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August 2013 1

GOOGLE APPS FOR BUSINESS TUTORIALS

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Google apps helps you to increase your market productivity. The includes statistics about the visitors to a website, Advertise your program this way you can reach new customer and grow your business, and Putting your business in front of potential customers right when searching. Here is a step by step Basic tutorial that will surely help you to get started. Very logical and no technical words used. It is a tool that every virtual people need to know.

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Page 1: GOOGLE APPS FOR BUSINESS TUTORIALS

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There were several

Google apps

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that helps improve

market productivity . .

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Here are some:

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What is

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It is a free service offered by

Google that

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generates detailed statistics

about the visitors to a website.

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Get

Started

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Visit

http://www.google.com/analytics/

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Create your account

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Sign up

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Fill up necessary info

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After filling up necessary

information

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Get your Tracking ID

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Read the

Google Analytics Terms of Service

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Click Accept

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Analytics Tracking ID and Code

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And this will be your homepage

looks like

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Set up the time period you want

to cover

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Click the website icon for the

Audience overview

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Now you can generate report

through this overview.

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Google

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It is Google’s online

advertising program,

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lets you reach

new customers

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and GRoW

your business.

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Put your business

in front of potential

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customers right when

they’re searching

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for what you have to offer.

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3 basic steps to get started

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1

Create an account

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Go to

https://adwords.google.com/

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2 Create your

first ad campaign

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Be creative in creating ads

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that can make your

ad show up next

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to the most

appropriate content.

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•  Choose where your ad

appears

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with AdWords,

your ads can appear

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on different places

across the web, depending

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on how you

target your ads,

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to whom you choose

to show them,

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and

the types of ads you create.

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Questions to ask yourself

before choosing

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where to show your ads:

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“think like your

customers”

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What  do  I  need  to  know    about  them  

so  I  can  BEST  reach  them  with  my  Ads?  

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Here’s where to show your ads

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and

who might see them.

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on Google

search sites:

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on

Google partnered search network

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such as

AOL

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on

Mobile search

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on Google

Display Network

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they are

Google partner website

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like: Gmail, Blogger, and

Youtube

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Target the locations

where your customers are

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Show your ads

to specific audiences:

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People

interested on your product/services you offer

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by

Age and gender

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People

who previously visited your site.

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•  Set a budget for your campaign

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decide how much

to spend

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choose a daily budget for each

campaign

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based on your advertising goal

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setting up

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go to

http://adwords.google.com/

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select

the campaign type

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scroll down to

Bidding and budget

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set up your preferred

budget

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finally

save and continue

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you can change your budget

at any time

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and as many times

you like

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how to

edit your daily budget

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in the Campaign

table

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click

the budget you’d like to edit

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enter

a new campaign budget

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then save

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• write a short ad

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a short description and a

headline of your campaign

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some Tips that brings you a lot of clicks August  2013   111  

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Tell people!

What makes your product/service

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stand out!

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promotions

That Includes:

prices

exclusives

and

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Tell your customer

what they can expect to do

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when they arrive at your website

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strong verbs

like:

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Purchase

Order Call today

Browse

Get a quote

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hmmm  .  .  make  sense  

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Include

at least one of your

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Keywords in your ad text

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Match your ad to your

Landing Page

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How

KEYWORDS works

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KEYWORDS are words or phrases

you choose to

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to match your ads with

corresponding user search term

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and relevant web content

on the

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Google network.

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High Quality

relevant

keywords

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can HELP

you reach the customers

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you

want

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when you

want

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How to choose

the Right Keywords.

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3 Activate

Now your account

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Finally,

start running your

ad

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Life’s Dance

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For the images and tutorial tips Thanks to :

Google image http://www.google.com/analytics/

https://adwords.google.com/

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