copyright 2008 Trafficcom Inc5
NAVTEQ SensorsNAVTEQ Sensors
bull Lane-by-lane data
bull Data collected every 60 seconds
bull Lane by lane average speed volume
lane occupancy amp vehicle classification
bull Up to four vehicle classifications
minus Non-commercial
minus Single-unit commercial
minus Single-trailer commercial
minus Multi-trailer commercial
bull Technology
minus Solar Powered
minus Wireless Communications
minus Modular Components
minus Non-Intrusive
minus Covers All Lanes
minus High Reliability
Collection
NAVTEQ Sensor
Copyright 2008 Trafficcom Inc6
GPS DataGPS Data
Number of Probes (million)
0
10
20
30
40
50
2009 2010 2011 2012
Consumer Commercial
Points per Day (billion)
00
02
04
06
08
10
12
2009 2010 2011 2012
Consumer Commercial
NAVTEQ is uniquely positioned to source consumer probe data
minus Supplier to wireless carriers and car and device manufacturers
minus Nokia relationship
minus Map and traffic products
Collection
Copyright 2008 Trafficcom Inc7
Nokia PhonesNokia Phones
bull Two coordinated programs
bullContract with US Department of Transportation Caltrans and Univ of California
bullAdvanced technology development
bullSpecial focus on ensuring privacy
bullCommercial deployment
bullAlpha and beta tests in Q4 2008
bullCommercial launch in Q1 2009
Collection
Not all probes are created equal
Collection Comparison of GPS Probe DataComparison of GPS Probe Data
Com
mer
cial
Pro
be C
onsum
er
App
licatio
ns
Aut
omotiv
e
App
licatio
ns
Available today
Sequence of probes in
each report
High Volume
Consumer Driving
Patterns - Road Class
Consumer Driving
Patterns - Time-of-Day
Highly accurate position
(map-matching)
Advanced content
Copyright 2008 Trafficcom Inc 8
Copyright 2008 Trafficcom Inc9
San Diego Area Traffic MapSan Diego Area Traffic Map
Copyright 2008 Trafficcom Inc10
Los Angeles Area Traffic MapLos Angeles Area Traffic Map
Copyright 2008 Trafficcom Inc11
San Francisco Area Traffic MapSan Francisco Area Traffic Map
Copyright 2008 Trafficcom Inc12
Sacramento Area Traffic MapSacramento Area Traffic Map
PPrroocceessssiinngg HHTTTTMM ((HHiieerraarrcchhiiccaall TTrraavveell TTiimmee MMooddeell))
bull Incorporate all data sources
minus Fixed Sensors
minus Probe (fleet and GPS cell)
minus Probe Sequences (previous probe combined with current probe)
minus Incident Data
minus Historical Data
bull Optimizes calculation cycles
minus Data feed synchronization
bull Weighs data sources on a continuous basis
minus Distance decay
minus Time decay
bull Confidence calculation
13 Copyright 2008 Trafficcom Inc
Copyright 2008 Trafficcom Inc14
Sensor ManagerSensor Manager
Operations and Traffic Management
Stakeholder access to real-time digital sensor data
bull Region-wide Map
bull Individual Sensor Access
bull Lane-by-lane Data
bull Speed Volume and
Lane Occupancy
Delivery
Copyright 2008 Trafficcom Inc15
Incident and Event MonitorIncident and Event Monitor
bull Web-based tool
bull Incidents and events
bull Archived
Operations and Traffic Management
StakeholderBroadcasters access to incidents and events
Delivery
Copyright 2008 Trafficcom Inc16
Sensor Speed DisplaySensor Speed Display
bull Speed data
bull Aggregated by direction and lane type
bull View of individual lanes
bull Ability to see speeds below user selected threshold
Operations and Traffic Management
Agency access to real-time speed data by roadway and direction
Delivery
Copyright 2008 Trafficcom Inc17
Agency Planning and OperationsAgency Planning and Operations
bull Raw Data
minus 1 min data by lane
bull Historical data
bull Incidents amp events
bull Reports
bull Select Station
bull Date Range
minus Start Date
minus End Date
bull Aggregate Time
minus 24 hour
minus 1 hour
minus 15 minute
minus 5 minute
bull Format
minus HTML
minus Excel
Planning and Operations Agency access to archived sensor and incident traffic data
Delivery
Copyright 2008 Trafficcom Inc18
StakeholderStakeholder
Archived DataArchived Data -- ReportsReports bull Daily Agency and NAVTEQ Sensor Data Reports
minus 5-minute reports by lane
minus 15-minute reports aggregated by direction
minus 1-hour reports aggregated by direction
minus Data quality reports
bull Monthly Agency and NAVTEQ Sensor Data Reports
minus Traffic Monitoring Reports (HPMS Format)
minus Performance Measure Reports
bull Station Reports
minus Agency and NAVTEQ Station information in a single file
Delivery
Copyright 2008 Trafficcom Inc19
Tampa Bay 511 ExampleBay 511 Example
Home Page
Email Alerts
Flow Maps
Delivery
HHooww NNAAVVTTEEQQ CCaann HHeellpp
bull 511 Services Free or Customized
minus Interactive voice system
minus Web Site
minus Personalized routes and alerts
bull Traffic Data Services
minus Expand Sensor coverage
minus Expand Agency data andor fill gaps
minus Operate and maintain system
bull Data Management Systems
minus Real-time monitoring systems
minus Archive database
minus Data quality tools
bull License Incident and Probe Data
minus Support operations
minus Traveler information
minus 511 Services
20 Copyright 2008 Trafficcom Inc
NNAAVVTTEEQQ FFaasstt FFaaccttss
bull NAVTEQ creates digital maps and map content that power navigation and locationshybased services solutions around the world
bull Trafficcom is owned by NAVTEQ which gives us access to worldwide resources
bull NAVTEQTrafficcom is the only provider of one stop end-to-end traffic solutions to customers and commuters
bull NAVTEQ is the largest provider of in-vehicle mappingtraffic to automotive manufacturers
bull NAVTEQ was founded in 1985 and has approximately 3400 employees located in 144 offices and in 28 countries
bull Nokiarsquos acquisition of NAVTEQTrafficcom gives us the ability to leverage cell phone technology for traffic information
bull Nokia is the worldrsquos largest cell phone manufacturer
21 Copyright 2008 Trafficcom Inc
Copyright 2008 Trafficcom Inc22
A NAVTEQNOKIA CompanyA NAVTEQNOKIA CompanyA NAVTEQNOKIA CompanyA NAVTEQNOKIA Company Successful Public DataSuccessful Public DataSuccessful Public DataSuccessful Public Data
ServicesServicesServicesServices wwwtrafficcom
CCoolllleeccttiioonn -- SSoouurrcceess
Comprehensive Traffic Flow Data Solution
bull NAVTEQrsquos Sensor Network minus Owns and operates over 2500 center lane miles of sensors
providing volume speed classification and density
bull Agency Data minus Agency data is processed through the TIMS engine to clean the
data
bull Probes (Cell and GPS) minus Extends the sensor network with coverage and accuracy Tens of
millions of GPS data pointsday
bull NAVTEQ Operations Centers- Three in California
bull Historic Data minus Augments real-time traffic data with a nationwide historic traffic
model covering 900000 miles
Trafficcom sensor
Copyright 2008 Trafficcom Inc 4
Copyright 2008 Trafficcom Inc5
NAVTEQ SensorsNAVTEQ Sensors
bull Lane-by-lane data
bull Data collected every 60 seconds
bull Lane by lane average speed volume
lane occupancy amp vehicle classification
bull Up to four vehicle classifications
minus Non-commercial
minus Single-unit commercial
minus Single-trailer commercial
minus Multi-trailer commercial
bull Technology
minus Solar Powered
minus Wireless Communications
minus Modular Components
minus Non-Intrusive
minus Covers All Lanes
minus High Reliability
Collection
NAVTEQ Sensor
Copyright 2008 Trafficcom Inc6
GPS DataGPS Data
Number of Probes (million)
0
10
20
30
40
50
2009 2010 2011 2012
Consumer Commercial
Points per Day (billion)
00
02
04
06
08
10
12
2009 2010 2011 2012
Consumer Commercial
NAVTEQ is uniquely positioned to source consumer probe data
minus Supplier to wireless carriers and car and device manufacturers
minus Nokia relationship
minus Map and traffic products
Collection
Copyright 2008 Trafficcom Inc7
Nokia PhonesNokia Phones
bull Two coordinated programs
bullContract with US Department of Transportation Caltrans and Univ of California
bullAdvanced technology development
bullSpecial focus on ensuring privacy
bullCommercial deployment
bullAlpha and beta tests in Q4 2008
bullCommercial launch in Q1 2009
Collection
Not all probes are created equal
Collection Comparison of GPS Probe DataComparison of GPS Probe Data
Com
mer
cial
Pro
be C
onsum
er
App
licatio
ns
Aut
omotiv
e
App
licatio
ns
Available today
Sequence of probes in
each report
High Volume
Consumer Driving
Patterns - Road Class
Consumer Driving
Patterns - Time-of-Day
Highly accurate position
(map-matching)
Advanced content
Copyright 2008 Trafficcom Inc 8
Copyright 2008 Trafficcom Inc9
San Diego Area Traffic MapSan Diego Area Traffic Map
Copyright 2008 Trafficcom Inc10
Los Angeles Area Traffic MapLos Angeles Area Traffic Map
Copyright 2008 Trafficcom Inc11
San Francisco Area Traffic MapSan Francisco Area Traffic Map
Copyright 2008 Trafficcom Inc12
Sacramento Area Traffic MapSacramento Area Traffic Map
PPrroocceessssiinngg HHTTTTMM ((HHiieerraarrcchhiiccaall TTrraavveell TTiimmee MMooddeell))
bull Incorporate all data sources
minus Fixed Sensors
minus Probe (fleet and GPS cell)
minus Probe Sequences (previous probe combined with current probe)
minus Incident Data
minus Historical Data
bull Optimizes calculation cycles
minus Data feed synchronization
bull Weighs data sources on a continuous basis
minus Distance decay
minus Time decay
bull Confidence calculation
13 Copyright 2008 Trafficcom Inc
