Not only...

THE MOST DIVERSE INDUSTRY

Entertainment

Sports Event

The world of

EVENTSPORT

ENTERTAINMENT is changing rapidly across the world…

THE MOST DIVERSE INDUSTRY

Health & Wellness

But also...

Theatre & Leisure

WHY EVENT, SPORT & ENTERTAINMENT ?

INDUSTRY KEY FACTS / FORECAST

Event & Entertainment

The MICE Sector (Meetings, Incentives, Conventions and Exhibitions) is one of the fastest growing sectors in the tourism industry.

Worldwide Entertainment & Media Industry will increase by

38% between 2005 and 2010

Sports alone in USA represents a revenue between U$ 375 to 425 billions

Sports

Tremendous market boost with:the Euro Football Cup (Switzerland & Austria) - 2008 the Summer Olympics (Beijing) - 2008the FIFA World Cup (South Africa) - 2010the Winter Olympics (Canada) - 2010

WHAT IS UNIQUE ABOUT THIS PROGRAM?

ACADEMIC• Purpose built entertainment classroom with equipment• Small class sizes therefore increased participation• Craft Based Learning experience through running of events, fitness centre, social activities• Field trips and guest speakers • Specialised and dedicated faculty with industry experience • Developing business & professional skills as well as personal skill to become an effective manager• Program flexibility and possibility to change to hospitality • Industry panel advising on curriculum design

INDUSTRY PANEL Kim Gaynor

Managing Director of the Verbier Festival & Academy Events, Entertainment, Arts

André Gorgemans General Secretary World Federation of the Sporting

Goods Industry Sport, Retail, Governance

Robert Jérôme Vice President of Intrawest Resort Management & Development, Sport, Tourism

Christian Savioz Coordination Manager of Swissmate Events, Sport, Marketing

Dieter Schellenberg General Secretary of the UCI Sport Governance

ADVISORY BOARD

New specialists from the World of Sport and Events:

• Jakob Hlasek• Former pro tennis player and Davis Cup Captain

•Claude Membrez • General Manager of Palexpo, Geneva’s world class

exhibition and convention facility)•Martin Engstoem

• Founder of the Verbier Festival & Academy and former Vice President of Artists and Repertoire at Deutsche Grammophon)

WHAT IS UNIQUE ABOUT THIS PROGRAM?

CAREER• Global employment opportunities in Event, Sport and Entertainment management are growing exponentially• Students are exposed to a range of industry professionals throughout their studies• Focus on what passions students through the 4 specialisations of the BA program:

• Event Management• Entertainment Management• Sport & Entertainment Marketing• Sport & Entertainment Facility Management

WHAT IS UNIQUE ABOUT THIS PROGRAMME?

LOCATION Switzerland is an ideal location for this program

• World renown events taking place nearby (ie. Montreux Jazz Festival)• Congresses, symposium, fairs (Geneva Palexpo)• Excellent winter and summer sport facilities• Many entertainment opportunities (casino, theme parks)• International Sports Federations & Headquarters

WHICH PROGRAM IS FOR ME?

Two Great Program Pathways

S1Glion

S1Glion

Hospitality Management

S2Internship

S3Glion

S2Glion

S3Internship

S4Bulle

Associate Degree

Event, Sport & Entertainment

Management

HospitalityAdministration

Event, Sport & Entertainment Administration

S6Bulle

S5Internship

S7Bulle

Bachelor Degree

Hospitality ManagementESE Management

Entertainment Mgt.

Sport and Entertainment Mrk.

Sport & EntertainmentFacility Management

Students have option to transfer between pathways after

Semester 1

Hospitality & Tourism

Hospitality Marketing

Hospitality Finance & Revenue

Hospitality and HR

S4Bulle

Hospitality and Event

Event Mgt.

Hospitality and Entertainment

▼▼

ASSOCIATE DEGREE Event,

Sport & EntertainmentAdministration

(2 years)

S3INTERNSHIP

S1 & S2GLION

Foundation Year

▼▼

S5INTERNSHIP

S6BULLE

▼▼S7

BULLE

▼▼S4

BULLE

BACHELORS DEGREES: Event Management Entertainment Mgt. Sport and Ent. Marketing Sport & Entertainment Facility Mgt.

