Embed Size (px)
DESCRIPTION
Part 3.5 of the Goyette Law Firm day of communications planning for public employees - Social media - by peace officers for peace officers
Citation preview
Question:
So who’s tired of losing an uphill battle?
Social Media
Reasons for using Social Media
• Establishes communications WITHIN your association.
• Establishes communications WITH the public.
• Encourage media interaction / support.
FREE
Building a core group
• Worker bees.• Forward information to the media team.• Disseminate information to the members during “Back lot briefings”
• All MUST have the main talking points.
Communications WITHIN
• Members of your association and community want to be involved.
• Effective communication relies on:• The message getting OUT!• Message COORDINATION.• Message CONSISTENCY.
• First Method: EMAIL DRIVE
Benefit of gathering EMAILS
Allows you to put out a consistent message.
Allows members to interact and be informed.- Promotes member “buy in”
Allows them to FORWARD your information to others.
Helps you to put the whiners in their place. - “Put up or shut up”- “Get involved or get out of the way”
GMAIL
• Easy & Free
• Can organize with members EXISTING emails.
• Easily update association members.
• Information is FORWARDABLE to each member’s email lists.
• Maintains a record of your emails for later reference.
Communications WITH the PUBLIC
Communications WITH the PUBLIC
BLOGS
Blog Site Contents
• Editorials from the board• Editorials from the community• News stories• Statistics• “Officer’s in action”• “Questions to ask”
Google Analytics
YOUTUBE
Content Update
• You must frequently add content to your sites.
viewer disinterest
So where do you get all this cool information James?
Google News Alerts
All of this leads to what I call the,
“HOLY CRAP! They’re actually doing SOMETHING!” moment
The BOTTOM LINE
• Our message is being discussed.• Our message is being debated.• Our message is being shot down.• Our message is being supported.
• Either way, our message gets into the public forum where it can actually do some good.
P.T. Barnum
“Without promotion something
terrible happens...
Nothing!”
