Gnomes,lego & other steps to building a social business model

| Media – Sauce | Mellissa Norman

© C O P Y R I G H T M e d i a S a u c e

Gnomes, lego & other steps to building a social business model.@melmediasauce



Pact, BBC, Endemol, BBH, NESTA, C4, UNESCO, Social Media Week, Nokia, Ogilvy, Facebook, Skillset, CIDA, Southwest Design Forum, Metropolitan Film School, NixonMcinnes, Executives Association of Great Britain, and the Brighton Festival, as well as over 200 SMEs.

Picture by Owen Blacker



Theme Champion Business Models & Growth



The current situation…

“Great business models can reshape industries and drive spectacular growth. Yet many companies find business-model innovation difficult. Managers don’t understand their existing model well enough to know when it needs changing—or more

importantly, how to change it.” Harvard Business Review, "Reinventing Your Business Model" by Mark Johnson, Clay

Christensen and Henning Kagerman



The beginning..The Story of my search for Business models







According to Warren Bennis, (1969)

Organisational Development (OD) “is a complex

educational strategy intended to change the

beliefs, attitudes, values, and structure of

organizations so that they can better adapt to

new technologies, markets, and challenges,

and the dizzying rate of change itself.”



10 Steps To Build a Social Business Model





What are you passionate about?

• Build it into your Vision statement• Your mission statement• All your branding , marketing, social

activity• Be laser focused with your messages





How can you build collaboration into your business?• Collaborative decision making• Co-creation with your customers• Building an eco-system of

partnerships between employees, customers and suppliers/partners





What do your customers find valuable?

• Find out what ‘job’ your customers use your products/services to do.

• Is there a chance some one can use technology to deliver more value for less?

• How much will they willing to pay in 3 years?





How can you simplify your business?

• Change your internal processes/systems• Product/service offering• Customer pipeline





How can you change your business into a learning organisation?

• Provide formal/informal /learning ops• Capture learning outside individuals• Collectively, review how you do things

and how you can improve.





Ask the ‘what, why, where, how questions?• Write the questions as a team• Collectively try and answer the questions• Implement answers and plans into your

strategy





Are you agile enough to deal with rapid change?• Review how you have responded to

change historically.• What habits exist in your organisation,

that might be resistant to change?• How can you speed up your reaction

time?





What can you innovate?• Balance strategy and play• Creativity is a valuable asset in business

innovation• Be prepared to fail, repeat and learn



Original



Are your off and online processes integrated?• Analyse each area of your company • Do your offline processes need to be

changed? • How can you integrate your online

processes into your business model?





What insight have you collected about the way you do business?• Collect off and online data on the way

you do business & your customers• Build insight into your whole business• What changes does this suggest for your

business?



The Leap Day Business ChallengeEmail us for a free worksheet to help you review your business model

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