Personal Relationship Management Survey Results

How Business Users Create & Develop Relationships

n = 6,415

9/15/09

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© 2009 Gist, Inc.

Survey of over 6,000 business users• Prep time is either rare or too burdensome

– Almost 60% of those surveyed reported spending less than 10 minutes searching the web ahead of an important meeting

– Over 40% of those surveyed reported spending an hour or more searching the web ahead of an important meeting

• Favorite sources of information lean toward new sources– All use some type of search engine (Google, etc.)– 75% reported spending time on LinkedIn– Almost 50% use Facebook– 15% use Twitter  – Less than 15% of those surveyed reference their CRM system– Other sources include Hoovers, Zoominfo, Jigsaw, & company websites

• Personal email stores continue to grow– 75% of those surveyed by Gist reported having 2,000 or more emails saved with almost 40%

having over 6,000.  – Almost 30% reported receiving between 40 and 100 emails per day– Number of inboxes multiplying (Twitter, Facebook, Linkedin, etc.)

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How do you do research?

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What sources do you use?

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Use of social networking

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Twitter = ~15%

How much email do you receive?

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What is the size of your email store?

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Number of Outlook contacts

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Number of LinkedIn connections

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Number of Facebook friends

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Company Size

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Job Responsibility

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•Finance/Accounting•Lawyer•IT•Consultant•Product Management•Web Design•Software Development•Many others…

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