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A few basics about using social media tools to build and strengthen relationships with customers and influencers online. Developed for workshop in Big Stone Gap, Virginia. December 2013. By Mary Trigiani.
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going social
BUILDING DIGITAL RELATIONSHIPS
92% of consumers trust recommendations from family and friends
converse follow curate
link share
BUILDING DIGITAL RELATIONSHIPS
stakeholders location story
content community
BUILDING DIGITAL RELATIONSHIPS
BRAND
User experience
Story
Content
Channels
Heroes
Followers
Hub and spoke
Website
eBooks Blog
Events
Business-to-Business [b2b]
Speeches
Media relations
Business-to-Business [b2b]
Blog
Business-to-Consumer [b2c]
Events
Business-to-Consumer [B2C]
Events
You plan to sell
via the Internet
Your customers need a good place to find you
You are marketing via email
Your customers need you to look established
You like to write
You have good customer stories
You have opinions or facts to share
You can write or publish at least once a week
You read a lot of other people’s
work on the Internet
Internet traffic will help sales
Your customers and competitors “live” online
You know the networks your customers and
competitors use
You like to use social media
You need to fuel your customer
base and reputation
You and your team can sustain your activity
You can link it to existing activities
Resources
Getting started: A guide to startup marketing Emailing: A list of email programs Blogging: A list of blogging services Hashtagging: How to use hashtags Social media toolkits: HubSpot Building a brand online: Branding Strategy Insider Hub and Spoke marketing model RSS: Subscribing to newsfeeds from websites Telling a digital story Search engine optimization Marketing in general: Marketingprofs.com
going social
BUILDING DIGITAL RELATIONSHIPS