Copyright 2008 Trafficcom Inc14
Sensor ManagerSensor Manager
Operations and Traffic Management
Stakeholder access to real-time digital sensor data
bull Region-wide Map
bull Individual Sensor Access
bull Lane-by-lane Data
bull Speed Volume and
Lane Occupancy
Delivery
Copyright 2008 Trafficcom Inc15
Incident and Event MonitorIncident and Event Monitor
bull Web-based tool
bull Incidents and events
bull Archived
Operations and Traffic Management
StakeholderBroadcasters access to incidents and events
Delivery
Copyright 2008 Trafficcom Inc16
Sensor Speed DisplaySensor Speed Display
bull Speed data
bull Aggregated by direction and lane type
bull View of individual lanes
bull Ability to see speeds below user selected threshold
Operations and Traffic Management
Agency access to real-time speed data by roadway and direction
Delivery
Copyright 2008 Trafficcom Inc17
Agency Planning and OperationsAgency Planning and Operations
bull Raw Data
minus 1 min data by lane
bull Historical data
bull Incidents amp events
bull Reports
bull Select Station
bull Date Range
minus Start Date
minus End Date
bull Aggregate Time
minus 24 hour
minus 1 hour
minus 15 minute
minus 5 minute
bull Format
minus HTML
minus Excel
Planning and Operations Agency access to archived sensor and incident traffic data
Delivery
Copyright 2008 Trafficcom Inc18
StakeholderStakeholder
Archived DataArchived Data -- ReportsReports bull Daily Agency and NAVTEQ Sensor Data Reports
minus 5-minute reports by lane
minus 15-minute reports aggregated by direction
minus 1-hour reports aggregated by direction
minus Data quality reports
bull Monthly Agency and NAVTEQ Sensor Data Reports
minus Traffic Monitoring Reports (HPMS Format)
minus Performance Measure Reports
bull Station Reports
minus Agency and NAVTEQ Station information in a single file
Delivery
Copyright 2008 Trafficcom Inc19
Tampa Bay 511 ExampleBay 511 Example
Home Page
Email Alerts
Flow Maps
Delivery
HHooww NNAAVVTTEEQQ CCaann HHeellpp
bull 511 Services Free or Customized
minus Interactive voice system
minus Web Site
minus Personalized routes and alerts
bull Traffic Data Services
minus Expand Sensor coverage
minus Expand Agency data andor fill gaps
minus Operate and maintain system
bull Data Management Systems
minus Real-time monitoring systems
minus Archive database
minus Data quality tools
bull License Incident and Probe Data
minus Support operations
minus Traveler information
minus 511 Services
20 Copyright 2008 Trafficcom Inc
NNAAVVTTEEQQ FFaasstt FFaaccttss
bull NAVTEQ creates digital maps and map content that power navigation and locationshybased services solutions around the world
bull Trafficcom is owned by NAVTEQ which gives us access to worldwide resources
bull NAVTEQTrafficcom is the only provider of one stop end-to-end traffic solutions to customers and commuters
bull NAVTEQ is the largest provider of in-vehicle mappingtraffic to automotive manufacturers
bull NAVTEQ was founded in 1985 and has approximately 3400 employees located in 144 offices and in 28 countries
bull Nokiarsquos acquisition of NAVTEQTrafficcom gives us the ability to leverage cell phone technology for traffic information
bull Nokia is the worldrsquos largest cell phone manufacturer
21 Copyright 2008 Trafficcom Inc
Copyright 2008 Trafficcom Inc22
A NAVTEQNOKIA CompanyA NAVTEQNOKIA CompanyA NAVTEQNOKIA CompanyA NAVTEQNOKIA Company Successful Public DataSuccessful Public DataSuccessful Public DataSuccessful Public Data
ServicesServicesServicesServices wwwtrafficcom
Copyright 2008 Trafficcom Inc5
NAVTEQ SensorsNAVTEQ Sensors
bull Lane-by-lane data
bull Data collected every 60 seconds
bull Lane by lane average speed volume
lane occupancy amp vehicle classification
bull Up to four vehicle classifications
minus Non-commercial
minus Single-unit commercial
minus Single-trailer commercial
minus Multi-trailer commercial
bull Technology
minus Solar Powered
minus Wireless Communications
minus Modular Components
minus Non-Intrusive
minus Covers All Lanes
minus High Reliability
Collection
NAVTEQ Sensor
Copyright 2008 Trafficcom Inc6
GPS DataGPS Data
Number of Probes (million)
0
10
20
30
40
50
2009 2010 2011 2012
Consumer Commercial
Points per Day (billion)
00
02
04
06
08
10
12
2009 2010 2011 2012
Consumer Commercial
NAVTEQ is uniquely positioned to source consumer probe data
minus Supplier to wireless carriers and car and device manufacturers
minus Nokia relationship
minus Map and traffic products
Collection
Copyright 2008 Trafficcom Inc7
Nokia PhonesNokia Phones
bull Two coordinated programs
bullContract with US Department of Transportation Caltrans and Univ of California
bullAdvanced technology development
bullSpecial focus on ensuring privacy
bullCommercial deployment
bullAlpha and beta tests in Q4 2008
bullCommercial launch in Q1 2009
Collection
Not all probes are created equal
Collection Comparison of GPS Probe DataComparison of GPS Probe Data
Com
mer
cial
Pro
be C
onsum
er
App
licatio
ns
Aut
omotiv
e
App
licatio
ns
Available today
Sequence of probes in
each report
High Volume
Consumer Driving
Patterns - Road Class
Consumer Driving
Patterns - Time-of-Day
Highly accurate position
(map-matching)
Advanced content
Copyright 2008 Trafficcom Inc 8
Copyright 2008 Trafficcom Inc9
San Diego Area Traffic MapSan Diego Area Traffic Map
Copyright 2008 Trafficcom Inc10
Los Angeles Area Traffic MapLos Angeles Area Traffic Map
Copyright 2008 Trafficcom Inc11
San Francisco Area Traffic MapSan Francisco Area Traffic Map
Copyright 2008 Trafficcom Inc12
Sacramento Area Traffic MapSacramento Area Traffic Map
PPrroocceessssiinngg HHTTTTMM ((HHiieerraarrcchhiiccaall TTrraavveell TTiimmee MMooddeell))
bull Incorporate all data sources
minus Fixed Sensors
minus Probe (fleet and GPS cell)
minus Probe Sequences (previous probe combined with current probe)
minus Incident Data
minus Historical Data
bull Optimizes calculation cycles
minus Data feed synchronization
bull Weighs data sources on a continuous basis
minus Distance decay
minus Time decay
bull Confidence calculation
13 Copyright 2008 Trafficcom Inc
Copyright 2008 Trafficcom Inc14
Sensor ManagerSensor Manager
Operations and Traffic Management
Stakeholder access to real-time digital sensor data
bull Region-wide Map
bull Individual Sensor Access
bull Lane-by-lane Data
bull Speed Volume and
Lane Occupancy
Delivery
Copyright 2008 Trafficcom Inc15
Incident and Event MonitorIncident and Event Monitor
bull Web-based tool
bull Incidents and events
bull Archived
Operations and Traffic Management
StakeholderBroadcasters access to incidents and events
Delivery
Copyright 2008 Trafficcom Inc16
Sensor Speed DisplaySensor Speed Display
bull Speed data
bull Aggregated by direction and lane type
bull View of individual lanes
bull Ability to see speeds below user selected threshold
Operations and Traffic Management
Agency access to real-time speed data by roadway and direction
Delivery
Copyright 2008 Trafficcom Inc17
Agency Planning and OperationsAgency Planning and Operations
bull Raw Data
minus 1 min data by lane
bull Historical data
bull Incidents amp events
bull Reports
bull Select Station
bull Date Range
minus Start Date
minus End Date
bull Aggregate Time
minus 24 hour
minus 1 hour
minus 15 minute
minus 5 minute
bull Format
minus HTML
minus Excel
Planning and Operations Agency access to archived sensor and incident traffic data
Delivery
Copyright 2008 Trafficcom Inc18
StakeholderStakeholder
Archived DataArchived Data -- ReportsReports bull Daily Agency and NAVTEQ Sensor Data Reports
minus 5-minute reports by lane
minus 15-minute reports aggregated by direction
minus 1-hour reports aggregated by direction
minus Data quality reports
bull Monthly Agency and NAVTEQ Sensor Data Reports
minus Traffic Monitoring Reports (HPMS Format)
minus Performance Measure Reports
bull Station Reports
minus Agency and NAVTEQ Station information in a single file
Delivery
Copyright 2008 Trafficcom Inc19
Tampa Bay 511 ExampleBay 511 Example
Home Page
Email Alerts
Flow Maps
Delivery
HHooww NNAAVVTTEEQQ CCaann HHeellpp
bull 511 Services Free or Customized
minus Interactive voice system
minus Web Site
minus Personalized routes and alerts
bull Traffic Data Services
minus Expand Sensor coverage
minus Expand Agency data andor fill gaps
minus Operate and maintain system
bull Data Management Systems
minus Real-time monitoring systems
minus Archive database
minus Data quality tools
bull License Incident and Probe Data
minus Support operations
minus Traveler information
minus 511 Services
20 Copyright 2008 Trafficcom Inc
NNAAVVTTEEQQ FFaasstt FFaaccttss
bull NAVTEQ creates digital maps and map content that power navigation and locationshybased services solutions around the world
bull Trafficcom is owned by NAVTEQ which gives us access to worldwide resources
bull NAVTEQTrafficcom is the only provider of one stop end-to-end traffic solutions to customers and commuters
bull NAVTEQ is the largest provider of in-vehicle mappingtraffic to automotive manufacturers
bull NAVTEQ was founded in 1985 and has approximately 3400 employees located in 144 offices and in 28 countries
bull Nokiarsquos acquisition of NAVTEQTrafficcom gives us the ability to leverage cell phone technology for traffic information
bull Nokia is the worldrsquos largest cell phone manufacturer
21 Copyright 2008 Trafficcom Inc
