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Knowledge of the audience The Skills of the professional + Mechelen, 20 May 2010, Bart Brouwers, TMG, @brewbart

Going Hyperlocal, 10 rules

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Going Hyperlocal. How to combine the Skills of the professional Journalist with the knowledge of the audience. 10 Golden Rules. Exract from a presentation at the Community Oriented Media Conference, Mechelen 20 May 2010.

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Page 1: Going Hyperlocal, 10 rules

Knowledge ofthe audience

The Skills ofthe professional

+

Mechelen, 20 May 2010, Bart Brouwers, TMG, @brewbart

Page 2: Going Hyperlocal, 10 rules

10 Golden Rules

Mechelen, 20 May 2010, Bart Brouwers, TMG, @brewbart

Page 3: Going Hyperlocal, 10 rules

1. Local First

© Lara KingMechelen, 20 May 2010, Bart Brouwers, TMG, @brewbart

Page 4: Going Hyperlocal, 10 rules

2. Get Personal

© Rikkert WalbeekMechelen, 20 May 2010, Bart Brouwers, TMG, @brewbart

Page 5: Going Hyperlocal, 10 rules

3. Be Social

© BullmarketingMechelen, 20 May 2010, Bart Brouwers, TMG, @brewbart

Page 6: Going Hyperlocal, 10 rules

4. Publish Real-Time

Mechelen, 20 May 2010, Bart Brouwers, TMG, @brewbart

Page 7: Going Hyperlocal, 10 rules

5. Be Easy-to-Use

Mechelen, 20 May 2010, Bart Brouwers, TMG, @brewbart

Page 8: Going Hyperlocal, 10 rules

6. Never Expect a Finish Line

© Flemish AmericanMechelen, 20 May 2010, Bart Brouwers, TMG, @brewbart

Page 9: Going Hyperlocal, 10 rules

7. Be Open

Mechelen, 20 May 2010, Bart Brouwers, TMG, @brewbart

Page 10: Going Hyperlocal, 10 rules

8. Be Useful, but Selective

Mechelen, 20 May 2010, Bart Brouwers, TMG, @brewbart

Page 11: Going Hyperlocal, 10 rules

9. Collaborate, don’t Invent

Mechelen, 20 May 2010, Bart Brouwers, TMG, @brewbart

Page 12: Going Hyperlocal, 10 rules

10. Cherish & Curate

Mechelen, 20 May 2010, Bart Brouwers, TMG, @brewbart