Google  +  for  Your  Business  

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About  Google+  •  Google+ is a search engine integrated with real time cloud based

communication for sharing all types of media •  Exponential growth reaching 20 million users •  Removed several business accounts (such as Ford and Sesame Street) •  Left other brands such as Mashable (because it transferred the brand to a

person – Pete Cashmore) to play in beta •  Will be open to the public shortly

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Facebook  Vs.  Google+  

Infograph by Technobombs

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Google+  Vs.  Twi;er  

VS

  Google+ is a search engine integrated with real time cloud based communication for sharing all types of media   Getting better search engine rankings and faster   Real-time results

  Friends on G+ = Better Rankings   Google’s Social Search results have content from people you know rank higher

when you’re logged into Google

  G+ vs. Twitter and Real Time Data   Aggregators and scrapers still play an SEO   An individual’s social authority has impact on ranking   Traditional SEO rules are still they way to go

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Google+  Integrates  with  Google  Business  Suite  

  Gmail for Business   Google Calendar   Google Docs

  Google Cloud Connect   Google Groups

  Google Sites   Google Video   Apps Marketplace

  AND many more (http://www.google.com/apps/intl/en/business/more.html)

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While  Wai@ng  for  Google+…  

Prepare  Your  Business!  

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Use  the  Google  +1  Bu;on  

  Google +1 is an entirely different program

  Interesting SEO implications

  Similar to Facebook’s “Like” button

  Gaining +1s can help improve your ranking

  It can show (even those who aren’t connected or using +1) an overall count for your page

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Create  a  “Face”  for  the  Brand    Personal connection to a product or service

  Someone that would be a face of the brand

  Get a lead on your competitors while Google gets the formal business offering ready

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Complete  Your  Personal  Profile  

  Profile page should be complete and robust

  A way people will discover you and will be able to learn more about you

  User’s profile can include SEO beneficial links

  Essentially will be your business brand page for now

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Form  Google  Circles  

  Think about what circles you want

  Allow you to segment out how you interact

  What content you distribute to them

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Add  Value  to  the  Conversa@on  with  Posts  Inside  Google+    Google+ posts = Facebook wall

  Valuable links for SEO

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Use  Google+  Sparks  to  Monitor  Conversa@ons    In “Sparks” conversation you are presented with very generalized topics to

help you find relevant information

  Search box

  Instant feeds of information

  Creates a personalized social media monitoring channel

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Host  Google+  Hangouts    Google+ most talked about feature

  Video group chat   Webinars

  Customer Service Chats

  Q & A sessions

  Video Meetings

  ALL FOR FREE

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Is  Your  Brand  Ready  for  Google+  

  What have you been doing to prepare?

  Have you thought of a few good people to represent your brand?

  Is it you?

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Consider  Purchasing  

For  More  Resources  Like  These  

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Con@nue  the  Conversa@on  

  Twi1er:  @TheSunQueen  

  Slides:  www.slideshare.net/JDuane  

  Facebook:  h1p://www.facebook.com/TheSunQueen  

  Share  whatever,  wherever!