Copyright 2008 Trafficcom Inc22
A NAVTEQNOKIA CompanyA NAVTEQNOKIA CompanyA NAVTEQNOKIA CompanyA NAVTEQNOKIA Company Successful Public DataSuccessful Public DataSuccessful Public DataSuccessful Public Data
ServicesServicesServicesServices wwwtrafficcom
Copyright 2008 Trafficcom Inc6
GPS DataGPS Data
Number of Probes (million)
0
10
20
30
40
50
2009 2010 2011 2012
Consumer Commercial
Points per Day (billion)
00
02
04
06
08
10
12
2009 2010 2011 2012
Consumer Commercial
NAVTEQ is uniquely positioned to source consumer probe data
minus Supplier to wireless carriers and car and device manufacturers
minus Nokia relationship
minus Map and traffic products
Collection
Copyright 2008 Trafficcom Inc7
Nokia PhonesNokia Phones
bull Two coordinated programs
bullContract with US Department of Transportation Caltrans and Univ of California
bullAdvanced technology development
bullSpecial focus on ensuring privacy
bullCommercial deployment
bullAlpha and beta tests in Q4 2008
bullCommercial launch in Q1 2009
Collection
Not all probes are created equal
Collection Comparison of GPS Probe DataComparison of GPS Probe Data
Com
mer
cial
Pro
be C
onsum
er
App
licatio
ns
Aut
omotiv
e
App
licatio
ns
Available today
Sequence of probes in
each report
High Volume
Consumer Driving
Patterns - Road Class
Consumer Driving
Patterns - Time-of-Day
Highly accurate position
(map-matching)
Advanced content
Copyright 2008 Trafficcom Inc 8
Copyright 2008 Trafficcom Inc9
San Diego Area Traffic MapSan Diego Area Traffic Map
Copyright 2008 Trafficcom Inc10
Los Angeles Area Traffic MapLos Angeles Area Traffic Map
Copyright 2008 Trafficcom Inc11
San Francisco Area Traffic MapSan Francisco Area Traffic Map
Copyright 2008 Trafficcom Inc12
Sacramento Area Traffic MapSacramento Area Traffic Map
PPrroocceessssiinngg HHTTTTMM ((HHiieerraarrcchhiiccaall TTrraavveell TTiimmee MMooddeell))
bull Incorporate all data sources
minus Fixed Sensors
minus Probe (fleet and GPS cell)
minus Probe Sequences (previous probe combined with current probe)
minus Incident Data
minus Historical Data
bull Optimizes calculation cycles
minus Data feed synchronization
bull Weighs data sources on a continuous basis
minus Distance decay
minus Time decay
bull Confidence calculation
13 Copyright 2008 Trafficcom Inc
Copyright 2008 Trafficcom Inc14
Sensor ManagerSensor Manager
Operations and Traffic Management
Stakeholder access to real-time digital sensor data
bull Region-wide Map
bull Individual Sensor Access
bull Lane-by-lane Data
bull Speed Volume and
Lane Occupancy
Delivery
Copyright 2008 Trafficcom Inc15
Incident and Event MonitorIncident and Event Monitor
bull Web-based tool
bull Incidents and events
bull Archived
Operations and Traffic Management
StakeholderBroadcasters access to incidents and events
Delivery
Copyright 2008 Trafficcom Inc16
Sensor Speed DisplaySensor Speed Display
bull Speed data
bull Aggregated by direction and lane type
bull View of individual lanes
bull Ability to see speeds below user selected threshold
Operations and Traffic Management
Agency access to real-time speed data by roadway and direction
Delivery
Copyright 2008 Trafficcom Inc17
Agency Planning and OperationsAgency Planning and Operations
bull Raw Data
minus 1 min data by lane
bull Historical data
bull Incidents amp events
bull Reports
bull Select Station
bull Date Range
minus Start Date
minus End Date
bull Aggregate Time
minus 24 hour
minus 1 hour
minus 15 minute
minus 5 minute
bull Format
minus HTML
minus Excel
Planning and Operations Agency access to archived sensor and incident traffic data
Delivery
Copyright 2008 Trafficcom Inc18
StakeholderStakeholder
Archived DataArchived Data -- ReportsReports bull Daily Agency and NAVTEQ Sensor Data Reports
minus 5-minute reports by lane
minus 15-minute reports aggregated by direction
minus 1-hour reports aggregated by direction
minus Data quality reports
bull Monthly Agency and NAVTEQ Sensor Data Reports
minus Traffic Monitoring Reports (HPMS Format)
minus Performance Measure Reports
bull Station Reports
minus Agency and NAVTEQ Station information in a single file
Delivery
Copyright 2008 Trafficcom Inc19
Tampa Bay 511 ExampleBay 511 Example
Home Page
Email Alerts
Flow Maps
Delivery
HHooww NNAAVVTTEEQQ CCaann HHeellpp
bull 511 Services Free or Customized
minus Interactive voice system
minus Web Site
minus Personalized routes and alerts
bull Traffic Data Services
minus Expand Sensor coverage
minus Expand Agency data andor fill gaps
minus Operate and maintain system
bull Data Management Systems
minus Real-time monitoring systems
minus Archive database
minus Data quality tools
bull License Incident and Probe Data
minus Support operations
minus Traveler information
minus 511 Services
20 Copyright 2008 Trafficcom Inc
NNAAVVTTEEQQ FFaasstt FFaaccttss
bull NAVTEQ creates digital maps and map content that power navigation and locationshybased services solutions around the world
bull Trafficcom is owned by NAVTEQ which gives us access to worldwide resources
bull NAVTEQTrafficcom is the only provider of one stop end-to-end traffic solutions to customers and commuters
bull NAVTEQ is the largest provider of in-vehicle mappingtraffic to automotive manufacturers
bull NAVTEQ was founded in 1985 and has approximately 3400 employees located in 144 offices and in 28 countries
bull Nokiarsquos acquisition of NAVTEQTrafficcom gives us the ability to leverage cell phone technology for traffic information
bull Nokia is the worldrsquos largest cell phone manufacturer
21 Copyright 2008 Trafficcom Inc
Copyright 2008 Trafficcom Inc22
A NAVTEQNOKIA CompanyA NAVTEQNOKIA CompanyA NAVTEQNOKIA CompanyA NAVTEQNOKIA Company Successful Public DataSuccessful Public DataSuccessful Public DataSuccessful Public Data
ServicesServicesServicesServices wwwtrafficcom
Copyright 2008 Trafficcom Inc7
Nokia PhonesNokia Phones
bull Two coordinated programs
bullContract with US Department of Transportation Caltrans and Univ of California
bullAdvanced technology development
bullSpecial focus on ensuring privacy
bullCommercial deployment
bullAlpha and beta tests in Q4 2008
bullCommercial launch in Q1 2009
Collection
Not all probes are created equal
Collection Comparison of GPS Probe DataComparison of GPS Probe Data
Com
mer
cial
Pro
be C
onsum
er
App
licatio
ns
Aut
omotiv
e
App
licatio
ns
Available today
Sequence of probes in
each report
High Volume
Consumer Driving
Patterns - Road Class
Consumer Driving
Patterns - Time-of-Day
Highly accurate position
(map-matching)
Advanced content
Copyright 2008 Trafficcom Inc 8
Copyright 2008 Trafficcom Inc9
San Diego Area Traffic MapSan Diego Area Traffic Map
Copyright 2008 Trafficcom Inc10
Los Angeles Area Traffic MapLos Angeles Area Traffic Map
Copyright 2008 Trafficcom Inc11
San Francisco Area Traffic MapSan Francisco Area Traffic Map
Copyright 2008 Trafficcom Inc12
Sacramento Area Traffic MapSacramento Area Traffic Map
PPrroocceessssiinngg HHTTTTMM ((HHiieerraarrcchhiiccaall TTrraavveell TTiimmee MMooddeell))
bull Incorporate all data sources
minus Fixed Sensors
minus Probe (fleet and GPS cell)
minus Probe Sequences (previous probe combined with current probe)
minus Incident Data
minus Historical Data
bull Optimizes calculation cycles
minus Data feed synchronization
bull Weighs data sources on a continuous basis
minus Distance decay
minus Time decay
bull Confidence calculation
13 Copyright 2008 Trafficcom Inc
Copyright 2008 Trafficcom Inc14
Sensor ManagerSensor Manager
Operations and Traffic Management
Stakeholder access to real-time digital sensor data
bull Region-wide Map
bull Individual Sensor Access
bull Lane-by-lane Data
bull Speed Volume and
Lane Occupancy
Delivery
Copyright 2008 Trafficcom Inc15
Incident and Event MonitorIncident and Event Monitor
bull Web-based tool
bull Incidents and events
bull Archived
Operations and Traffic Management
StakeholderBroadcasters access to incidents and events
Delivery
Copyright 2008 Trafficcom Inc16
Sensor Speed DisplaySensor Speed Display
bull Speed data
bull Aggregated by direction and lane type
bull View of individual lanes
bull Ability to see speeds below user selected threshold
Operations and Traffic Management
Agency access to real-time speed data by roadway and direction
Delivery
Copyright 2008 Trafficcom Inc17
Agency Planning and OperationsAgency Planning and Operations
bull Raw Data
minus 1 min data by lane
bull Historical data
bull Incidents amp events
bull Reports
bull Select Station
bull Date Range
minus Start Date
minus End Date
bull Aggregate Time
minus 24 hour
minus 1 hour
minus 15 minute
minus 5 minute
bull Format
minus HTML
minus Excel
Planning and Operations Agency access to archived sensor and incident traffic data
Delivery
Copyright 2008 Trafficcom Inc18
StakeholderStakeholder
Archived DataArchived Data -- ReportsReports bull Daily Agency and NAVTEQ Sensor Data Reports
minus 5-minute reports by lane
minus 15-minute reports aggregated by direction
minus 1-hour reports aggregated by direction
minus Data quality reports
bull Monthly Agency and NAVTEQ Sensor Data Reports
minus Traffic Monitoring Reports (HPMS Format)
minus Performance Measure Reports
bull Station Reports
minus Agency and NAVTEQ Station information in a single file
Delivery
Copyright 2008 Trafficcom Inc19
Tampa Bay 511 ExampleBay 511 Example