(3.5 years)

▼▼

S1GLION/BULLE

S2GLION/BULLE

▼▼S3

BULLE

INTERNSHIP

INTERNSHIP

POST GRADUATE DIPLOMA /HIGHER DIPLOMA

Event, Sport & Entertainment (1 to 2 years)

EVENT, SPORT & ENTERTAINMENT (ESE) PROGRAMS

ASSOCIATE DEGREE Event, Sport &Entertainment Management

(2 years)

WHO? High school students looking for a fast track to first employment or wanting to continue their studies towards the BA with a focus on Sport, Event or Leisure management

REQUIREMENTS? 18 or above / High School / English

A GLANCE AT THE CURRICULUM…

Craft Based Learning in Event, Sport & Entertainment Sport & Entertainment Facility & Venue Management Principles of Sport & Entertainment Tourism Managing Events Event Management Project Managing People in Sport & Entertainment Basic & Advanced Accounting English or Foreign Language Information Technology Communication…

Year

1Y

ear 2

▼▼S3

INTERNSHIP

FOUNDATION YEAR

(S1 & S2)

▼▼S4

ESE ASSOCIATE DEGREE

WHO? High School graduates looking for a bachelor’s degree programme focusing on Sport, Event and Leisure management

REQUIREMENTS? 18 or above / High School / English

A GLANCE AT THE CURRICULUM… Management in the World of Sport and Entertainment Sport, Entertainment and the Media

Financial Management Legislation and Contractual law Macro Micro Economics Marketing in the Sport & Entertainment Industry Venue Operations Management (all except Sport Mktg) Conference & Event Management (Event) Casino & Gaming Management (entertainment) Essentials of Brand Management (Sport Marketing) Spa Management (S&E Facility Management)

▼▼

S5INTERNSHIP

S6

▼▼

S7

BACHELOR OF ARTS Event Management Entertainment Management Sport & Entert. Marketing Sport & Entert. Facility Mgt (3.5 years)

Year 3

Year

31

/2

ESE BACHELOR DEGREE

POST GRADUATE DIPLOMA/HIGHER DIPLOMA Event, Sport & Entertainment

(1 to 2 years)

WHO? Degree holders or those with significant work experience wishing to change career. Programme is tailor-made according to educational / work background and objective

REQUIREMENTS? Bachelor Degree or significant work experience / English

S1Operation

S2Administration

S3Management

INTERNSHIP

Year 1

Year

2

A GLANCE AT THE CURRICULUM…

Craft Based Learning in Sport & Entertainment Sport & Entertainment Facility & Venue Management Principles of Sport & Entertainment Tourism Managing Events in Sport & Entertainment Event Management Project Managing People in Sport & Entertainment Basic & Advanced Accounting English or Foreign Language Information Technology Communication…

ESE POST GRADUATE PROGRAM

WHAT KIND OF POSITIONS?

SPORT & ENTERTAINMENT MARKETING

EXAMPLES

Athlete Management Event Management Marketing Agencies Product Development Product Marketing Product Distribution & Retails Sport Governance Professional Sport –Event

Franchise Management Sport Media

EVENT MANAGEMENTEXAMPLES

Event Management Sport & Event Tour Operating Sport & Event Tourism

Planning / Development Resort Management MICE (Meetings/Incentives/ Conferences/Exhibitions) Management Event Hospitality Management Venue Management Product Marketing Professional Sport / Event Franchise Management

ENTERTAINMENT MANAGEMENT

EXAMPLES

Casino / Gambling Management Film / TV Production Film / Music Studio Management Cinema Management Resort Management Cruise Entertainment Management Visitor Attraction Park Management Event Management Venue Management Theatre Management Talent Management Entertainment Complex

Management

SPORT & ENTERTAINMENT FACILITY MANAGEMENTEXAMPLES

Sport facilities Management Sports schools (e.g. ski, tennis…) Sport & Event Tour Operating Health & Fitness Clubs Golf Clubs Sport Stadiums Sport Federations Governance Public Sector Sport Administration Resort Management Venue Management Event Management MICE (Meetings / Incentives / Conferences / Exhibitions)

ALUMNI – A WORLDWIDE NETWORK

Wherever your career takes you around the world, you will be almost certain of finding yourself close to some fellow Alumni.

EXAMPLES

OF RECENT GRADUATES

Pamela Jonker Event Coordinator - CHOPARD WATCHES

Jacqueline Cheliah Development Manager - FIBA (International Basketball Federation)

Alex Vujisic Athlete Manager - PEOPLEJOB

Lisa Tang Managing Director - ENTEOS (Sport Marketing Company)

Lisa Tang as Master of Ceremony and with Roger Federer during the Tennis Masters Cup in Shangai - 2006

ALUMNI – A WORLWIDE NETWORK

Glion Institute of Higher EducationAdmissions: Rue du Lac 118 • 1815 Clarens • Switzerland

Tel: +41 021 989 26 77Fax: +41 021 989 26 78

www.astex.es