The three men worked hard to

develop the infrastructure of the

firm and its website. However, in

order to launch the site, they

need to set up a strong marketing

plan.

This was why they decided to take

the company to the national stage

where the team appeared on a

popular reality TV show on CBC,

Dragon’ Den, in front of 2 million

viewers. Insight venture Partners,

Georgian Partners, and ru-Net.