Home Page
Email Alerts
Flow Maps
Delivery
HHooww NNAAVVTTEEQQ CCaann HHeellpp
bull 511 Services Free or Customized
minus Interactive voice system
minus Web Site
minus Personalized routes and alerts
bull Traffic Data Services
minus Expand Sensor coverage
minus Expand Agency data andor fill gaps
minus Operate and maintain system
bull Data Management Systems
minus Real-time monitoring systems
minus Archive database
minus Data quality tools
bull License Incident and Probe Data
minus Support operations
minus Traveler information
minus 511 Services
20 Copyright 2008 Trafficcom Inc
NNAAVVTTEEQQ FFaasstt FFaaccttss
bull NAVTEQ creates digital maps and map content that power navigation and locationshybased services solutions around the world
bull Trafficcom is owned by NAVTEQ which gives us access to worldwide resources
bull NAVTEQTrafficcom is the only provider of one stop end-to-end traffic solutions to customers and commuters
bull NAVTEQ is the largest provider of in-vehicle mappingtraffic to automotive manufacturers
bull NAVTEQ was founded in 1985 and has approximately 3400 employees located in 144 offices and in 28 countries
bull Nokiarsquos acquisition of NAVTEQTrafficcom gives us the ability to leverage cell phone technology for traffic information
bull Nokia is the worldrsquos largest cell phone manufacturer
21 Copyright 2008 Trafficcom Inc
Copyright 2008 Trafficcom Inc22
A NAVTEQNOKIA CompanyA NAVTEQNOKIA CompanyA NAVTEQNOKIA CompanyA NAVTEQNOKIA Company Successful Public DataSuccessful Public DataSuccessful Public DataSuccessful Public Data
ServicesServicesServicesServices wwwtrafficcom
Not all probes are created equal
Collection Comparison of GPS Probe DataComparison of GPS Probe Data
Com
mer
cial
Pro
be C
onsum
er
App
licatio
ns
Aut
omotiv
e
App
licatio
ns
Available today
Sequence of probes in
each report
High Volume
Consumer Driving
Patterns - Road Class
Consumer Driving
Patterns - Time-of-Day
Highly accurate position
(map-matching)
Advanced content
Copyright 2008 Trafficcom Inc 8
Copyright 2008 Trafficcom Inc9
San Diego Area Traffic MapSan Diego Area Traffic Map
Copyright 2008 Trafficcom Inc10
Los Angeles Area Traffic MapLos Angeles Area Traffic Map
Copyright 2008 Trafficcom Inc11
San Francisco Area Traffic MapSan Francisco Area Traffic Map
Copyright 2008 Trafficcom Inc12
Sacramento Area Traffic MapSacramento Area Traffic Map
PPrroocceessssiinngg HHTTTTMM ((HHiieerraarrcchhiiccaall TTrraavveell TTiimmee MMooddeell))
bull Incorporate all data sources
minus Fixed Sensors
minus Probe (fleet and GPS cell)
minus Probe Sequences (previous probe combined with current probe)
minus Incident Data
minus Historical Data
bull Optimizes calculation cycles
minus Data feed synchronization
bull Weighs data sources on a continuous basis
minus Distance decay
minus Time decay
bull Confidence calculation
13 Copyright 2008 Trafficcom Inc
Copyright 2008 Trafficcom Inc14
Sensor ManagerSensor Manager
Operations and Traffic Management
Stakeholder access to real-time digital sensor data
bull Region-wide Map
bull Individual Sensor Access
bull Lane-by-lane Data
bull Speed Volume and
Lane Occupancy
Delivery
Copyright 2008 Trafficcom Inc15
Incident and Event MonitorIncident and Event Monitor
bull Web-based tool
bull Incidents and events
bull Archived
Operations and Traffic Management
StakeholderBroadcasters access to incidents and events
Delivery
Copyright 2008 Trafficcom Inc16
Sensor Speed DisplaySensor Speed Display
bull Speed data
bull Aggregated by direction and lane type
bull View of individual lanes
bull Ability to see speeds below user selected threshold
Operations and Traffic Management
Agency access to real-time speed data by roadway and direction
Delivery
Copyright 2008 Trafficcom Inc17
Agency Planning and OperationsAgency Planning and Operations
bull Raw Data
minus 1 min data by lane
bull Historical data
bull Incidents amp events
bull Reports
bull Select Station
bull Date Range
minus Start Date
minus End Date
bull Aggregate Time
minus 24 hour
minus 1 hour
minus 15 minute
minus 5 minute
bull Format
minus HTML
minus Excel
Planning and Operations Agency access to archived sensor and incident traffic data
Delivery
Copyright 2008 Trafficcom Inc18
StakeholderStakeholder
Archived DataArchived Data -- ReportsReports bull Daily Agency and NAVTEQ Sensor Data Reports
minus 5-minute reports by lane
minus 15-minute reports aggregated by direction
minus 1-hour reports aggregated by direction
minus Data quality reports
bull Monthly Agency and NAVTEQ Sensor Data Reports
minus Traffic Monitoring Reports (HPMS Format)
minus Performance Measure Reports
bull Station Reports
minus Agency and NAVTEQ Station information in a single file
Delivery
Copyright 2008 Trafficcom Inc19
Tampa Bay 511 ExampleBay 511 Example
Home Page
Email Alerts
Flow Maps
Delivery
HHooww NNAAVVTTEEQQ CCaann HHeellpp
bull 511 Services Free or Customized
minus Interactive voice system
minus Web Site
minus Personalized routes and alerts
bull Traffic Data Services
minus Expand Sensor coverage
minus Expand Agency data andor fill gaps
minus Operate and maintain system
bull Data Management Systems
minus Real-time monitoring systems
minus Archive database
minus Data quality tools
bull License Incident and Probe Data
minus Support operations
minus Traveler information
minus 511 Services
20 Copyright 2008 Trafficcom Inc
NNAAVVTTEEQQ FFaasstt FFaaccttss
bull NAVTEQ creates digital maps and map content that power navigation and locationshybased services solutions around the world
bull Trafficcom is owned by NAVTEQ which gives us access to worldwide resources
bull NAVTEQTrafficcom is the only provider of one stop end-to-end traffic solutions to customers and commuters
bull NAVTEQ is the largest provider of in-vehicle mappingtraffic to automotive manufacturers
bull NAVTEQ was founded in 1985 and has approximately 3400 employees located in 144 offices and in 28 countries
bull Nokiarsquos acquisition of NAVTEQTrafficcom gives us the ability to leverage cell phone technology for traffic information
bull Nokia is the worldrsquos largest cell phone manufacturer
21 Copyright 2008 Trafficcom Inc
Copyright 2008 Trafficcom Inc22
A NAVTEQNOKIA CompanyA NAVTEQNOKIA CompanyA NAVTEQNOKIA CompanyA NAVTEQNOKIA Company Successful Public DataSuccessful Public DataSuccessful Public DataSuccessful Public Data
ServicesServicesServicesServices wwwtrafficcom
Copyright 2008 Trafficcom Inc9
San Diego Area Traffic MapSan Diego Area Traffic Map
Copyright 2008 Trafficcom Inc10
Los Angeles Area Traffic MapLos Angeles Area Traffic Map
Copyright 2008 Trafficcom Inc11
San Francisco Area Traffic MapSan Francisco Area Traffic Map
Copyright 2008 Trafficcom Inc12
Sacramento Area Traffic MapSacramento Area Traffic Map
PPrroocceessssiinngg HHTTTTMM ((HHiieerraarrcchhiiccaall TTrraavveell TTiimmee MMooddeell))
bull Incorporate all data sources
minus Fixed Sensors
minus Probe (fleet and GPS cell)
minus Probe Sequences (previous probe combined with current probe)
minus Incident Data
minus Historical Data
bull Optimizes calculation cycles
minus Data feed synchronization
bull Weighs data sources on a continuous basis
minus Distance decay
minus Time decay
bull Confidence calculation
13 Copyright 2008 Trafficcom Inc
Copyright 2008 Trafficcom Inc14
Sensor ManagerSensor Manager
Operations and Traffic Management
Stakeholder access to real-time digital sensor data
bull Region-wide Map
bull Individual Sensor Access
bull Lane-by-lane Data
bull Speed Volume and
Lane Occupancy
Delivery
Copyright 2008 Trafficcom Inc15
Incident and Event MonitorIncident and Event Monitor
bull Web-based tool
bull Incidents and events
bull Archived
Operations and Traffic Management
StakeholderBroadcasters access to incidents and events
Delivery
Copyright 2008 Trafficcom Inc16
Sensor Speed DisplaySensor Speed Display
bull Speed data
bull Aggregated by direction and lane type
bull View of individual lanes
bull Ability to see speeds below user selected threshold
Operations and Traffic Management
Agency access to real-time speed data by roadway and direction
Delivery
Copyright 2008 Trafficcom Inc17
Agency Planning and OperationsAgency Planning and Operations
bull Raw Data
minus 1 min data by lane
bull Historical data
bull Incidents amp events
bull Reports
bull Select Station
bull Date Range
minus Start Date
minus End Date
bull Aggregate Time
minus 24 hour
minus 1 hour
minus 15 minute
minus 5 minute
bull Format
minus HTML
minus Excel
Planning and Operations Agency access to archived sensor and incident traffic data
Delivery
Copyright 2008 Trafficcom Inc18
StakeholderStakeholder
Archived DataArchived Data -- ReportsReports bull Daily Agency and NAVTEQ Sensor Data Reports
minus 5-minute reports by lane
minus 15-minute reports aggregated by direction
minus 1-hour reports aggregated by direction
minus Data quality reports
bull Monthly Agency and NAVTEQ Sensor Data Reports
minus Traffic Monitoring Reports (HPMS Format)
minus Performance Measure Reports
bull Station Reports
minus Agency and NAVTEQ Station information in a single file
Delivery
Copyright 2008 Trafficcom Inc19
Tampa Bay 511 ExampleBay 511 Example
Home Page
Email Alerts
Flow Maps
Delivery
HHooww NNAAVVTTEEQQ CCaann HHeellpp
bull 511 Services Free or Customized
minus Interactive voice system
minus Web Site
