ORGANIZATIONAL DEVELOPMENT CANVAS (ODC) FOR GOOGLE'S BUSINESS MODEL AND ECOSYSTEM

Workflow for The Organiza2onal Development Canvas (ODC) Universal Problem-‐Solving Worksheet

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Copyright 2013. Dr. Rod King. [email protected] & hFp://businessmodels.ning.com & hFp://twiFer.com/RodKuhnKing The visual layout of the Strategic OrgDev Canvas is inspired by Osterwalder & Pigneur’s Business Model Canvas (2010)

Detailed Workflow for The Organiza2onal Development Canvas (ODC) Universal Problem-‐Solving Worksheet

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Data

Ideas (To Do)

Bugs in Analogs & AnHlogs; Precedents; B.U.M.P. =

Big Urgent Market Problem


Product (Minimum Viable Product/

Prototype/ Pilot (DraQ) SoluHon/ Complete SoluHon)

THE ORGANIZATIONAL DEVELOPMENT CANVAS FOR

LEAN STARTUPS AND ESTABLISHED BUSINESSES Rapidly Discover, Grow, Defend, and/or Renew Profitable Business Models and Ecosystems

Dr. Rod King VDD University for Leaders, Managers, and Entrepreneurs

HEROES

ORGANIZATIONAL DEVELOPMENT CANVAS

(Universal Problem Solving)

Strategic Org. Development Canvas

(Conceptual or Strategic Problem Solving)

Tac2cal Org. Development Canvas

(Detailed or TacHcal Problem Solving)

Copyright 2013. Dr. Rod King. [email protected] & hFp://businessmodels.ning.com & hFp://twiFer.com/RodKuhnKing VDD University for Leaders, Managers, and Entrepreneurs

Delight (+): Revenue; DifferenMaMon (Strengths; Opp.)

Offer (Value ProposiMon)

ENTERPRISE, SYSTEM, or ORGANIZATION (Industry/Supply/Push Infrastructure)

CUSTOMERS (Market/Demand/Pull Infrastructure)

Shared Value = Delight/Pain (AspiraMons; Mission; Vision; Customer Experience; Trade-‐off; Profit)

“Inside the Enterprise, System, or OrganizaHon” “Outside the Enterprise, System, or OrganizaHon”

Strategic Organiza2onal Development Canvas (ODC) Universal Problem-‐Solving Worksheet

Pain (-‐): Cost; Constraints (Weaknesses; Threats/Risks)

Customer (Market) Problems/Goals/ Jobs-‐To-‐Be-‐Done


Tac2cal Organiza2onal Development Canvas (ODC) Universal Problem-‐Solving Worksheet

Suppliers/Inputs/ Partners

Process/Strategy

Employees/Brand

Machinery/Infra’/ Technology/Place

Offer (Product/Service)

Customers (Problems/Goals/ Jobs-‐To-‐Be-‐Done)

Retailers/Channels/ CRM/Promo2on

Environment (Trends/Forces)


Delight (+): Revenue; DifferenMaMon (Strengths; Opp.) Pain (-‐): Cost; Constraints (Weaknesses; Threats/Risks)

The Visual Layout of the TacHcal OrganizaMonal Development Canvas is adapted from The Business Model Canvas (www.businessmodelgeneraMon.com) and is licensed under the CreaMve Commons AFribuMon-‐Share Alike3.0 Un-‐ported License


Process/Strategy

Employees/Brand





Tac2cal Organiza2onal Development Canvas (ODC) Universal Problem-‐Solving Worksheet





TacMcal ORGANIZATIONAL DEVELOPMENT CANVAS including Topics of Business Model Canvas Universal Problem-‐Solving Worksheet


Key Partners (KP)

Key Ac2vi2es (KA)

Key Resources (KR)

Value Proposi2on (VP)

Customer Segments (CS)

Customer Rela2onships (CR)

Channels (CH)


Shared Value (PROFIT)

(-‐): Cost Structure (C$)

(+): Revenue Streams (R$)

E X A M P L E

Google’s Present Ecosystem for Search Engine Industry (1998)

Offer (Value ProposiMon)

Google

Search Engine Industry

q  LOW Cost Structure: Partners/Affiliates; Employees/IP; Machinery/Equipment/IT Infrastructure; Socware Development; MarkeMng & Sales

“To organize the world’s informaHon and make it universally accessible and useful”

Shared Value = Delight/Pain

Delight (+): Revenue; DifferenMaMon (Strengths; Opp.)

Strategic Organiza2onal Development Canvas for Google’s Search Engine (1998) Universal Problem-‐Solving Worksheet

Pain (-‐): Cost; Constraints (Weaknesses; Threats/Risks)

Search industry sucks: ExisHng search engines q have lots of

irrelevant results

q complex to navigate

q untargeted ads

Fast, Accurate, Relevant, and Free Search Results

Google Search 1.0

(Adwords; Adsense)

Targeted Ads

Mass Market (Web searchers)

AdverMsers

“Don’t be evil”

q  LOW MARGIN-‐Revenue Streams: Sale (AucMon) of Ad Spaces: Adwords q  DifferenMaMon: UncluFered Interface; Speed; Ethics

ENTERPRISE, SYSTEM, or ORGANIZATION (Industry/Supply/Push Infrastructure)

CUSTOMERS (Market/Demand/Pull Infrastructure)



Process/Strategy

Employees/Brand





Staff/Brand/IP

IT (Search) Infrastructure

Make Socware; AucMon Keywords; Engage, Acquire, and Retain (EAR) Customers

Stanford University

Affiliates (on the Web)

InformaMon Overload;

Yahoo; Excite; Infoseek; Overture

Content Creators (Websites)

Tac2cal Organiza2onal Development Canvas for Google’s Search Engine (1998) Universal Problem-‐Solving Worksheet

Shared Value = Delight/Pain


q  LOW Cost Structure: Partners/Affiliates; Employees/IP; Machinery/Equipment/IT (Search) Infrastructure; Socware Development; MarkeMng & Sales

“To organize the world’s informaHon and make it universally accessible and useful”

q  LOW MARGIN-‐Revenue Streams: Sale (AucMon) of Ad Spaces: Adwords q  DifferenMaMon: UncluFered Interface; Speed; Ethics

Fast, Accurate, Relevant, and Free Search Results

Google Search 1.0

(Adwords; Adsense)

AdverMsers

Targeted Ads

“Don’t be evil”

Search industry sucks: ExisHng search engines q have lots of

irrelevant results

q complex to navigate

q untargeted ads

Mass Market (Web Searchers)



Google.com Affiliate websites

Word of Mouth

Viral Growth

Copyright 2013. Dr. Rod King. [email protected] & hFp://businessmodels.ning.com & hFp://twiFer.com/RodKuhnKing VDD University for Leaders, Managers, and Entrepreneurs

LEAN STARTUP COCKPIT (LSC) For Organiza2onal Development Plan Date: …………………………….

QuesMons for Organizing and Managing the Lifecycle of a Business Model/OrganizaMon/Ecosystem

PAST: Done (History)

WHAT HAVE YOU DONE?

PRESENT: Doing (Today)

WHAT ARE YOU DOING?

FUTURE: To Do (Someday)

WHAT DO YOU WANT TO DO?

PAST Organiza2onal Dev. Canvas

(Business Model/Ecosystem)

PRESENT Organiza2onal Dev. Canvas


FUTURE Organiza2onal Dev. Canvas
