GloSho'14: Company Showcase - Seevider

© 2014 SeeVider, Inc. All right reserved. Confidential Information, No Reproduction without

Permission

Smart City - Smart Parking with Vision Sensor

www.seevider.com

Seevider Inc., Hobin Kim, CEO, [email protected], (408)930-0852

StartmeupHK Venture Programme

mailto:[email protected]

www.seevider.com© 2014 SeeVider, Inc. All right reserved. Confidential Information, No Reproduction without Permission

30% Traffic

Caused

4 Billion Hours

Lost Every Year

People Spends

5-19 minutes

The Problem

Drivers: have to cruise around to find a parking spot in

the heart of any major city

Emit 45 Million

Tons of CO2

Wasted 2.9 Billion

Gallons of Gas

Facility and City: Very expensive to provide the real-time

Occupancy Information to drivers

Need for a Cost Effective Parking

Sensor

Service upgrade for Parking Information

Effective Operations, Revenue

Management & Utilization of Inventory

( Source: SFMTA 2014, Shrank and Romax, 2007, Donald Schoup, 2007 )


Market Size and Opportunity in USA

Market Scale 70,400 Facilities

800M-1B Parking Spaces

TAM: $ 20B

Target Market 40,000 Facilities

100M Parking Spaces

Target Segment Shopping Center

Univ/College

Airport

Stadium

SAM: $ 2B

Source: Parking in Perspective, National Parking Association 2011, based on US Census Bureau Study

Competitors

≤ 1%

Market Penetration Status

Target Segment

20%


The Solution: The Vision Sensor

True Real Time Parking availability and guidance information

Enable ‘Dynamic Pricing’, adjusted for demand, in real-time

Most Efficient solution by sensing multi-spaces and easy of Installation

Energy Savings (via lighting control) pays for the cost of the sensor

Sustainability Solution to reduce Fuel Consumption and Co2 emissions

SeeVider Sensor= Camera + Mini Computer

IP and patent filing underway by Fenwick & West

Client Apps


SeeVider Server

DBDB

Parking Garage

Street Parking

Parking Lot

The Solution: Service Architecture

REST API

Partners Mobile App

P

PP

P

Corp. Users

Parking Operator

SeeVider Sensor Use Cases Client App

SeeVidersensor


Seevider SolutionCurrent Solutions

Differentiation & Value Proposition

Cost Effective: $60 per space

Easy Installation: wireless Network &

or 4G support

Expensive: $ 250-280 per space

Installation: Requires extensive

construction, wiring & cabling

Solution is only a Parking Sensor Lighting control-energy saving can

pay for the cost of Sensor: No Upfront

CAPEXNo Expandability of functionality

Expandable to many other Functions

with Embedded Android OS Competition: Streetline, IPS, Park

help, Nedap, Cur, Sensys


Being Evaluated by Leading Companies

Pilot Projects Scheduled on Oct -Nov 2014• Global Parking Service Company: ABM

• Government Organizations: the City of San Jose and BART

• Financial Service: Wells Fargo Bank

PO issued and Project Under Installation: Nissan Motors America


Revenue Model

(A) Vision Sensor MSRP is $ 250 per sensor. Volume discount available

(B) Subscription Service Fee • Tier 1: $ 5 fee for per space, per month

• Tier 2: 10% reservation commission

• Tier 3: $ 5 monthly fee for Vehicle Monitoring

(C) Data Brokering and Data-as-a-service• Parking Apps and Services: Parkme, ParkoPedia, Parkwhiz, ParkNow,

SFPark

• Shopping malls, Corporate facilities, Univ/Colleges, Retailers, AD

Service

• Municipalities and Security service

(D) Parking Share Service Fee • for Private Parking Space in the a city’s core: 40:60 Revenue Split

model with Free Sensor Installation


Partners and Channels

• Pre-production product is manufactured in South Korea

• Planned commercial manufacturing in the US in 2015

• Initialize UL Certification Process by December 2014

Manufacturing Partner:

Channel and Installation Partners

• Global IT Companies: IBM, Cisco, Oracle and Xerox under discussion

• Large Parking Operators ; ABM, Central, LAZ

• Installation Partners: ABM, Central, Laz, Security Camera Vendors

and electrical contractors

• Parking Solution Vendors: Carlos Gavacci, ParkAssist, ParkoPedia….


Projected Financial Statement

unit: 1,000 USD

2013 2014 2015 2016 2017

Revenue

Revenue - 180 2,000 20,000 40,000

COGS - 90 1,000 10,000 15,000

Gross margin - 90 1,000 10,000 25,000

Expenses

R&D, Mfg. 500 500 1,000 3,000 5,000

Sales & Marketing 20 100 550 1,500 4,000

Operation 50 75 300 1,000 3,500

Sub total 570 675 1,850 5,500 12,500

Net Profit - 570 - 585 -850 4,500 12,500

Reference

Sales volume (pcs) - 100 5,000 50,000 100,000

Employees 5 6 15 60 100Parking spaces covered - 400 spaces 20,000 200,000 400,000

Draft

Seevider Management Team

CEO, Hobin Kim

EntrepreneurCOO, Sudhir Jain

VP Engineering, Harold Han

CMO, Martijn Kolenbrander

VP of Sales, Jeff Meyers

© 2014 SeeVider, Inc. All right reserved. Confidential Information, No Reproduction without Permission

Advisor, Product

Strategy

Param Singh


Sustainability Benefit Analysis

Wasted 2.9 Billion

Gallons of Gas

45 Million Tons of

CO2 Emission

For Parking : Reduce the time to find a suitable parking spot

about 3-10 Minutes

50% Reducing1.45 Billion

Gallons of Gas

22.5 Million Tons

of CO2 Emission

For Lighting Control by LED + Vision Sensor : Reduce Electricity

and Co2 Emission Per 100W HPS Bulb, $ 0.10/kwh, Yearly

75% Reducing201Kwh

$ 20

804Kwh per bulb

$ 80 per bulb

0.44Mt per bulb 0.11Mt


BU

SIN

ESS D

EV

ELO

PM

EN

T

4Q 2014 2Q 3Q 4Q 20152013 TIME1Q 1Q

Where We are Heading to

Product Alpha Complete

Product Beta

Complete Pre-MarketingNissan Motors

Project

Start Service

Fast Growth Pilot Project Launch

Revenue Generation

Channeling & Partnership


Investment Ask and Uses

►Looking for Series A Investment: $ 3M

►Funds used for

Resource Allocation Amount

Product revision for scale of manufacturing $ 500K

Sales and channel development $ 500K

Partner integration: SDK, API $ 500K

Manufacturing cost of Vision Sensor- 10,000 unit run $ 1M

Algorithm and Application Enhancement $ 500K

Total $3.0M

Business

GloSho'14: Company Showcase - Seevider