minus Personalized routes and alerts
bull Traffic Data Services
minus Expand Sensor coverage
minus Expand Agency data andor fill gaps
minus Operate and maintain system
bull Data Management Systems
minus Real-time monitoring systems
minus Archive database
minus Data quality tools
bull License Incident and Probe Data
minus Support operations
minus Traveler information
minus 511 Services
20 Copyright 2008 Trafficcom Inc
NNAAVVTTEEQQ FFaasstt FFaaccttss
bull NAVTEQ creates digital maps and map content that power navigation and locationshybased services solutions around the world
bull Trafficcom is owned by NAVTEQ which gives us access to worldwide resources
bull NAVTEQTrafficcom is the only provider of one stop end-to-end traffic solutions to customers and commuters
bull NAVTEQ is the largest provider of in-vehicle mappingtraffic to automotive manufacturers
bull NAVTEQ was founded in 1985 and has approximately 3400 employees located in 144 offices and in 28 countries
bull Nokiarsquos acquisition of NAVTEQTrafficcom gives us the ability to leverage cell phone technology for traffic information
bull Nokia is the worldrsquos largest cell phone manufacturer
21 Copyright 2008 Trafficcom Inc
Copyright 2008 Trafficcom Inc22
A NAVTEQNOKIA CompanyA NAVTEQNOKIA CompanyA NAVTEQNOKIA CompanyA NAVTEQNOKIA Company Successful Public DataSuccessful Public DataSuccessful Public DataSuccessful Public Data
ServicesServicesServicesServices wwwtrafficcom
Copyright 2008 Trafficcom Inc10
Los Angeles Area Traffic MapLos Angeles Area Traffic Map
Copyright 2008 Trafficcom Inc11
San Francisco Area Traffic MapSan Francisco Area Traffic Map
Copyright 2008 Trafficcom Inc12
Sacramento Area Traffic MapSacramento Area Traffic Map
PPrroocceessssiinngg HHTTTTMM ((HHiieerraarrcchhiiccaall TTrraavveell TTiimmee MMooddeell))
bull Incorporate all data sources
minus Fixed Sensors
minus Probe (fleet and GPS cell)
minus Probe Sequences (previous probe combined with current probe)
minus Incident Data
minus Historical Data
bull Optimizes calculation cycles
minus Data feed synchronization
bull Weighs data sources on a continuous basis
minus Distance decay
minus Time decay
bull Confidence calculation
13 Copyright 2008 Trafficcom Inc
Copyright 2008 Trafficcom Inc14
Sensor ManagerSensor Manager
Operations and Traffic Management
Stakeholder access to real-time digital sensor data
bull Region-wide Map
bull Individual Sensor Access
bull Lane-by-lane Data
bull Speed Volume and
Lane Occupancy
Delivery
Copyright 2008 Trafficcom Inc15
Incident and Event MonitorIncident and Event Monitor
bull Web-based tool
bull Incidents and events
bull Archived
Operations and Traffic Management
StakeholderBroadcasters access to incidents and events
Delivery
Copyright 2008 Trafficcom Inc16
Sensor Speed DisplaySensor Speed Display
bull Speed data
bull Aggregated by direction and lane type
bull View of individual lanes
bull Ability to see speeds below user selected threshold
Operations and Traffic Management
Agency access to real-time speed data by roadway and direction
Delivery
Copyright 2008 Trafficcom Inc17
Agency Planning and OperationsAgency Planning and Operations
bull Raw Data
minus 1 min data by lane
bull Historical data
bull Incidents amp events
bull Reports
bull Select Station
bull Date Range
minus Start Date
minus End Date
bull Aggregate Time
minus 24 hour
minus 1 hour
minus 15 minute
minus 5 minute
bull Format
minus HTML
minus Excel
Planning and Operations Agency access to archived sensor and incident traffic data
Delivery
Copyright 2008 Trafficcom Inc18
StakeholderStakeholder
Archived DataArchived Data -- ReportsReports bull Daily Agency and NAVTEQ Sensor Data Reports
minus 5-minute reports by lane
minus 15-minute reports aggregated by direction
minus 1-hour reports aggregated by direction
minus Data quality reports
bull Monthly Agency and NAVTEQ Sensor Data Reports
minus Traffic Monitoring Reports (HPMS Format)
minus Performance Measure Reports
bull Station Reports
minus Agency and NAVTEQ Station information in a single file
Delivery
Copyright 2008 Trafficcom Inc19
Tampa Bay 511 ExampleBay 511 Example
Home Page
Email Alerts
Flow Maps
Delivery
HHooww NNAAVVTTEEQQ CCaann HHeellpp
bull 511 Services Free or Customized
minus Interactive voice system
minus Web Site
minus Personalized routes and alerts
bull Traffic Data Services
minus Expand Sensor coverage
minus Expand Agency data andor fill gaps
minus Operate and maintain system
bull Data Management Systems
minus Real-time monitoring systems
minus Archive database
minus Data quality tools
bull License Incident and Probe Data
minus Support operations
minus Traveler information
minus 511 Services
20 Copyright 2008 Trafficcom Inc
NNAAVVTTEEQQ FFaasstt FFaaccttss
bull NAVTEQ creates digital maps and map content that power navigation and locationshybased services solutions around the world
bull Trafficcom is owned by NAVTEQ which gives us access to worldwide resources
bull NAVTEQTrafficcom is the only provider of one stop end-to-end traffic solutions to customers and commuters
bull NAVTEQ is the largest provider of in-vehicle mappingtraffic to automotive manufacturers
bull NAVTEQ was founded in 1985 and has approximately 3400 employees located in 144 offices and in 28 countries
bull Nokiarsquos acquisition of NAVTEQTrafficcom gives us the ability to leverage cell phone technology for traffic information
bull Nokia is the worldrsquos largest cell phone manufacturer
21 Copyright 2008 Trafficcom Inc
Copyright 2008 Trafficcom Inc22
A NAVTEQNOKIA CompanyA NAVTEQNOKIA CompanyA NAVTEQNOKIA CompanyA NAVTEQNOKIA Company Successful Public DataSuccessful Public DataSuccessful Public DataSuccessful Public Data
ServicesServicesServicesServices wwwtrafficcom
Copyright 2008 Trafficcom Inc11
San Francisco Area Traffic MapSan Francisco Area Traffic Map
Copyright 2008 Trafficcom Inc12
Sacramento Area Traffic MapSacramento Area Traffic Map
PPrroocceessssiinngg HHTTTTMM ((HHiieerraarrcchhiiccaall TTrraavveell TTiimmee MMooddeell))
bull Incorporate all data sources
minus Fixed Sensors
minus Probe (fleet and GPS cell)
minus Probe Sequences (previous probe combined with current probe)
minus Incident Data
minus Historical Data
bull Optimizes calculation cycles
minus Data feed synchronization
bull Weighs data sources on a continuous basis
minus Distance decay
minus Time decay
bull Confidence calculation
13 Copyright 2008 Trafficcom Inc
Copyright 2008 Trafficcom Inc14
Sensor ManagerSensor Manager
Operations and Traffic Management
Stakeholder access to real-time digital sensor data
bull Region-wide Map
bull Individual Sensor Access
bull Lane-by-lane Data
bull Speed Volume and
Lane Occupancy
Delivery
Copyright 2008 Trafficcom Inc15
Incident and Event MonitorIncident and Event Monitor
bull Web-based tool
bull Incidents and events
bull Archived
Operations and Traffic Management
StakeholderBroadcasters access to incidents and events
Delivery
Copyright 2008 Trafficcom Inc16
Sensor Speed DisplaySensor Speed Display
bull Speed data
bull Aggregated by direction and lane type
bull View of individual lanes
bull Ability to see speeds below user selected threshold
Operations and Traffic Management
Agency access to real-time speed data by roadway and direction
Delivery
Copyright 2008 Trafficcom Inc17
Agency Planning and OperationsAgency Planning and Operations
bull Raw Data
minus 1 min data by lane
bull Historical data
bull Incidents amp events
bull Reports
bull Select Station
bull Date Range
minus Start Date
minus End Date
bull Aggregate Time
minus 24 hour
minus 1 hour
minus 15 minute
minus 5 minute
bull Format
minus HTML
minus Excel
Planning and Operations Agency access to archived sensor and incident traffic data
Delivery
Copyright 2008 Trafficcom Inc18
StakeholderStakeholder
Archived DataArchived Data -- ReportsReports bull Daily Agency and NAVTEQ Sensor Data Reports
minus 5-minute reports by lane
minus 15-minute reports aggregated by direction
minus 1-hour reports aggregated by direction
minus Data quality reports
bull Monthly Agency and NAVTEQ Sensor Data Reports
minus Traffic Monitoring Reports (HPMS Format)
minus Performance Measure Reports
bull Station Reports
minus Agency and NAVTEQ Station information in a single file
Delivery
Copyright 2008 Trafficcom Inc19
Tampa Bay 511 ExampleBay 511 Example
Home Page
Email Alerts
Flow Maps
Delivery
HHooww NNAAVVTTEEQQ CCaann HHeellpp
bull 511 Services Free or Customized
minus Interactive voice system
minus Web Site
minus Personalized routes and alerts
bull Traffic Data Services
minus Expand Sensor coverage
minus Expand Agency data andor fill gaps
minus Operate and maintain system
bull Data Management Systems
minus Real-time monitoring systems
minus Archive database
minus Data quality tools
bull License Incident and Probe Data
minus Support operations
minus Traveler information
minus 511 Services
20 Copyright 2008 Trafficcom Inc
NNAAVVTTEEQQ FFaasstt FFaaccttss
bull NAVTEQ creates digital maps and map content that power navigation and locationshybased services solutions around the world
bull Trafficcom is owned by NAVTEQ which gives us access to worldwide resources
bull NAVTEQTrafficcom is the only provider of one stop end-to-end traffic solutions to customers and commuters
bull NAVTEQ is the largest provider of in-vehicle mappingtraffic to automotive manufacturers
