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Google is one of the most successful companies on the planet. Before Google, there was a Red Ocean of Search Engines. Yet Google managed to create a Blue Ocean which made competitors such as Yahoo irrelevant. How did Google create and achieve Blue Ocean Success? The answer lies in their innovative business model which is illustrated in this presentation.
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Copyright 2010. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
BUSINESS DNA
DESIGN BLOCK (Inside the Enterprise)
NEEDS BLOCK (Outside the Enterprise)
BUSINESS MODEL CANVAS
Key Partners
(KP)
Key Resources
(KR)
Key Activities
(KA)
Customer Relation-ships (CR)
Channels
(CH)
Customer Segments
(CS)
GLOBAL ENVIRON-
MENT :
Environment “SEMPORCES” Genes (Universal System Logic)
Suppliers/ Inputs
Employee/ Actors/ Culture/IP
Machinery/ Props/ Infrastructure
Process/ Strategy/ Tactics
Output: Product/ Service
Retailers/ Channels/ Distributors
Customers/ Audience
Google, Inc. (Search Engine) Multi-sided Business Model
DELIGHT: Revenue
Accu. results; Targeted ad
PAIN: Cost
Staff; IP
IT Infrastructure
SHARED VALUE (PROPOSITION): “To organize the world’s information and make it universally accessible and useful”
D
A
N
Influencer
Suppliers
Affiliated Websites
Adverti-sers
Web Searchers
Competi-tors google.com
Google’s Business Model
Business DNA Question: What are game-changing designs, needs, and aspirations for the search engine industry?
Adwords (Auction)
Adsense
Copyright 2010. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
BUSINESS DNA
DESIGN BLOCK (Inside the Enterprise)
NEEDS BLOCK (Outside the Enterprise)
BUSINESS MODEL CANVAS
Key Partners
(KP)
Key Resources
(KR)
Key Activities
(KA)
Customer Relation-ships (CR)
Channels
(CH)
Customer Segments
(CS)
GLOBAL ENVIRON-
MENT: Business Model
Environment (BME)
“SEMPORCES” Genes (Universal System Logic)
Suppliers/ Inputs
Employee/ Actors/ Culture/IP
Machinery/ Props/ Infrastructure
Process/ Strategy/ Tactics
Output: Product/ Service
Retailers/ Channels/ Distributors
Customers/ Audience
Google, Inc. (Search Engine) Multi-sided Business Model
Proprieta-ry Algo-rithm
Search Platform/ Infrastructure
Manage Platform
Google Search Engine; etc.
Google.com Web searchers
Yahoo Overture Ask Alta Vista - Market Forces - Industry Forces -Macro-economic Forces -Key Trends
Pre-qualifi-cation
Affiliate Link/ Adsense
Affiliates: Website owners
Website visitors
Bidding Adwords for Keyword Ads
Google Adwords for Keyword Ads
Sponsors/ Advertisers
DELIGHT: Revenue (R$)
Accurate info; Targeted ad
PAIN: Cost (C$)
Staff IT Infrastructure
SHARED VALUE (PROPOSITION): “To organize the world’s information and make it universally accessible and useful”
D
A
N
Strategic Business DNA Dashboard for “Google Search”
Business DNA Question: What are game-changing designs, needs, and aspirations for the search engine industry?
APPENDIX
Copyright 2010. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
Blank Template: Strategic Business DNA Dashboard – 50,000ft
Business DNA Question: ………………………………………………………………………………………………………………………………
BUSINESS DNA
DESIGN BLOCK (Inside the Enterprise)
NEEDS BLOCK (Outside the Enterprise)
TOOL/MODEL: GLOBAL ENVIRON-
MENT :
Environment “SEMPORCES” Genes (Universal System Logic)
Suppliers/ Inputs
Employee/ Actors/ Culture/IP
Machinery/ Props/ Infrastructure
Process/ Strategy/ Tactics
Output: Product/ Service
Retailers/ Channels/ Distributors
Customers/ Audience
Description/ Story
DELIGHT:
PAIN:
SHARED VALUE (PROPOSITION):
D
A
N
Copyright 2010. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
Value Logic of Strategic Business DNA Dashboard – Generic Layout
Business DNA Question: ………………………………………………………………………………………………………………………………
BUSINESS DNA
DESIGN BLOCK (Inside the Enterprise)
NEEDS BLOCK (Outside the Enterprise)
TOOL/MODEL: GLOBAL ENVIRON-
MENT :
Environment “SEMPORCES” Genes (Universal System Logic)
Suppliers/ Inputs
Employee/ Actors/ Culture/IP
Machinery/ Props/ Infrastructure
Process/ Strategy/ Tactics
Output: Product/ Service
Retailers/ Channels/ Distributors
Customers/ Audience
Description/ Story
DELIGHT:
PAIN:
SHARED VALUE (PROPOSITION):
D
A
N
Influencer
Suppliers
Partners/ Collabo-
rators
BUSINESS
Customer
User Competi-
tors Channel
Copyright 2010. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
Strategic Business DNA Dashboard for Business Model Canvas
Business DNA Question: ………………………………………………………………………………………………………………………………
BUSINESS DNA
DESIGN BLOCK (Inside the Enterprise)
NEEDS BLOCK (Outside the Enterprise)
BUSINESS MODEL CANVAS
Key Partners
(KP)
Key Resources
(KR)
Key Activities
(KA)
Customer Relation-ships (CR)
Channels
(CH)
Customer Segments
(CS)
GLOBAL ENVIRON-
MENT: Business Model
Environment (BME)
“SEMPORCES” Genes (Universal System Logic)
Suppliers/ Inputs
Employee/ Actors/ Culture/IP
Machinery/ Props/ Infrastructure
Process/ Strategy/ Tactics
Output: Product/ Service
Retailers/ Channels/ Distributors
Customers/ Audience
Description/ Story
Market Forces Industry Forces Macro-economic Forces Key Trends
DELIGHT: Revenue (R$)
PAIN: Cost (C$)
SHARED VALUE (PROPOSITION/VP):
D
A
N