bull NAVTEQ was founded in 1985 and has approximately 3400 employees located in 144 offices and in 28 countries
bull Nokiarsquos acquisition of NAVTEQTrafficcom gives us the ability to leverage cell phone technology for traffic information
bull Nokia is the worldrsquos largest cell phone manufacturer
21 Copyright 2008 Trafficcom Inc
Copyright 2008 Trafficcom Inc22
A NAVTEQNOKIA CompanyA NAVTEQNOKIA CompanyA NAVTEQNOKIA CompanyA NAVTEQNOKIA Company Successful Public DataSuccessful Public DataSuccessful Public DataSuccessful Public Data
ServicesServicesServicesServices wwwtrafficcom
Copyright 2008 Trafficcom Inc12
Sacramento Area Traffic MapSacramento Area Traffic Map
PPrroocceessssiinngg HHTTTTMM ((HHiieerraarrcchhiiccaall TTrraavveell TTiimmee MMooddeell))
bull Incorporate all data sources
minus Fixed Sensors
minus Probe (fleet and GPS cell)
minus Probe Sequences (previous probe combined with current probe)
minus Incident Data
minus Historical Data
bull Optimizes calculation cycles
minus Data feed synchronization
bull Weighs data sources on a continuous basis
minus Distance decay
minus Time decay
bull Confidence calculation
13 Copyright 2008 Trafficcom Inc
Copyright 2008 Trafficcom Inc14
Sensor ManagerSensor Manager
Operations and Traffic Management
Stakeholder access to real-time digital sensor data
bull Region-wide Map
bull Individual Sensor Access
bull Lane-by-lane Data
bull Speed Volume and
Lane Occupancy
Delivery
Copyright 2008 Trafficcom Inc15
Incident and Event MonitorIncident and Event Monitor
bull Web-based tool
bull Incidents and events
bull Archived
Operations and Traffic Management
StakeholderBroadcasters access to incidents and events
Delivery
Copyright 2008 Trafficcom Inc16
Sensor Speed DisplaySensor Speed Display
bull Speed data
bull Aggregated by direction and lane type
bull View of individual lanes
bull Ability to see speeds below user selected threshold
Operations and Traffic Management
Agency access to real-time speed data by roadway and direction
Delivery
Copyright 2008 Trafficcom Inc17
Agency Planning and OperationsAgency Planning and Operations
bull Raw Data
minus 1 min data by lane
bull Historical data
bull Incidents amp events
bull Reports
bull Select Station
bull Date Range
minus Start Date
minus End Date
bull Aggregate Time
minus 24 hour
minus 1 hour
minus 15 minute
minus 5 minute
bull Format
minus HTML
minus Excel
Planning and Operations Agency access to archived sensor and incident traffic data
Delivery
Copyright 2008 Trafficcom Inc18
StakeholderStakeholder
Archived DataArchived Data -- ReportsReports bull Daily Agency and NAVTEQ Sensor Data Reports
minus 5-minute reports by lane
minus 15-minute reports aggregated by direction
minus 1-hour reports aggregated by direction
minus Data quality reports
bull Monthly Agency and NAVTEQ Sensor Data Reports
minus Traffic Monitoring Reports (HPMS Format)
minus Performance Measure Reports
bull Station Reports
minus Agency and NAVTEQ Station information in a single file
Delivery
Copyright 2008 Trafficcom Inc19
Tampa Bay 511 ExampleBay 511 Example
Home Page
Email Alerts
Flow Maps
Delivery
HHooww NNAAVVTTEEQQ CCaann HHeellpp
bull 511 Services Free or Customized
minus Interactive voice system
minus Web Site
minus Personalized routes and alerts
bull Traffic Data Services
minus Expand Sensor coverage
minus Expand Agency data andor fill gaps
minus Operate and maintain system
bull Data Management Systems
minus Real-time monitoring systems
minus Archive database
minus Data quality tools
bull License Incident and Probe Data
minus Support operations
minus Traveler information
minus 511 Services
20 Copyright 2008 Trafficcom Inc
NNAAVVTTEEQQ FFaasstt FFaaccttss
bull NAVTEQ creates digital maps and map content that power navigation and locationshybased services solutions around the world
bull Trafficcom is owned by NAVTEQ which gives us access to worldwide resources
bull NAVTEQTrafficcom is the only provider of one stop end-to-end traffic solutions to customers and commuters
bull NAVTEQ is the largest provider of in-vehicle mappingtraffic to automotive manufacturers
bull NAVTEQ was founded in 1985 and has approximately 3400 employees located in 144 offices and in 28 countries
bull Nokiarsquos acquisition of NAVTEQTrafficcom gives us the ability to leverage cell phone technology for traffic information
bull Nokia is the worldrsquos largest cell phone manufacturer
21 Copyright 2008 Trafficcom Inc
Copyright 2008 Trafficcom Inc22
A NAVTEQNOKIA CompanyA NAVTEQNOKIA CompanyA NAVTEQNOKIA CompanyA NAVTEQNOKIA Company Successful Public DataSuccessful Public DataSuccessful Public DataSuccessful Public Data
ServicesServicesServicesServices wwwtrafficcom
PPrroocceessssiinngg HHTTTTMM ((HHiieerraarrcchhiiccaall TTrraavveell TTiimmee MMooddeell))
bull Incorporate all data sources
minus Fixed Sensors
minus Probe (fleet and GPS cell)
minus Probe Sequences (previous probe combined with current probe)
minus Incident Data
minus Historical Data
bull Optimizes calculation cycles
minus Data feed synchronization
bull Weighs data sources on a continuous basis
minus Distance decay
minus Time decay
bull Confidence calculation
13 Copyright 2008 Trafficcom Inc
Copyright 2008 Trafficcom Inc14
Sensor ManagerSensor Manager
Operations and Traffic Management
Stakeholder access to real-time digital sensor data
bull Region-wide Map
bull Individual Sensor Access
bull Lane-by-lane Data
bull Speed Volume and
Lane Occupancy
Delivery
Copyright 2008 Trafficcom Inc15
Incident and Event MonitorIncident and Event Monitor
bull Web-based tool
bull Incidents and events
bull Archived
Operations and Traffic Management
StakeholderBroadcasters access to incidents and events
Delivery
Copyright 2008 Trafficcom Inc16
Sensor Speed DisplaySensor Speed Display
bull Speed data
bull Aggregated by direction and lane type
bull View of individual lanes
bull Ability to see speeds below user selected threshold
Operations and Traffic Management
Agency access to real-time speed data by roadway and direction
Delivery
Copyright 2008 Trafficcom Inc17
Agency Planning and OperationsAgency Planning and Operations
bull Raw Data
minus 1 min data by lane
bull Historical data
bull Incidents amp events
bull Reports
bull Select Station
bull Date Range
minus Start Date
minus End Date
bull Aggregate Time
minus 24 hour
minus 1 hour
minus 15 minute
minus 5 minute
bull Format
minus HTML
minus Excel
Planning and Operations Agency access to archived sensor and incident traffic data
Delivery
Copyright 2008 Trafficcom Inc18
StakeholderStakeholder
Archived DataArchived Data -- ReportsReports bull Daily Agency and NAVTEQ Sensor Data Reports
minus 5-minute reports by lane
minus 15-minute reports aggregated by direction
minus 1-hour reports aggregated by direction
minus Data quality reports
bull Monthly Agency and NAVTEQ Sensor Data Reports
minus Traffic Monitoring Reports (HPMS Format)
minus Performance Measure Reports
bull Station Reports
minus Agency and NAVTEQ Station information in a single file
Delivery
Copyright 2008 Trafficcom Inc19
Tampa Bay 511 ExampleBay 511 Example
Home Page
Email Alerts
Flow Maps
Delivery
HHooww NNAAVVTTEEQQ CCaann HHeellpp
bull 511 Services Free or Customized
minus Interactive voice system
minus Web Site
minus Personalized routes and alerts
bull Traffic Data Services
minus Expand Sensor coverage
minus Expand Agency data andor fill gaps
minus Operate and maintain system
bull Data Management Systems
minus Real-time monitoring systems
minus Archive database
minus Data quality tools
bull License Incident and Probe Data
minus Support operations
minus Traveler information
minus 511 Services
20 Copyright 2008 Trafficcom Inc
NNAAVVTTEEQQ FFaasstt FFaaccttss
bull NAVTEQ creates digital maps and map content that power navigation and locationshybased services solutions around the world
bull Trafficcom is owned by NAVTEQ which gives us access to worldwide resources
bull NAVTEQTrafficcom is the only provider of one stop end-to-end traffic solutions to customers and commuters
bull NAVTEQ is the largest provider of in-vehicle mappingtraffic to automotive manufacturers
bull NAVTEQ was founded in 1985 and has approximately 3400 employees located in 144 offices and in 28 countries
bull Nokiarsquos acquisition of NAVTEQTrafficcom gives us the ability to leverage cell phone technology for traffic information
bull Nokia is the worldrsquos largest cell phone manufacturer
21 Copyright 2008 Trafficcom Inc
Copyright 2008 Trafficcom Inc22
A NAVTEQNOKIA CompanyA NAVTEQNOKIA CompanyA NAVTEQNOKIA CompanyA NAVTEQNOKIA Company Successful Public DataSuccessful Public DataSuccessful Public DataSuccessful Public Data
ServicesServicesServicesServices wwwtrafficcom
Copyright 2008 Trafficcom Inc14
Sensor ManagerSensor Manager
Operations and Traffic Management
Stakeholder access to real-time digital sensor data
bull Region-wide Map
bull Individual Sensor Access
bull Lane-by-lane Data
bull Speed Volume and
Lane Occupancy
Delivery
Copyright 2008 Trafficcom Inc15
Incident and Event MonitorIncident and Event Monitor
bull Web-based tool
bull Incidents and events
bull Archived
Operations and Traffic Management
StakeholderBroadcasters access to incidents and events
Delivery
Copyright 2008 Trafficcom Inc16
Sensor Speed DisplaySensor Speed Display
bull Speed data
bull Aggregated by direction and lane type
bull View of individual lanes
bull Ability to see speeds below user selected threshold
Operations and Traffic Management
Agency access to real-time speed data by roadway and direction
Delivery
Copyright 2008 Trafficcom Inc17
Agency Planning and OperationsAgency Planning and Operations
bull Raw Data
minus 1 min data by lane
bull Historical data
bull Incidents amp events
bull Reports
bull Select Station
bull Date Range
minus Start Date
minus End Date
bull Aggregate Time
minus 24 hour
minus 1 hour
minus 15 minute
minus 5 minute
bull Format
minus HTML
minus Excel
Planning and Operations Agency access to archived sensor and incident traffic data
Delivery
Copyright 2008 Trafficcom Inc18
StakeholderStakeholder
Archived DataArchived Data -- ReportsReports bull Daily Agency and NAVTEQ Sensor Data Reports
minus 5-minute reports by lane
minus 15-minute reports aggregated by direction
minus 1-hour reports aggregated by direction
minus Data quality reports
bull Monthly Agency and NAVTEQ Sensor Data Reports
minus Traffic Monitoring Reports (HPMS Format)
minus Performance Measure Reports
bull Station Reports
minus Agency and NAVTEQ Station information in a single file
Delivery
Copyright 2008 Trafficcom Inc19
Tampa Bay 511 ExampleBay 511 Example
Home Page
Email Alerts
Flow Maps
Delivery
HHooww NNAAVVTTEEQQ CCaann HHeellpp
bull 511 Services Free or Customized
minus Interactive voice system
minus Web Site
minus Personalized routes and alerts
bull Traffic Data Services
minus Expand Sensor coverage
minus Expand Agency data andor fill gaps
minus Operate and maintain system
bull Data Management Systems
minus Real-time monitoring systems
minus Archive database
minus Data quality tools
bull License Incident and Probe Data
minus Support operations
minus Traveler information
minus 511 Services
20 Copyright 2008 Trafficcom Inc
NNAAVVTTEEQQ FFaasstt FFaaccttss
bull NAVTEQ creates digital maps and map content that power navigation and locationshybased services solutions around the world
bull Trafficcom is owned by NAVTEQ which gives us access to worldwide resources
bull NAVTEQTrafficcom is the only provider of one stop end-to-end traffic solutions to customers and commuters
bull NAVTEQ is the largest provider of in-vehicle mappingtraffic to automotive manufacturers
bull NAVTEQ was founded in 1985 and has approximately 3400 employees located in 144 offices and in 28 countries
bull Nokiarsquos acquisition of NAVTEQTrafficcom gives us the ability to leverage cell phone technology for traffic information
bull Nokia is the worldrsquos largest cell phone manufacturer
21 Copyright 2008 Trafficcom Inc
Copyright 2008 Trafficcom Inc22
A NAVTEQNOKIA CompanyA NAVTEQNOKIA CompanyA NAVTEQNOKIA CompanyA NAVTEQNOKIA Company Successful Public DataSuccessful Public DataSuccessful Public DataSuccessful Public Data
ServicesServicesServicesServices wwwtrafficcom
Copyright 2008 Trafficcom Inc15
Incident and Event MonitorIncident and Event Monitor
bull Web-based tool
bull Incidents and events
bull Archived
Operations and Traffic Management
StakeholderBroadcasters access to incidents and events
Delivery
Copyright 2008 Trafficcom Inc16
Sensor Speed DisplaySensor Speed Display
bull Speed data
bull Aggregated by direction and lane type
bull View of individual lanes
bull Ability to see speeds below user selected threshold
Operations and Traffic Management
Agency access to real-time speed data by roadway and direction
Delivery
Copyright 2008 Trafficcom Inc17
Agency Planning and OperationsAgency Planning and Operations
bull Raw Data
minus 1 min data by lane
bull Historical data
bull Incidents amp events
bull Reports
bull Select Station
bull Date Range
minus Start Date
minus End Date
bull Aggregate Time
minus 24 hour
minus 1 hour
minus 15 minute
minus 5 minute
bull Format
minus HTML
minus Excel
Planning and Operations Agency access to archived sensor and incident traffic data
Delivery
Copyright 2008 Trafficcom Inc18
StakeholderStakeholder
Archived DataArchived Data -- ReportsReports bull Daily Agency and NAVTEQ Sensor Data Reports
minus 5-minute reports by lane
minus 15-minute reports aggregated by direction
minus 1-hour reports aggregated by direction
minus Data quality reports
bull Monthly Agency and NAVTEQ Sensor Data Reports
minus Traffic Monitoring Reports (HPMS Format)
minus Performance Measure Reports
bull Station Reports
minus Agency and NAVTEQ Station information in a single file
Delivery
Copyright 2008 Trafficcom Inc19
Tampa Bay 511 ExampleBay 511 Example
Home Page
Email Alerts
Flow Maps
Delivery
HHooww NNAAVVTTEEQQ CCaann HHeellpp
bull 511 Services Free or Customized
minus Interactive voice system
minus Web Site
minus Personalized routes and alerts
bull Traffic Data Services
minus Expand Sensor coverage
minus Expand Agency data andor fill gaps
minus Operate and maintain system
bull Data Management Systems
minus Real-time monitoring systems
minus Archive database
minus Data quality tools
bull License Incident and Probe Data
minus Support operations
minus Traveler information
minus 511 Services
20 Copyright 2008 Trafficcom Inc
NNAAVVTTEEQQ FFaasstt FFaaccttss
bull NAVTEQ creates digital maps and map content that power navigation and locationshybased services solutions around the world
bull Trafficcom is owned by NAVTEQ which gives us access to worldwide resources
bull NAVTEQTrafficcom is the only provider of one stop end-to-end traffic solutions to customers and commuters
bull NAVTEQ is the largest provider of in-vehicle mappingtraffic to automotive manufacturers
bull NAVTEQ was founded in 1985 and has approximately 3400 employees located in 144 offices and in 28 countries
bull Nokiarsquos acquisition of NAVTEQTrafficcom gives us the ability to leverage cell phone technology for traffic information
bull Nokia is the worldrsquos largest cell phone manufacturer
21 Copyright 2008 Trafficcom Inc
Copyright 2008 Trafficcom Inc22
A NAVTEQNOKIA CompanyA NAVTEQNOKIA CompanyA NAVTEQNOKIA CompanyA NAVTEQNOKIA Company Successful Public DataSuccessful Public DataSuccessful Public DataSuccessful Public Data
ServicesServicesServicesServices wwwtrafficcom
Copyright 2008 Trafficcom Inc16
Sensor Speed DisplaySensor Speed Display
bull Speed data
bull Aggregated by direction and lane type
bull View of individual lanes
bull Ability to see speeds below user selected threshold
Operations and Traffic Management
Agency access to real-time speed data by roadway and direction
Delivery
Copyright 2008 Trafficcom Inc17
Agency Planning and OperationsAgency Planning and Operations
bull Raw Data
minus 1 min data by lane
bull Historical data
bull Incidents amp events
bull Reports
bull Select Station
bull Date Range
minus Start Date
minus End Date
bull Aggregate Time
minus 24 hour
minus 1 hour
minus 15 minute
minus 5 minute
bull Format
minus HTML
minus Excel
Planning and Operations Agency access to archived sensor and incident traffic data
Delivery
Copyright 2008 Trafficcom Inc18
StakeholderStakeholder
Archived DataArchived Data -- ReportsReports bull Daily Agency and NAVTEQ Sensor Data Reports
minus 5-minute reports by lane
minus 15-minute reports aggregated by direction
minus 1-hour reports aggregated by direction
minus Data quality reports
bull Monthly Agency and NAVTEQ Sensor Data Reports
minus Traffic Monitoring Reports (HPMS Format)
minus Performance Measure Reports
bull Station Reports
minus Agency and NAVTEQ Station information in a single file
Delivery
Copyright 2008 Trafficcom Inc19
Tampa Bay 511 ExampleBay 511 Example
Home Page
Email Alerts
Flow Maps
Delivery
HHooww NNAAVVTTEEQQ CCaann HHeellpp
bull 511 Services Free or Customized
minus Interactive voice system
minus Web Site
minus Personalized routes and alerts
bull Traffic Data Services
minus Expand Sensor coverage
minus Expand Agency data andor fill gaps
minus Operate and maintain system
bull Data Management Systems
minus Real-time monitoring systems
minus Archive database
minus Data quality tools
bull License Incident and Probe Data
minus Support operations
minus Traveler information
minus 511 Services
20 Copyright 2008 Trafficcom Inc
NNAAVVTTEEQQ FFaasstt FFaaccttss
bull NAVTEQ creates digital maps and map content that power navigation and locationshybased services solutions around the world
bull Trafficcom is owned by NAVTEQ which gives us access to worldwide resources
bull NAVTEQTrafficcom is the only provider of one stop end-to-end traffic solutions to customers and commuters
bull NAVTEQ is the largest provider of in-vehicle mappingtraffic to automotive manufacturers
bull NAVTEQ was founded in 1985 and has approximately 3400 employees located in 144 offices and in 28 countries
bull Nokiarsquos acquisition of NAVTEQTrafficcom gives us the ability to leverage cell phone technology for traffic information
bull Nokia is the worldrsquos largest cell phone manufacturer
21 Copyright 2008 Trafficcom Inc
Copyright 2008 Trafficcom Inc22
A NAVTEQNOKIA CompanyA NAVTEQNOKIA CompanyA NAVTEQNOKIA CompanyA NAVTEQNOKIA Company Successful Public DataSuccessful Public DataSuccessful Public DataSuccessful Public Data
ServicesServicesServicesServices wwwtrafficcom
Copyright 2008 Trafficcom Inc17
Agency Planning and OperationsAgency Planning and Operations
bull Raw Data
minus 1 min data by lane
bull Historical data
bull Incidents amp events
bull Reports
bull Select Station
bull Date Range
minus Start Date
minus End Date
bull Aggregate Time
minus 24 hour
minus 1 hour
minus 15 minute
minus 5 minute
bull Format
minus HTML
minus Excel
Planning and Operations Agency access to archived sensor and incident traffic data
Delivery
Copyright 2008 Trafficcom Inc18
StakeholderStakeholder
Archived DataArchived Data -- ReportsReports bull Daily Agency and NAVTEQ Sensor Data Reports
minus 5-minute reports by lane
minus 15-minute reports aggregated by direction
minus 1-hour reports aggregated by direction
minus Data quality reports
bull Monthly Agency and NAVTEQ Sensor Data Reports
minus Traffic Monitoring Reports (HPMS Format)
minus Performance Measure Reports
bull Station Reports
minus Agency and NAVTEQ Station information in a single file
Delivery
Copyright 2008 Trafficcom Inc19
Tampa Bay 511 ExampleBay 511 Example
Home Page
Email Alerts
Flow Maps
Delivery
HHooww NNAAVVTTEEQQ CCaann HHeellpp
bull 511 Services Free or Customized
minus Interactive voice system
minus Web Site
minus Personalized routes and alerts
bull Traffic Data Services
minus Expand Sensor coverage
minus Expand Agency data andor fill gaps
minus Operate and maintain system
bull Data Management Systems
minus Real-time monitoring systems
minus Archive database
minus Data quality tools
bull License Incident and Probe Data
minus Support operations
minus Traveler information
minus 511 Services
20 Copyright 2008 Trafficcom Inc
NNAAVVTTEEQQ FFaasstt FFaaccttss
bull NAVTEQ creates digital maps and map content that power navigation and locationshybased services solutions around the world
bull Trafficcom is owned by NAVTEQ which gives us access to worldwide resources
bull NAVTEQTrafficcom is the only provider of one stop end-to-end traffic solutions to customers and commuters
bull NAVTEQ is the largest provider of in-vehicle mappingtraffic to automotive manufacturers
bull NAVTEQ was founded in 1985 and has approximately 3400 employees located in 144 offices and in 28 countries
bull Nokiarsquos acquisition of NAVTEQTrafficcom gives us the ability to leverage cell phone technology for traffic information
bull Nokia is the worldrsquos largest cell phone manufacturer
21 Copyright 2008 Trafficcom Inc
Copyright 2008 Trafficcom Inc22
A NAVTEQNOKIA CompanyA NAVTEQNOKIA CompanyA NAVTEQNOKIA CompanyA NAVTEQNOKIA Company Successful Public DataSuccessful Public DataSuccessful Public DataSuccessful Public Data
ServicesServicesServicesServices wwwtrafficcom
Copyright 2008 Trafficcom Inc18
StakeholderStakeholder
Archived DataArchived Data -- ReportsReports bull Daily Agency and NAVTEQ Sensor Data Reports
minus 5-minute reports by lane
minus 15-minute reports aggregated by direction
minus 1-hour reports aggregated by direction
minus Data quality reports
bull Monthly Agency and NAVTEQ Sensor Data Reports
minus Traffic Monitoring Reports (HPMS Format)
minus Performance Measure Reports
bull Station Reports
minus Agency and NAVTEQ Station information in a single file
Delivery
Copyright 2008 Trafficcom Inc19
Tampa Bay 511 ExampleBay 511 Example
Home Page
Email Alerts
Flow Maps
Delivery
HHooww NNAAVVTTEEQQ CCaann HHeellpp
bull 511 Services Free or Customized
minus Interactive voice system
minus Web Site
minus Personalized routes and alerts
bull Traffic Data Services
minus Expand Sensor coverage
minus Expand Agency data andor fill gaps
minus Operate and maintain system
bull Data Management Systems
minus Real-time monitoring systems
minus Archive database
minus Data quality tools
bull License Incident and Probe Data
minus Support operations
minus Traveler information
minus 511 Services
20 Copyright 2008 Trafficcom Inc
NNAAVVTTEEQQ FFaasstt FFaaccttss
bull NAVTEQ creates digital maps and map content that power navigation and locationshybased services solutions around the world
bull Trafficcom is owned by NAVTEQ which gives us access to worldwide resources
bull NAVTEQTrafficcom is the only provider of one stop end-to-end traffic solutions to customers and commuters
bull NAVTEQ is the largest provider of in-vehicle mappingtraffic to automotive manufacturers
bull NAVTEQ was founded in 1985 and has approximately 3400 employees located in 144 offices and in 28 countries
bull Nokiarsquos acquisition of NAVTEQTrafficcom gives us the ability to leverage cell phone technology for traffic information
bull Nokia is the worldrsquos largest cell phone manufacturer
21 Copyright 2008 Trafficcom Inc
Copyright 2008 Trafficcom Inc22
A NAVTEQNOKIA CompanyA NAVTEQNOKIA CompanyA NAVTEQNOKIA CompanyA NAVTEQNOKIA Company Successful Public DataSuccessful Public DataSuccessful Public DataSuccessful Public Data
ServicesServicesServicesServices wwwtrafficcom
Copyright 2008 Trafficcom Inc19
Tampa Bay 511 ExampleBay 511 Example
Home Page
Email Alerts
Flow Maps
Delivery
HHooww NNAAVVTTEEQQ CCaann HHeellpp
bull 511 Services Free or Customized
minus Interactive voice system
minus Web Site
minus Personalized routes and alerts
bull Traffic Data Services
minus Expand Sensor coverage
minus Expand Agency data andor fill gaps
minus Operate and maintain system
bull Data Management Systems
minus Real-time monitoring systems
minus Archive database
minus Data quality tools
bull License Incident and Probe Data
minus Support operations
minus Traveler information
minus 511 Services
20 Copyright 2008 Trafficcom Inc
NNAAVVTTEEQQ FFaasstt FFaaccttss
bull NAVTEQ creates digital maps and map content that power navigation and locationshybased services solutions around the world
bull Trafficcom is owned by NAVTEQ which gives us access to worldwide resources
bull NAVTEQTrafficcom is the only provider of one stop end-to-end traffic solutions to customers and commuters
bull NAVTEQ is the largest provider of in-vehicle mappingtraffic to automotive manufacturers
bull NAVTEQ was founded in 1985 and has approximately 3400 employees located in 144 offices and in 28 countries
bull Nokiarsquos acquisition of NAVTEQTrafficcom gives us the ability to leverage cell phone technology for traffic information
bull Nokia is the worldrsquos largest cell phone manufacturer
21 Copyright 2008 Trafficcom Inc
Copyright 2008 Trafficcom Inc22
A NAVTEQNOKIA CompanyA NAVTEQNOKIA CompanyA NAVTEQNOKIA CompanyA NAVTEQNOKIA Company Successful Public DataSuccessful Public DataSuccessful Public DataSuccessful Public Data
ServicesServicesServicesServices wwwtrafficcom
HHooww NNAAVVTTEEQQ CCaann HHeellpp
bull 511 Services Free or Customized
minus Interactive voice system
minus Web Site
minus Personalized routes and alerts
bull Traffic Data Services
minus Expand Sensor coverage
minus Expand Agency data andor fill gaps
minus Operate and maintain system
bull Data Management Systems
minus Real-time monitoring systems
minus Archive database
minus Data quality tools
bull License Incident and Probe Data
minus Support operations
minus Traveler information
minus 511 Services
20 Copyright 2008 Trafficcom Inc
NNAAVVTTEEQQ FFaasstt FFaaccttss
bull NAVTEQ creates digital maps and map content that power navigation and locationshybased services solutions around the world
bull Trafficcom is owned by NAVTEQ which gives us access to worldwide resources
bull NAVTEQTrafficcom is the only provider of one stop end-to-end traffic solutions to customers and commuters
bull NAVTEQ is the largest provider of in-vehicle mappingtraffic to automotive manufacturers
bull NAVTEQ was founded in 1985 and has approximately 3400 employees located in 144 offices and in 28 countries
bull Nokiarsquos acquisition of NAVTEQTrafficcom gives us the ability to leverage cell phone technology for traffic information
bull Nokia is the worldrsquos largest cell phone manufacturer
21 Copyright 2008 Trafficcom Inc
Copyright 2008 Trafficcom Inc22
A NAVTEQNOKIA CompanyA NAVTEQNOKIA CompanyA NAVTEQNOKIA CompanyA NAVTEQNOKIA Company Successful Public DataSuccessful Public DataSuccessful Public DataSuccessful Public Data
ServicesServicesServicesServices wwwtrafficcom
NNAAVVTTEEQQ FFaasstt FFaaccttss
bull NAVTEQ creates digital maps and map content that power navigation and locationshybased services solutions around the world
bull Trafficcom is owned by NAVTEQ which gives us access to worldwide resources
bull NAVTEQTrafficcom is the only provider of one stop end-to-end traffic solutions to customers and commuters
bull NAVTEQ is the largest provider of in-vehicle mappingtraffic to automotive manufacturers
bull NAVTEQ was founded in 1985 and has approximately 3400 employees located in 144 offices and in 28 countries
bull Nokiarsquos acquisition of NAVTEQTrafficcom gives us the ability to leverage cell phone technology for traffic information
bull Nokia is the worldrsquos largest cell phone manufacturer
21 Copyright 2008 Trafficcom Inc
Copyright 2008 Trafficcom Inc22
A NAVTEQNOKIA CompanyA NAVTEQNOKIA CompanyA NAVTEQNOKIA CompanyA NAVTEQNOKIA Company Successful Public DataSuccessful Public DataSuccessful Public DataSuccessful Public Data
ServicesServicesServicesServices wwwtrafficcom
Copyright 2008 Trafficcom Inc22
A NAVTEQNOKIA CompanyA NAVTEQNOKIA CompanyA NAVTEQNOKIA CompanyA NAVTEQNOKIA Company Successful Public DataSuccessful Public DataSuccessful Public DataSuccessful Public Data
ServicesServicesServicesServices wwwtrafficcom
